7 step framework to build amazing products with your customers
TRANSCRIPT
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People want to be heard and to
contribute
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The Customer Centric Agenda
Observe Purpose Transparency Ideate Motivate Accountable Loveable
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Basic Inputs Observe Instead
Active vs Passive
Early Validation (Pain Killers working?)
The Business Case Fallacy
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Observe
Not Just Qualitative
Get data on how your users are actually using your product
Use that data to make decisions
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Always On
Capture everything your users do
No one knows exactly what data they need
Capture it all, even if you don’t use it right now
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Purpose
Understanding Journey
Move from Good enough to Great
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Commit and follow up
Don’t commit and let them know why
Explain intent
Transparency
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Co-create with customers
Selection criteria
Ideate
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Motivate
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Different teams - customer centric accountability
Accountable
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Loveable
Keeping Users at the Heart of the Product
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A loveable product is not just a collection of features and functions
A whole product experience includes on-boarding, educating, and informing users to make them successful
Connect with your users where they work (your platform)
Loveable
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Founder and Board member
VP, Product and Engineering
@pendoio @questionpro