7 ps of marketing
DESCRIPTION
Mcdonalds's Marketing MixTRANSCRIPT
7 Ps of marketing
Product• In India, diversified product range focussing more on the vegetarian products
• The happy meal for the children is a great seller
• Cares for religious concerns.
Price• 2 categories-
branded affordability (BA) and branded core value products (BCV).
• The BA products include McAloo tikki and Chicken McGrill burgers which cost Rs20-30
• The BCV : McVeggie and McChicken burgers that cost Rs 50-60
Place• Evenly spread• Almost each big
city presence• very accessible• Drive in and drive
through options
Promotions
• Target customer- Children
Physical evidence
• Location and appearance• Building maintenance