8/9/2019 70 Marketing Ideas: The Won't Break The Bank

1/19

80

vd`v slgv brj`e vdj b`ge

8/9/2019 70 Marketing Ideas: The Won't Break The Bank

2/19

82

K`rejvngc lg ` Bzfcjv ` Bjcnggjrs Cznfj

@g~ sk`ii bzsngjss gjjfs ozsvlkjrs `gf s`ijs vl szrqnqj'

^lz o`g d`qj vdj bjsv xrlfzov lr sjrqnoj ng vdj lrif) bzv na gl+lgj nii x`~ ~lz alrnv) ~lz o`gv szoojjf'

_l ~lzqj sjv zx ~lzr bzsngjss) ~lzqj clv crj`v xrlfzovs lr sjrqnojs) ~lzqj clv

~lzr ffrsv ozsvlkjrs) bzv ~lz gjjf vl cjv ` ilv klrj' ^lz egl vd`v jaajovnqj

k`rejvngc ns d`v ~lz gjjf) bzv ~lz vdnge nv nii bj=

Olkxino`vjf

Jtxjgsnqj

Fnaffoziv

_xjon`insv

_o`r~

Glv alr bjcnggjrs!

Slrsv la `ii ~lz d`qj gl nfj` djrj vl bjcng'

Sdjg ~lz sjv zx ` sk`ii bzsngjss alr vdj ffrsv vnkj) jqjr~vdngc ns gj `gf

olgazsngc' Vdjrj `rj sl k`g~ vdngcs vl vdnge `blzv vd`v ~lz rj`ii~ gjjf slkj djixvl olkj zx nvd vdj bjsv k`rejvngc nfj`s vl cjv ~lz sv`rvjf) gf vdns ns d`v vdns

jBlle sjvs lzv vl fl'

Vdns invvij cznfj nii xrlqnfj ~lz nvd gl ijss vd`g 38 szccjsvnlgs bzv) vl ejjx

olkngc zx nvd arjsd k`rejvngc nfj`s) v`ej ` ille `v

dvvx=,,'k`rejvngcbr`ngsvlrk'olk `gf sjj dl nv o`g djix ~lz vl o`rr~ lg

cjgjr`vngc glqji k`rejvngc svr`vjcnjs) dnod nii xrlklvj ~lzr bzsngjss `dj`f la

vdj olkxjvnvnlg'

Rj`f lg vl fnsolqjr=

@' Sd`v ns K`rejvngc' Il~`iv~ lr Rj`rf _odjkjs' Nsszj ` o`rf vl bj sv`kxjf j`od vnkj vdj ozsvlkjr

bz~s) nvd ` azii o`rf jgvnvingc vdj ozsvlkjr vl ` arjj xrlfzov) lr ` fnsolzgv lg

vdjnr gjtv xzrod`sj $bzv k`ej szrj vdj o`rfs `gf sv`kxs `rj ejxv zgfjr olgvrli)

lr ~lz olzif jgf zx nvd `g zgjtxjovjf rzsd la oi`nks!.

8/9/2019 70 Marketing Ideas: The Won't Break The Bank

8/19

84

08' Olkxjvnvnlgs' Rzg ` olkxjvnvnlg `gf odllsj `g jtonvngc xrn}j arlk ~lzr r`gcj

la xrlfzovs lr sjrqnojs) dnod nii glv olsv ~lz ` crj`v fj`i bzv dnod nii bj

qjr~ `xxj`ingc vl ~lzr xlvjgvn`i ozsvlkjrs' @fqjrvnsj vdj olkxjvnvnlg nfji~

ng vdj ilo`inv~) sjgf ` xrjss rjij`sj `blzv nv vl vdj ilo`i xrjss `gf r`fnl `gf) na

`xxrlxrn`vj) k`ej szrj xjlxij d`qj vl o`ii `v ~lzr bzsngjss ng lrfjr vl jgvjr

dnod cnqjs ~lz ` od`goj vl xrlklvj ~lzr bzsngjss vl vdjk ng xjrslg' Ngqnvj

vdj ilo`i xrjss vl bj xrjsjgv djg vdj xrn}j ns ``rfjf) vl cjv slkj klrj arjj

xzbinonv~'

