7 tips for schools to increase their brand awareness - schoola2z
TRANSCRIPT
Tips for Schools to increasetheir Brand Awareness
7
Who is your ideal client?
Why will they choose you?
What have you done till date?
What is your impact?
Ask Some Common Questions To Yourself
In the words of marketing guru Seth Godin,
“A brand is the set of expectations, memories, stories & relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”
Schools do a lot of activities but its information remains limited to the students. Start speaking about yourself. Update your website regularly with the activities you are doing. Share as much information as you can and create stories.
1.Speak about
yourself
Don't leave any single place where your audience exist. Be it search engines, Social Media platforms, newspaper, or radio. Your customer must be able to find you easily.
2.Exist everywhere
your audience is
Parents are very much concerned about their child and they want schools to keep them updated. Communicate with them more often, ask for their feedback, keep the communication bi-directional by having a school mobile app.
3.Engage with the
parents actively
Do whatever you need to do to keep the parents of your students happy. Many parents find it difficult to take out time for going to school and depositing fee. Give them option to pay fees online.
4.Solve a problem
for parents
Technology holds more bounties than anything else. Make use of technology in whatever way you can. Be it for teaching, communicating or transacting.
5.Make use of
Technology
Optimizing technology, Schools can provide Parents a complete track of their ward- what activities he is participating in, what quizzes there are next week etc. This assurance to the parents is enough to tempt them to choose your school.
6.Reach out to students and parents
It takes a lot of efforts to develop content like photos, videos and other but what is the use of the same if you are not able to share them widely. You can share the content easily if you have a school mobile app and parents can easily share it on their social media channels hence improving your PR.
7.Create content which
people can share
Looking fora common solution??
Unlock it in theNext Slide…
Share photos and videos
2-way communication
Online Fee Payment Facility
Send students activity updates
Reach out to parents anytime
Schools’ Web Panel
Parents Mobile App
Multimedia Communication
2-way communication
Online Payment Collection
Organized Communication
Smart Assignments that can be reused
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