7 steps to business blogging success
DESCRIPTION
Short presentation offering tips and hints to help you set up and maintain a business blog successfully. Includes some special offers on blogging set up and maintenance.TRANSCRIPT
www.theprooffairy.comwww.theprooffairy.com
7 Steps to Business Blogging
Success
Presented by Alison Neale
The Proof Fairy
www.theprooffairy.com
During this presentation you’ll find out:What you want your blog to achieve Which platform is best for youWhy you should update your blog
regularlyHow to be creative with content Why Google loves blogs How to keep them coming back for
more The Bloggers’ Code of Conduct
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About meBackground in media
& publishing
Started The Proof Fairy in Nov 2009
Proofreading, blogging, social media and WordPress
Keen writer!
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What is a blog?
Bloga frequent, chronological
publication of personal thoughts and Web links.
To blogto maintain or add new entries to a
blog.
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Why should you blog?
Websites with a blog get55% more traffic
than websites that don’t!
More traffic = more potential sales!
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1. Work out what you want your blog to achieve
Attract more traffic to your websiteCommunicate with existing customersShare your knowledge with the worldSearch engine optimisationA personal record
THE BEST BLOGS ACHIEVE ALL OF THE ABOVE!
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2. Choose your platform carefully!
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Top two blogging platforms
www.blogger.com www.wordpress.com (hosted)
or
www.wordpress.org (self hosted)
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Integrated blog or separate blog?INTEGRATED
Every post increases size of site
Improves SEOVisitors already on
your website!Fresh contentMaintain branded
look
SEPARATE
BacklinksUseful for
irrelevant blog
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3. Update your blog regularly
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Why updating regularly is important
Fresh content – for people and search engines
Return visitors!
Increase size of site
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4. Be creative with your content! Q&A Industry news Product launches Reviews Photo stories Videos Case studies Hints and tips How-to posts / videos Opinion In-house news Guest bloggers
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How long is a blog post?
400-600 words ...
Because we have short attention spa....
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5. Make the most of SEO ...
Target niche areas
Use keywords wisely
Google loves Wordpress!
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...but write for people, not computers!
London taxi tours is a London taxi tour company that provides London taxi tours around London.
Your London taxi tour driver can tell you lots about London during your London taxi tour and he will make your London taxi tour a London
taxi tour to remember.
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6. Attract an audience and send your message viral ...
Inform
Educate
Entertain!
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Blendtec: masters of viral marketing
Since 2006:180 MILLION views on YouTube
1000% increase in sales of blenders
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...Make it easy to share!RSS feedEmail subscriptionPost to social media
sites (twitterfeed.com)
Share/like buttonsEncourage
comments – and reply!
Engage with other bloggers
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7. The Bloggers’ Code of ConductTake responsibility not just for
your own words but also for the comments you allow on your blog
Don’t say anything online that you wouldn’t say in person
Ignore the trolls!
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To summarise ...1. Work out what you want your blog to
achieve2. Choose your platform carefully3. Update your blog regularly4. Be creative with content5. Remember the SEO benefits – but write
for people, not for computers6. Attract an audience – and send your
message viral7. Remember the Bloggers’ Code of
Conduct
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Before you go ... Thank you for watching this presentation! Here are
some special offers for you ...
12 months’ web hosting, domain name and WordPress installation
just £75 (normal price £150)
Standard blog package (4 unique posts per month + blog maintenance)
just £120 per month for 3 months(normal price £150)
Email [email protected] and quote SLIDESHARE2012 for special rates!
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The Proof Fairy
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