00' Lxjg Dlzsj' Dlsv `g lxjg jqjgngc `v ~lzr xrjknsjs' Ngqnvj blvd xlvjgvn`i `gf

rjczi`r ozsvlkjrs alr frnges `gf gnbbijs `gf ` od`goj vl sjj,vjsv ~lzr i`vjsv

xrlfzovs) nvd ` fnsolzgv alr xzrod`sjs lr lrfjrs xi`ojf lg vdj gncdv'

02' Mlng `g Lgingj Bllengc _jrqnoj' Na ~lz rzg ` dlsxnv`inv~ bzsngjss $dlvji) b`r) xzb)

o`a lr olaajj sdlx. olgsnfjr mlngngc lgj la vdj lgingj bllengc sjrqnojs) szod `s

Vlx V`bij) lr Clzrkjv _lonjv~' Vdns nii brngc ~lz vl vdj `vvjgvnlg la vr`qjiijrs

arlk lvdjr `rj`s dl kncdv glv lvdjrnsj ffgf ~lz) gf ~lz o`g `isl laajr

sxjon`i fj`is vdrlzcd slkj snvjs' Vdns o`g bj ` vl+jfcjf slrf) la olzrsj) s

vdj snvj nii xrlb`bi~ `isl o`rr~ rjqnjs b~ ~lzr ozsvlkjrs bzv na ~lz laajr

dncd+pz`inv~ sjrqnoj `gf jtojiijgv allf `gf frnge) cllf rjqnjs nii bllsv ~lzr

rjxzv`vnlg'

0?' O`rr~ Lzv ` _zrqj~' D`qj ` szxxi~ la sk`ii o`rfs b~ vdj vnii `s j`od ozsvlkjr

olkxijvjs vdjnr vr`gs`ovnlg nvd ~lz) `sengc vdj ozsvlkjr vl olkxijvj `

sdlrv szrqj~ lg vdjnr jtxjrnjgoj nvd ~lzr bzsngjss) gf vl ffii ng vdjnr fjv`nis

$jsxjon`ii~ jk`ni `ffrjss.' Laajr ` sk`ii klgvdi~ xrn}j s `g ngojgvnqj' Vdns nii

glv lgi~ cnqj ~lz q`iz`bij ajjfb`oe lg ~lzr szoojss $lr lvdjrnsj.) bzv ~lz

nii bznif zx ` f`v`b`sj la jk`ni `ffrjssjs) dnod ~lz o`g zsj alr xrlklvnlg`i

jk`nis) gjsijvvjrs jvo'

06' Oliijov Bzsngjss O`rfs' Olx~ vdlsj onv~ ojgvrj rjsv`zr`gvs `gf d`qj ` i`rcj

ci`ss bli b~ vdj o`sd fjse) vl oliijov bzsngjss o`rfs $lr d`gf+rnvvjg olgv`ov

fjv`nis sinxs. arlk ozsvlkjrs) nvd ` klgvdi~ fr` alr) s`~) ` arjj blvvij la ngj

lr od`kx`cgj vdns ns `glvdjr `~ la bznifngc ` f`v`b`sj alr azvzrj k`rejvngc

`ovnqnvnjs'

8/9/2019 70 Marketing Ideas: The Won't Break The Bank

9/19

8>

0:' Gj Nk`cj X`rv~' Sdjg ~lz rj+fjolr`vj ~lzr xrjknsjs) dlif Gj Nk`cj

x`rv~) ngqnvngc ilo`i xrjss) r`fnl) olkkzgnv~ fncgnv`rnjs) gjncdblzrs) vdj cjgjr`i

xzbino `gf xrjqnlzs ozsvlkjrs arlk ~lzr f`v`b`sj) vl sdl laa ~lzr gj

xrjknsjs) gf i`zgod gj xrlfzovs lr sjrqnojs'

01' Xrlajssnlg`i Brlodzrj lr Ij`fljv' Snvd fjsevlx xzbinsdngc slav`rj `q`ni`bij

lg jqjr~ XO `gf i`xvlx) vdjrj ns gl jtozsj alr zgxrlajssnlg`i illengc xzbinonv~

k`vjrn`i' D`qj ` gnv+xnoengc arnjgf rj`f vdrlzcd `g~ ij`fljv,fl~jr,xlsvjr ~lz

xrlxlsj vl zsj) vl odjoe alr cr`kk`vno`i) xzgovz`vnlg `gf sxjiingc knsv`ejs'

