7. publisher’s process

© 2010 MediaMind Technologies Inc. | All rights reserved

Shelley Hen | Solution Specialist

January 2011

7. Publisher’s Process


Meet Rachel, from the Digital Sales Department at Cars.com

▸ Rachel received a new RFP for S&L Cars from David

▸ She needs to build a proposal that will suit the RFP

▸ She will need to include also the placements David requested


Publishers’ Process

Receive RFP email

with details

Fill in Placements’

details

View Proposal Summary and fill in

notes

Validate and fix errors

Submit and resolve

mismatches


Let’s see how Rachel creates the proposal and uploads it to MediaMind


RFP-Proposal Email

The RFP email includes:

RFP in PDF format

MediaMind proposal Excel template

Any other attachment from the planner (brief/ Terms and Conditions, etc.)

Links to demo and help files

Receive RFP email

with details

Fill in Placements details


notes


Submit and resolve

mismatches


RFP PDF

The RFP PDF file includes all the details entered by the planner

Contacts for reference from agency and Site

Campaign objectives and target audience

Dates and budget assigned to the site

Requested placements

Receive RFP email

with details



notes


Submit and resolve

mismatches


Reminder: Enable Macros

Before validation and submission, you need to enable macros


MM Proposal Excel Template Placements Details

The worksheet where the publisher enters all proposed placements’ details

Columns order and name cannot be changed

Receive RFP email

with details



notes

Validate and fix error

Submit and resolve

mismatches


MediaMind Proposal Excel Template Placements Details

▸ Explanations for each column can be viewed by rolling the mouse over each column header.

▸ Mandatory columns are indicated with a red asterisk

▸ When pasting placements -select Paste Special Values and number formats

▸ Cost can be either Net or Gross

▸ When adding packages, enter all the required details for the first placement in the package only. Enter the additional placements in the following rows. There is no need to enter dates, units, or Media Cost details.

Receive RFP email

with details



notes


Submit and resolve

mismatches


Placements Type▸The placement type to be served. Multiple values may be selected.

▸ Text Ad - Placement supports ads that use text-based hyperlinks only.

▸ Standard - Placement supports ads that do not allow user interactions (e.g., simple .gif/.jpeg

banner, etc).

▸ Rich Media - Placement supports ads that allow user interactions (e.g., expandable, pop-up, etc.).

▸ Floating/Overlay - Placement supports ads that play within a limited area in a transparent layer,

over a web page.

▸ Roadblock - Placement supports ads in which simultaneous advertising occurs to ensure full

coverage of the viewing population. This Roadblock placement provides an advertiser with the ability to

'own' 100% of the page views, for a specified period of time.

▸ Streaming - Also known as In-Stream Video, this placement supports the broadcast of video in

which an ad may appear before, during or after the video plays. These ads are generally played or

viewed from a video player.

▸ Video - A video clip (often expanding) that can be embedded within a banner (in-banner) or as a

standalone video (in-page).

▸ Mobile - Placement supports ads that are displayed on mobile devices.

▸ Non-served – Used to reflect placements that will not be served by the ad server.

▸ Non-media – Used to reflect placements that are not media-related (e.g., production costs, etc.).


Cost Models

▸ CPM: Cost per thousand impressions

▸ CPC: Cost per Click

▸ CPA: Cost per Acquisition

▸ Time-Based Sponsorship: Pay according to a prearranged time period

▸ Flat Fee: Fixed Cost

▸ Zero Cost: No cost


MM Proposal Excel Template Requested Placements

Includes specific requests for placements from the planner.

No actions can be performed on this worksheet.

To add these placements to the proposal - copy placement information to the Proposal Details tab from here.

Receive RFP email

with details



notes


Submit and resolve

mismatches


MM Proposal Excel Template Proposal Summary

This worksheet includes the summary of the entire proposal, name and notes

Total units, discounts, and total net cost, is automatically calculated based on what was entered in the Proposal Details

Receive RFP email

with details



notes


Submit and resolve

mismatches


MM Proposal Excel Template Instructions

Instructions for the process of filling in the proposal


Validation Process Validation process purpose it to validate the data before submitting it to

MediaMind to ensure smooth import process Receive

RFP email with

details



notes


Submit and resolve

mismatches


Validation Process

▸ Cells highlighted in red are errors that represent missing or incorrect mandatory details, or incorrect formats.

These errors must be fixed.

▸ Cells highlighted in yellow are warnings that represent mismatches

Can be resolved at this stage, or later during the import process.

▸ To understand the error/warning, roll over the highlighted cell with your mouse to see an explanation

Receive RFP email

with details



notes


Submit and resolve

mismatches


Fix Errors and Save Fix the errors and validate again Receive

RFP email with

details



notes


Submit and resolve

mismatches


Submission Process

Submission will import the proposal into MediaMind

1. Browse for the file

2. Click ‘Upload’

By default the site name will be the name of the site received in the RFP

Option to associate the proposal to different site by un-checking the checkbox and selecting the site

Receive RFP email

with details



notes


Submit and resolve

mismatches


Mismatch Process

In some cases, one or more of the sites or sections will not be recognized by MediaMind.

In such cases, there is a need to map the site/section to an existing one, by selecting it from the list, or alternatively, by creating a new one

Resolve mismatch process is done through a wizard process where the user is asked to select Sites, then Sections etc.

Receive RFP email

with details



notes


Submit and resolve

mismatches


Mismatch Process

1. Select site from list

If a new site is required, contact the account manager to add it to MediaMind

2. Click ‘Next’

Receive RFP email

with details



notes


Submit and resolve

mismatches


Failure

In case there are errors, the proposal will not be uploaded The publisher will be asked to fix and submit again

Receive RFP email

with details



notes


Submit and resolve

mismatches


Completion Receive

RFP email with

details



notes


Submit and resolve

mismatches


Does not have template or application

Use MM template Publisher Types

Has own application Use MM template

Use own application templateIntegration

Uses own template Use MM template

Use own templatePlanner creates offline MM template


Publisher Process- RFP-Proposal ▸ Will receive new Excel template

Mismatch process

▸ Publishers may have their own application

▸ Pubishers can work with mixture of agencies with different Excel templates

How to address it?

▸ Agency-Publisher relationships

▸ Training materials

▸ Integrations with publisher vendors applications


Integrations With Publisher Side Application

▸ They will have the option to generate a MediaMind Excel template from thier system

▸ The Excel can be uploaded to MediaMind

▸ This can save a lot of time and work for both publishers and planners

Operative FatTail


FAQs

How can publishers add additional info to the MM proposal template?

They can use the 'External Reference' column for any purpose.

It will be moved to trafficking.

The planner can add it in the RFP instructions.

The info can be added in the placement's name


Thank you!

7. publisher’s process

Documents

mediamind technologies

rights reservedrfpproposal

roadblock placement

rights reservedreminder

rights reservedlets

standard placement

floatingoverlay placement

rights reservedrfp pdf