7 social media marketing rules for brands
DESCRIPTION
the deck i presented at Social Media Week Mumbai on 24th Sept 2014...covering 7 social media rules for brandsTRANSCRIPT
![Page 1: 7 social media marketing rules for brands](https://reader033.vdocument.in/reader033/viewer/2022061121/546e2a0db4af9fc8268b4585/html5/thumbnails/1.jpg)
7 Social Media Rules for Brands
#SMWMumbai 24th Sept'14
Rajdeep ChatterjeeMicrosoft India
@rajdeepc
![Page 2: 7 social media marketing rules for brands](https://reader033.vdocument.in/reader033/viewer/2022061121/546e2a0db4af9fc8268b4585/html5/thumbnails/2.jpg)
There was a time when the head would bow only to God
@rajdeepc
![Page 3: 7 social media marketing rules for brands](https://reader033.vdocument.in/reader033/viewer/2022061121/546e2a0db4af9fc8268b4585/html5/thumbnails/3.jpg)
Today…
@rajdeepc
![Page 4: 7 social media marketing rules for brands](https://reader033.vdocument.in/reader033/viewer/2022061121/546e2a0db4af9fc8268b4585/html5/thumbnails/4.jpg)
“It is the first thing I do every Morning and the last thing
every night”
Everyone
@rajdeepc
![Page 5: 7 social media marketing rules for brands](https://reader033.vdocument.in/reader033/viewer/2022061121/546e2a0db4af9fc8268b4585/html5/thumbnails/5.jpg)
An average user checks her smartphone 150 times a day
@rajdeepc
![Page 6: 7 social media marketing rules for brands](https://reader033.vdocument.in/reader033/viewer/2022061121/546e2a0db4af9fc8268b4585/html5/thumbnails/6.jpg)
Of this 150 times how many times does the
consumer engage with my brand
@rajdeepc
![Page 7: 7 social media marketing rules for brands](https://reader033.vdocument.in/reader033/viewer/2022061121/546e2a0db4af9fc8268b4585/html5/thumbnails/7.jpg)
Thumb Rule1. Think social Think smartphone
@rajdeepc
![Page 8: 7 social media marketing rules for brands](https://reader033.vdocument.in/reader033/viewer/2022061121/546e2a0db4af9fc8268b4585/html5/thumbnails/8.jpg)
If a bear had to catch fish…where would you recommend he go
@rajdeepc
![Page 9: 7 social media marketing rules for brands](https://reader033.vdocument.in/reader033/viewer/2022061121/546e2a0db4af9fc8268b4585/html5/thumbnails/9.jpg)
To fish where the fish are…right
@rajdeepc
![Page 10: 7 social media marketing rules for brands](https://reader033.vdocument.in/reader033/viewer/2022061121/546e2a0db4af9fc8268b4585/html5/thumbnails/10.jpg)
Thumb Rules1. Think social Think smartphone2. Be where the consumer is, instead of getting
the consumer to where your brand is
@rajdeepc
![Page 11: 7 social media marketing rules for brands](https://reader033.vdocument.in/reader033/viewer/2022061121/546e2a0db4af9fc8268b4585/html5/thumbnails/11.jpg)
What do fishes do best
Swim away…right
@rajdeepc
![Page 12: 7 social media marketing rules for brands](https://reader033.vdocument.in/reader033/viewer/2022061121/546e2a0db4af9fc8268b4585/html5/thumbnails/12.jpg)
So do people…
@rajdeepc
![Page 13: 7 social media marketing rules for brands](https://reader033.vdocument.in/reader033/viewer/2022061121/546e2a0db4af9fc8268b4585/html5/thumbnails/13.jpg)
Thumb Rules1. Think social Think smartphone2. Be where the consumer is, instead of getting
the consumer to where your brand is3. Consumers move…chase the consumer’s
companionship not the platform you created
@rajdeepc
![Page 14: 7 social media marketing rules for brands](https://reader033.vdocument.in/reader033/viewer/2022061121/546e2a0db4af9fc8268b4585/html5/thumbnails/14.jpg)
When you want to invite friends to an afternoon of fun…how do you call them all
@rajdeepc
![Page 15: 7 social media marketing rules for brands](https://reader033.vdocument.in/reader033/viewer/2022061121/546e2a0db4af9fc8268b4585/html5/thumbnails/15.jpg)
Or a quiet afternoon with someone special…how do you go about it?
@rajdeepc
![Page 16: 7 social media marketing rules for brands](https://reader033.vdocument.in/reader033/viewer/2022061121/546e2a0db4af9fc8268b4585/html5/thumbnails/16.jpg)
You create a Whatsapp group…and then fix up a place to meet right?
@rajdeepc
![Page 17: 7 social media marketing rules for brands](https://reader033.vdocument.in/reader033/viewer/2022061121/546e2a0db4af9fc8268b4585/html5/thumbnails/17.jpg)
When people don't live in silos then as a brand we can’t be offering silo engagements either…can we?