03' Jrrlr+arjj Sjbsnvj' Vdj s`kj `xxinjs vl ~lzr jbsnvj ~lzr xrlajssnlg`insk

ns ng flzbv rncdv ``~ na ~lzr jbsnvj ns rnffijf nvd v~xngc jrrlrs) knsxi`ojf`xlsvrlxdjs) xllr xzgovz`vnlg `gf cr`kk`vno`i knsv`ejs' Flgv `sszkj ~lzr

jbsnvj fjsncgjr nii olrrjov ~lzr vjtv dj lr sdj ns `g jtxjrv ng olkxzvjrs glv

cr`kk`r' Na ~lz o`gv `aalrf ` xrllarj`fjr) se ` azss~ arnjgf lr rji`vnlg vl odjoe

nv alr ~lz'

04' _zxjrnlr Vjijxdlgj _jrqnoj' Ns ~lzr vjijxdlgj s~svjk `s cllf `s nv olzif bj' Gjvlre' Mlng vdj ilo`i Od`kbjr la Olkkjroj) Bzsngjss Oizbs) Rlv`r~) jvo' sl

~lz cjv ~lzr g`kj eglg `gf ~lz d`qj vdj lxxlrvzgnv~ vl gjvlre nvd lvdjr

xrlajssnlg`is `gf ilo`i fncgnv`rnjs' K`ej ` xlngv la jtod`gcngc bzsngjss o`rfs

nvd jqjr~lgj ~lz kjjv) `gf zsj vdjsj olgv`ovs ng vdj azvzrj' Sdjrj fl vdj

ilo`i bzsngjss crlzxs) lkjgs crlzxs) a`rkjrs) `oolzgv`gvs) lr xlinoj dlif

vdjnr kjjvngcs< Na ~lz o`g dlsv azgovnlgs `v ~lzr xrjknsjs) ngqnvj vdj fjonsnlg

k`ejrs) djg nv olkjs vl djrj jqjgvs nii bj djif) vl qnsnv `gf vr~ lzv ~lzr

a`oninvnjs'

?8' Rzg ` Arjj _jkng`r) Fjklgsvr`vnlg lr Slresdlx' Olgsnfjr rzggngc jqjgvs `v

~lzr sdlx lr xrjknsjs' @ arjj fjklgsvr`vnlg la ~lzr xrlfzovs lr ` v`ie b~ ~lz

lr lgj la ~lzr ej~ jkxil~jjs lg ` vlxno`i nsszj) nvd snkxij rjarjsdkjgvs) nii

xzii ng qnsnvlrs' Ngqnvj ilo`i xjlxij) jtnsvngc `gf xlvjgvn`i oinjgvs `gf `g~ lvdjr

olgv`ovs' Vdns cnqjs ~lz `g lxxlrvzgnv~ vl sdl laa ~lzr lre) fjklgsvr`vj

~lzr eglijfcj `gf jtxjrvnsj) gf xrlklvj ~lzr bzsngjss ng ` arnjgfi~ `gf il

xrjsszrj `vklsxdjrj' ^lz nii c`ng cllfnii ilo`ii~ `gf xrlklvj vdj seniis la

~lzr sv`aa' Bj szrj vl sjgf ` xrjss rjij`sj vl vdj ilo`i kjfn` `gf ngqnvj vdjk vl

`vvjgf ~lz olzif c`ng slkj `ffnvnlg`i arjj xzbinonv~ na vdj~ rnvj zx vdj svlr~'

8/9/2019 70 Marketing Ideas: The Won't Break The Bank

12/19

802

?0' Ol+lxjr`vj Snvd Ilo`i Bzsngjssjs' ^lz k`~ bj `bij vl cjv vlcjvdjr nvd

`glvdjr ilo`i bzsngjss vl rzg ` mlngv jqjgv' Alr jt`kxij vdj ilo`i ngj

kjrod`gv kncdv bj `bij vl rzg ` ngj v`svngc jqjgngc `v ` dlvji5 ` ilo`i a`sdnlg

sdlx kncdv dlsv ` a`sdnlg sdl `v ` bj`zv~ s`ilg5 ` ilo`i F+N+^ szxxinjr kncdv

sxlgslr `g jqjgv `v ` c`r`cj lr o`r sdlrllk' Vdns nii cnqj j`od la ~lz `g

lxxlrvzgnv~ vl xrlklvj ~lzr bzsngjss vl ozsvlkjrs la vdj lvdjr'

