7 tools for the product owner

©Alistair Cockburn 2014

7 Tools for the Product 7 Tools for the Product Owner Owner

(Getting Beyond CSPO)(Getting Beyond CSPO)

Dr. Alistair Cockburnhttp://Alistair.Cockburn.us


2

Product Purpose

Lucy

Supervisor

Patron

Programmer

Steering committee

Monitor

University Finance Officers

Community

Boss

Can we get more $ ?

What new servicescan we provide ?

Look good to the boss!

Look good to my colleagues!

Gotta beef up my resume!

Otherprogrammers

Employers

Need to get thishomework done! What’s her

phone number?

Universityclasses

Attractiveperson

Are they collecting data on me?

“Big Brother”

In scope Out of scope

Capture date & time of each entryAllow correction of latest entry

Matching in/out of each personPredictive reportingConnection to internetAllow correction of earlier than latestentryCharting on the handheld

PrimaryActor

Goal (use case name) Interesting Variations

(all) Track library usage! (summary) Change the batteryCrowd arrives

Supervisor Reset system for the dayLog in with passwordLog outChange passwordsAdd user to systemRemove user from system

Monitor Log in/outRegister an entryRegister an exitRegister a mass entryRegister a mass exit

Mistaken entry (oops)Battery diesCrowd arrives


3

Lucy

Supervisor

Patron

Programmer

Steering committee

Monitor


Community

Boss

Can we get more $ ?





Otherprogrammers

Employers


phone number?

Universityclasses

Attractiveperson


“Big Brother”In scope Out of scope



PrimaryActor






Product Purpose

The "Purchase Request Tracking System" has two goals. The first and most essential is toprovide a basic system for the official Buyers of the company to track what they haveordered from Vendors against what has been delivered. The second is to simplify thelives of people who wish to order things, who must sign purchase requests, and who areto track the purchases against budgets.Project Priorities:

Sacrifice others forthis

Try to keep Sacrifice these forothers

Simple to use XLow cost to develop XDefect freedom XDeliver soon XEase of learning XPerformance XDesign flexibility X

& priorities


4

Product Purpose Lucy

Supervisor

Patron

Programmer

Steering committee

Monitor


Community

Boss

Can we get more $ ?





Otherprogrammers

Employers


phone number?

Universityclasses

Attractiveperson





PrimaryActor






Supervisor

LUCY

Reset the system for the day

Monitor

Register someone entering

Chart the trends.

Supervisor

server

The “Interaction Context”

Interaction Context

“Track library usage so we can optimize staffing to fit high & low usage periods.”


5


Supervisor

Patron

Programmer

Steering committee

Monitor


Community

Boss

Can we get more $ ?





Otherprogrammers

Employers


phone number?

Universityclasses

Attractiveperson





PrimaryActor






Lucy

Supervisor

Patron

Programmer

Steering committee

Monitor


Community

Boss

Can we get more $ ?





Otherprogrammers

Employers


phone number?

Universityclasses

Attractiveperson


“Big Brother”

Motivation Context !


6

Lucy

Supervisor

Patron

Programmer

Steering committee

Monitor


Community

Boss

Can we get more $ ?





Otherprogrammers

Employers


phone number?

Universityclasses

Attractiveperson


“Big Brother”

Motivation Context !


7


Supervisor

Patron

Programmer

Steering committee

Monitor


Community

Boss

Can we get more $ ?





Otherprogrammers

Employers


phone number?

Universityclasses

Attractiveperson





PrimaryActor






Person/Org Socialadvancement

Financial/Taskadvancement

Fun, amusement

Patron Fear of being tracked

Library SteeringCommittee

Look good to thecommunity, students,university board

Save money

Supervisor Look good to thebosses

Chart trends with littletime used

Monitor Make some money Get this done Get phone numbers ofpeople, play games

Programmer Learn new technology Learn something new

Motivation Context


8


Supervisor

Patron

Programmer

Steering committee

Monitor


Community

Boss

Can we get more $ ?





Otherprogrammers

Employers


phone number?

Universityclasses

Attractiveperson





PrimaryActor









In - Out list


9


Supervisor

Patron

Programmer

Steering committee

Monitor


Community

Boss

Can we get more $ ?





Otherprogrammers

Employers


phone number?

Universityclasses

Attractiveperson





PrimaryActor






Kano’s Subjective Quality


10


Supervisor

Patron

Programmer

Steering committee

Monitor


Community

Boss

Can we get more $ ?





Otherprogrammers

Employers


phone number?

Universityclasses

Attractiveperson





PrimaryActor






Kano’s Subjective Quality

Stakeholder Core Linear, Optional Delighter

Patron No personaltracking

No action needed

Library SteeringCommittee

Data showingtiming in/outpatterns

Less cost to buildLess intrusiveHigher Accuracy

Captures movement withinlibraryCaptures in/out pairs per personAccurate count of people inlibrary

Supervisor Time trends More charts, moreways to make charts.More data

Automatic charting(no human action needed)

Monitor Can countCan correct lastoops

Less screen space (socan do other things)

True multitaskingCan set on auto somehow

Programmer Functions Less time needed tobuild

Excuse to try new technology


11


Supervisor

Patron

Programmer

Steering committee

Monitor


Community

Boss

Can we get more $ ?





Otherprogrammers

Employers


phone number?

Universityclasses

Attractiveperson





PrimaryActor






Use Case listPrimary

ActorGoal (use case name)

(all) Track library usage! (summary)Monitor Log in/out

Register an entryRegister an exitFix an errorRegister a mass entryRegister a mass exitResync after battery dies

Supervisor Start system for the dayLog in with passwordLog outChange passwordsAdd user to systemRemove user from system


12


Supervisor

Patron

Programmer

Steering committee

Monitor


Community

Boss

Can we get more $ ?





Otherprogrammers

Employers


phone number?

Universityclasses

Attractiveperson





PrimaryActor






Business use case

Track library usage+Primary Actor: System Under Design: Level:All users Lucy Summary

Main Success Scenario:1. Each morning, the supervisor resets Lucy for the day.2. Whenever a patron enters, the monitor registers an entry.3. Whenever a patron leaves, the monitor registers an exit.

Extensions:*. Low battery detected:

The monitor changes battery and restarts after battery swap.2a. A large group enters:

The monitor registers a group entry


13


Supervisor

Patron

Programmer

Steering committee

Monitor


Community

Boss

Can we get more $ ?





Otherprogrammers

Employers


phone number?

Universityclasses

Attractiveperson





PrimaryActor






“Buy a Feature” game

1. Estimate cost of each feature(cluster)

2. Get fake money

3. Distribute 1/3 (!!) of the money needed across departments

4. Let them collaborate & collude to selectwhich features to include, drop.

Luke Hohmann


14


Supervisor

Patron

Programmer

Steering committee

Monitor


Community

Boss

Can we get more $ ?





Otherprogrammers

Employers


phone number?

Universityclasses

Attractiveperson





PrimaryActor






Jeff Patton Story Map


15

Product Purpose

Lucy

Supervisor

Patron

Programmer

Steering committee

Monitor


Community

Boss

Can we get more $ ?





Otherprogrammers

Employers


phone number?

Universityclasses

Attractiveperson


“Big Brother”




PrimaryActor






Getting past CSPO: 7 Tools for the Product Owner