10 steps to start blogging by wayne chen
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10 Steps To Start Blogging Today by Wayne Chen. Super easy for interns, marketers, digital marketing, and executives.TRANSCRIPT
10 Steps To Start Blogging By: Wayne Chen
© Wayne Chen 2012
1. Keep it Simple • Content relevant • Too much vs. Too Li<le • Don’t be too impressive
• Clarity • Easy to understand • RevisiDng
• Point driven • Don’t beat around the bush
© Wayne Chen 2012
2. Interactive • Be available for your readers • Feedback form • Contact email • Timely response • Appreciate
• Blogging schedule • Time period between arDcles
© Wayne Chen 2012
3. Who are you? • Person vs. Anonymous • About Page • Who you are? • What are you wriDng?
• Personalize your blog and connect
© Wayne Chen 2012
4. Navigation • Site • Flat vs. Hierarchical • Content search • Reduce clicks and scrolling • IntuiDve • Links must work
• Mobile friendly • Rethink on the goal readers
• Email blasts
© Wayne Chen 2012
5. Look & Feel • Colors signify feeling • A<racDve and calm • Don’t over complicate • Pick your theme wisely • Free vs. $$
© Wayne Chen 2012
6. Expertise • Be the expert to your readers • Recommend • Promote based on experience • Bad recommendaDons issues
• Offer quick and insighWul Dps • How-‐to • Videos and podcasts
© Wayne Chen 2012
7. Harness Social Media • Social Network • Share • Socialize • Everywhere • Opt-‐in
• IdenDfy best plaWorms for you • Relevant
© Wayne Chen 2012
8. Advertise • Balance the ads • Too many = ugly • Irrelevant = annoying
• Promote on site and email • Try to be selecDve for your readers
© Wayne Chen 2012
9. Give A Little • Offer free product and promo • CauDons of offers • Quick and easy
• Offer memberships or trial periods • What is in it for me? • Level of effort
© Wayne Chen 2012
10. Blog Tips • Select pre-‐made over customizable • WordPress, Joomla, Blogger, and more
• Guest blogging • Free and drivers traffic and exposure
• Share relevant thought leaderships or ebooks • Be consistent across plaWorms • Organize blog tags • Track traffic and path
© Wayne Chen 2012