@rajdeepc
![Page 18: 7 social media marketing rules for brands](https://reader033.vdocument.in/reader033/viewer/2022061121/546e2a0db4af9fc8268b4585/html5/thumbnails/18.jpg)
Thumb Rules1. Think social Think smartphone2. Be where the consumer is, instead of getting the
consumer to where your brand is3. Consumers move…chase the consumer’s
companionship not the platform you created4. Life is digital & physical fusion…should it be
different for your brand? @rajdeepc
![Page 19: 7 social media marketing rules for brands](https://reader033.vdocument.in/reader033/viewer/2022061121/546e2a0db4af9fc8268b4585/html5/thumbnails/19.jpg)
What’s so special about Bruce Lee
He trained everyday …thru the year
@rajdeepc
![Page 20: 7 social media marketing rules for brands](https://reader033.vdocument.in/reader033/viewer/2022061121/546e2a0db4af9fc8268b4585/html5/thumbnails/20.jpg)
“I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times”
@rajdeepc
![Page 21: 7 social media marketing rules for brands](https://reader033.vdocument.in/reader033/viewer/2022061121/546e2a0db4af9fc8268b4585/html5/thumbnails/21.jpg)
Thumb Rules1. Think social Think smartphone2. Think of being where the consumer is, instead of getting the
consumer where your brand is3. Consumers move…chase the consumer’s companionship not the
platform you created4. Life is digital & physical fusion…should it be different for your
brand? 5. An Always on approach and say a few things to them repeatedly…
in different words but meaning the same@rajdeepc
![Page 22: 7 social media marketing rules for brands](https://reader033.vdocument.in/reader033/viewer/2022061121/546e2a0db4af9fc8268b4585/html5/thumbnails/22.jpg)
In a relationship what do men not do?
@rajdeepc
![Page 23: 7 social media marketing rules for brands](https://reader033.vdocument.in/reader033/viewer/2022061121/546e2a0db4af9fc8268b4585/html5/thumbnails/23.jpg)
They don’t listen!!
@rajdeepc
![Page 24: 7 social media marketing rules for brands](https://reader033.vdocument.in/reader033/viewer/2022061121/546e2a0db4af9fc8268b4585/html5/thumbnails/24.jpg)
Every time there is a conversation what do guys do?
@rajdeepc
![Page 25: 7 social media marketing rules for brands](https://reader033.vdocument.in/reader033/viewer/2022061121/546e2a0db4af9fc8268b4585/html5/thumbnails/25.jpg)
They go on a problem solving mode!
@rajdeepc
![Page 26: 7 social media marketing rules for brands](https://reader033.vdocument.in/reader033/viewer/2022061121/546e2a0db4af9fc8268b4585/html5/thumbnails/26.jpg)
Isn't this what most brands do on social media
1. Strike up a conversation2. Hear but don’t listen 3. Promptly offer a Solution
@rajdeepc
![Page 27: 7 social media marketing rules for brands](https://reader033.vdocument.in/reader033/viewer/2022061121/546e2a0db4af9fc8268b4585/html5/thumbnails/27.jpg)
Choices Choices Choices
@rajdeepc
![Page 28: 7 social media marketing rules for brands](https://reader033.vdocument.in/reader033/viewer/2022061121/546e2a0db4af9fc8268b4585/html5/thumbnails/28.jpg)
IFTTTIf This Then That
@rajdeepc
![Page 29: 7 social media marketing rules for brands](https://reader033.vdocument.in/reader033/viewer/2022061121/546e2a0db4af9fc8268b4585/html5/thumbnails/29.jpg)
Thumb Rules1. Think social Think smartphone2. Think of being where the consumer is, instead of getting the
consumer where your brand is3. Consumers move…chase the consumer’s companionship not the
platform you created4. Life is digital & physical fusion…should it be different for your brand? 5. An Always on approach and say a few things to them repeatedly…in
different words but meaning the same6. Listen and Adapt to the consumer’s adaptive journeys
@rajdeepc
![Page 30: 7 social media marketing rules for brands](https://reader033.vdocument.in/reader033/viewer/2022061121/546e2a0db4af9fc8268b4585/html5/thumbnails/30.jpg)
Now will ask you to ponder over some thing
@rajdeepc
![Page 31: 7 social media marketing rules for brands](https://reader033.vdocument.in/reader033/viewer/2022061121/546e2a0db4af9fc8268b4585/html5/thumbnails/31.jpg)
Marketing is about consumer’s mind…about perceptions…right
@rajdeepc
![Page 32: 7 social media marketing rules for brands](https://reader033.vdocument.in/reader033/viewer/2022061121/546e2a0db4af9fc8268b4585/html5/thumbnails/32.jpg)
Most brands research the impact TV has in driving consumer perception
@rajdeepc
![Page 33: 7 social media marketing rules for brands](https://reader033.vdocument.in/reader033/viewer/2022061121/546e2a0db4af9fc8268b4585/html5/thumbnails/33.jpg)
But how many brands measure the impact digital engagement has in the consumer’s mind
@rajdeepc
![Page 34: 7 social media marketing rules for brands](https://reader033.vdocument.in/reader033/viewer/2022061121/546e2a0db4af9fc8268b4585/html5/thumbnails/34.jpg)
Whatever we measure Grows
@rajdeepc
![Page 35: 7 social media marketing rules for brands](https://reader033.vdocument.in/reader033/viewer/2022061121/546e2a0db4af9fc8268b4585/html5/thumbnails/35.jpg)
Thumb Rules1. Think social Think smartphone2. Think of being where the consumer is, instead of getting the
consumer where your brand is3. Consumers move…chase the consumer’s companionship not the
platform you created4. Life is digital & physical fusion…should it be different for your brand?
5. An Always on approach and say a few things to them repeatedly…in
different words but meaning the same6. Listen and Adapt to the consumer’s adaptive journeys 7. Measure the impact of digital to the brand
@rajdeepc
![Page 36: 7 social media marketing rules for brands](https://reader033.vdocument.in/reader033/viewer/2022061121/546e2a0db4af9fc8268b4585/html5/thumbnails/36.jpg)
Thank You!
Tell me more @rajdeepc