Gallery 7 Content Types + Hybrids

BEAUTIFUL CONTENT

Beautiful or cute content delights your audience with its sole aesthetic appeal.

Why? People love pretty things and cute overload.

Tourism WA 1001extraordinaryexperiences.com

FUNNY CONTENT

Funny content is king (think memes) and comes in all shapes and forms. It makes people laugh and share.

Why? To be memorable and likeable. People share funny things.

Dollar Shave Club au.dollarshaveclub.com

INSPIRATIONAL CONTENT

Inspirational or epic content digs deeper into the audience’s emotional set and provokes reflection.

Why? To inspire, motivate or wow your audience.

Red Bull redbullstratos.com

INFORMATIONAL CONTENT

Informational or educational content has intrinsic value for your audience. It should be relevant, useful, interesting and honest.

Why? Because your audience is hungry for knowledge.

American Express openforum.com

SCARY CONTENT

Scary or weird content creates a feeling of fear or unsettlement in your audience.

Why? To shock, disgust, scare, unsettle or create buzz.

Boost Mobile youtube.com/AUSBOOST

SEXY CONTENT

Sexy content goes beyond beauty; it has deliberate sex appeal.

Why? Because sex sells, apparently.

Armani youtube.com/GiorgioArmaniStore

NOSTALGIC CONTENT

Nostalgic content transports your audience to bygone days but isn’t necessarily melancholic.

Why? To connect with the audience on the basis of a shared past, history and cultural references.

McDonald’s facebook.com/McDonalds

Combine multiple content types to maximise your impact and create…

Super Content

BEAUTIFUL + INFORMATIONAL The Beauty Department

FUNNY + CUTE All cat memes

FUNNY + WEIRD Skittles

INSPIRATIONAL + INFORMATIONAL + FUNNY Ted Talks

FUNNY + BEAUTIFUL + SEXY Ryan Gosling ‘Hey Girl’

CUTE + INSPIRATIONAL P&G ‘Thank you, Mom’

CUTE + FUNNY + INFORMATIONAL Metro Trains ‘Dumb Ways to Die’

WEIRD + SEXY Miley Cyrus ‘Wrecking Ball’

BEAUTIFUL + EPIC Red Bull