?2' Fnrjovlrnjs' K`ej szrj ~lzr bzsngjss ns insvjf ng jqjr~ arjj fnrjovlr~ ~lz o`g

ffgf'

??' D`xx~ Dlzr' Na ojrv`ng vnkjs la vdj f`~) lr ojrv`ng f`~s la vdj jje) rj

x`rvnozi`ri~ sil alr ~lz) olgsnfjr laajrngc fnsolzgvs) sxjon`i x`oe`cjs laxrlfzovs lr sjrqnojs) lr 2 alr vdj xrnoj la 0 v vdlsj vnkjs' Laajr fnsolzgvs lr `

arjj ozx la vj` vl xjgsnlgjrs lg ojrv`ng pznjv f`~s'

?6' @rvnsvno Br`gfngc' Br`gf ~lzr sdlx,s`ilg,o`a oij`ri~) nvd cllf sncg`cj

lzvsnfj dnod ns qnsnbij vl x`ssjrs+b~) gf o`rr~ vdj br`gfngc vdrlzcd vl `

zgnalrk alr ~lzrsjia `gf ~lzr sv`aa' Na ~lz flgv ajji zx vl fjsncgngc ` cllf ilcl

~lzrsjia) se vdj ilo`i `rv oliijcj vl sjv vdj v`se `s ` xrlmjov alr vdj svzfjgvs'

^lz olzif laajr vl fnsxi`~ slkj la vdjnr `rv+lre lg ~lzr `iis ng jtod`gcj' ^lzolzif jqjg sjii vdj `rv lre alr ` sk`ii olkknssnlg' Vdns nii brncdvjg zx ~lzr

xrjknsjs) djix vdj svzfjgvs) gf cnqj ~lzr ozsvlkjrs ` od`gcngc folr vl jgml~'

?:' Cl Ilo`i' Na `xxrlxrn`vj vl ~lzr bzsngjss) ille alr rjxzv`bij ilo`i szxxinjrs vl

dlle zx nvd' Vdjg ~lz o`g `fqjrvnsj vdj a`ov vd`v ~lz svloe T^]s dncd pz`inv~

xrlfzovs) gf c`ng bjgjffv arlk vdjnr cllf rjxzv`vnlg'

?1' Fnaajrjgvn`vj lzrsjia' Na ~lz sjii `xxijs `gf vdj sdlx flg vdj svrjjv

sjiis `xxijs) sllgjr lr i`vjr ~lz nii mzsv bj olkxjvngc lg xrnoj' Bzv na ~lz

sjii lr`gcjs dnij dj svnii sjiis `xxijs) ~lz o`g sjv ~lzr lg xrnoj' Vr~ vl

fnaajrjgvn`vj ~lzrsjia arlk vdj olkxjvnvnlg b~ laajrngc slkjvdngc vdj~ flgv)

djvdjr vd`v ns ` bjvvjr odlnoj la sxjon`inv~ xrlfzovs) olkffjr od`nrs) brncdvjr

folr) lr ` xi`~ `rj` alr odnifrjg) lr d`vjqjr ns q`izjf b~ ~lzr ozsvlkjrs `gf

na ~lz `rj glv szrj d`v vd`v ns) mzsv `se vdjk!

?3' Arjj Laajrs' @v `g~ xrlklvnlg`i lxxlrvzgnv~) olgsnfjr cnqngc ``~ ` arjj

xrlfzov lr sjrqnoj) nvd gl lbinc`vnlg' Ng vdj vjrks la ~lzr laajr ~lz o`g inknv

8/9/2019 70 Marketing Ideas: The Won't Break The Bank

13/19

80?

vdns vl ` sxjonffo nvjk la il q`izj) gf fjffgj vdj jtxnr~ f`vj' Sdnisv ` aj

xjlxij nii vzrg zx mzsv alr vdj arjjbnj) klsv nii jgf zx `gvngc vl bz~ klrj)

x`rvnozi`ri~ na ~lz laajr crj`v xrlfzovs lr sjrqnojs'

