agile product management

7 Useful Tools for the

Lean product manager

Erik Bjernulf Kista 2014-05-13

High Tech Product Management professional

Business and R&D management positions at Ericsson, Infineon and startups

Partner and product planning specialist at Tolpagorni

Interim SPM

Member of ISPMA Syllabus Group (Certified SPM)

Erik Bjernulf

www.tolpagorni.com

What we do

Training

• Open

• On Site

• Conferences

Consulting

• Product Planning

• Product Marketing

• Product Strategy

• PM Assessment

• Interim PM

since 2010

© TOLPAGORNI product management 2014

Product Management

OPPORTUNITY

SPACE SOLUTION SPACE

© TOLPAGORNI product management 2014

7 PM Tools

#1 Personas

#2 The Value Canvas

#3 RAM

#4 Value Mapping

#5 The Product Brochure

#6 The Pie Chart

#7 API UX

© TOLPAGORNI product management 2014

#1 Personas

Key strategic asset

Use for market insight

Writing requirements

Prioritization

Define test cases

User documentation

Product marketing

Continuous use!!!

© TOLPAGORNI product management 2014

#2 The Value Canvas

OUTCOME - Andreas will be

able to xxx

PAIN - Andreas has a

daily problem doing xxxx

GAIN - Andreas can

improve his work efficiency

by xxx

PAIN RELIEVER - Feature

GAIN CREATOR - Feature

PRODUCTS - Functions

Persona:

Andreas

Developer

© TOLPAGORNI product management 2014

#3 RAM Requirements Abstraction Model

Support multiple languages

Usability internationally

Change language during operation

Add new language

Why?

How?

Product Level (Goal)

Feature Level (“Supports”)

Function Level (functions/action)

Inventor: Gorschek, BTH

© TOLPAGORNI product management 2014

#3 RAM Requirements Abstraction Model

Support multiple languages

Usability internationally

Change language during operation

Add new language

Pictograms

Product Strategies

Corporate Strategies

Align?

Why?

How?

Product Level (Goal)

Feature Level (“Supports”)

Function Level (functions/action)

Component Level (Implementation)

Inventor: Gorschek, BTH

© TOLPAGORNI product management 2014

#4 Value Mapping

© TOLPAGORNI product management 2014

#4 Value Mapping

THE requirements conference

coming to Sweden !!!

© TOLPAGORNI product management 2014

#5 The product brochure

Create a

product

story!

© TOLPAGORNI product management 2014

#6 The Pie Chart Effort Prioritization

Maintenance

New features

New products

New customers

© TOLPAGORNI product management 2014

#7 The API UX

UX for the B2B Customer!

© TOLPAGORNI product management 2014

#7 The API UX

UX for the B2B Customer!

© TOLPAGORNI product management 2014

Open Space: Tools!

#1 Personas

#2 The Value Canvas

#3 RAM

#4 Value Mapping

#5 The Product Brochure

#6 The Pie Chart

#7 API UX