?4' Orj`vj Fnsxi`~ la lzr Xrlfzovs lr _jrqnojs' _dlxxngc K`iis `gf lvdjr

ilo`vnlgs k`~ bj niingc vl dlsv ` vjkxlr`r~ fnsxi`~) dnod brncdvjgs zx vdj

K`ii `gf o`g cnqj ~lz jtxlszrj `gf xzbinonv~' Fnsxi`~ slkj crj`v nk`cjs la

~lzr xrlfzovs vl `vvr`ov `vvjgvnlg5 cnqj fjklgsvr`vnlgs5 oliijov olgv`ov fjv`nis

arlk vdlsj dl sdl `g ngvjrjsv k`~bj b~ laajrngc ` xrn}j fr`5 `gf bj szrj

vl aliil zx vdlsj ij`fs sllg `avjr`rfs nvd `g `vvr`ovnqj laajr'

?>' Fnsxi`~ Gjs @rvnoijs' Na `g `rvnoij `blzv ~lz lr ~lzr bzsngjss `xxj`rs ngvdj xrjss) k`ej olxnjs `gf ar`kj vdjk jii' D`gc vdjk lg ~lzr `iis) sjgf

vdjk lzv nvd ~lzr brlodzrjs `gf d`gf ` olx~ vl `g~lgj dl olkjs ng alr

ngalrk`vnlg' Ejjx sjqjr`i olxnjs) sl ~lz o`g rjxi`oj vdjk djg vdj~ ille ` bnv

v`vv~ flgv ij`qj ~jiilngc gjsx`xjr ozvvngcs lg fnsxi`~ lr nv kncdv ille `s

vdlzcd glvdngc cllf d`s d`xxjgjf alr ~lzr bzsngjss ng ` ilgc vnkj!

68' Rj`rf Rjajrr`is' Ngojgvnqnsj jtnsvngc oinjgvs vl rjajr gj ozsvlkjrs vl ~lzr

bzsngjss' Cnqj vdj oinjgv ` cnav $szod `s ` qlzodjr alr klgj~ laa vdjnr gjtvxzrod`sj. `gf `isl cnqj ` sk`ii cnav vl vdj gj ozsvlkjr'

60' _xj`e `v `g Ngfzsvr~ Jqjgv' Sd`vjqjr ngfzsvr~ ~lz lre nvd) vdj~ nii bj

rzggngc x`nf lr arjj jqjgvs `gf vr`ngngc sjkng`rs jqjr~ ~j`r `gf vdj~ nii gjjf

jtxjrvs vl sxj`e `v vdjnr jqjgvs' ^lz k`~ glv vdnge ~lz d`qj eglijfcj vl

nkx`rv) bzv ~lz `rj blzgf vl bj klrj la `g jtxjrv ng ~lzr gnodj la vdj bzsngjss

vd`g klsv la vdj `vvjgfjjs' Nv ns ` crj`v `~ vl cjv eglg `s `g jtxjrv ng ~lzr

ngfzsvr~ `gf vl cjv arjj xzbinonv~ alr ~lzr bzsngjss ngvl vdj b`rc`ng'

62' K`ej Arnjgfs Snvd `g Jfnvlr' Angf lzv dl jfnvs vdj bzsngjss sjovnlg la vdj

ilo`i gjsx`xjr' Laajr vl rnvj `g `rvnoij alr vdj x`xjr) lg ` ozrrjgv bzsngjss

vlxno `sslon`vjf nvd ~lzr ngfzsvr~' @fqjrvnsj ng vdj s`kj nsszj' Vd`v `~)

~lzr g`kj `gf fjv`nis `vv`odjf vl vdj `rvnoij nii pznoei~ inge nvd ~lzr

`fqjrvnsjkjgv ng vdj kngf la vdj rj`fjr'

6?' Kj`szrj lzr K`rejvngc _zoojss' Fl ~lz `ovz`ii~ egl dnod jijkjgvs la

~lzr k`rejvngc `rj vdj klsv jaajovnqj< Snvd ` inknvjf k`rejvngc bzfcjv) nv ns

8/9/2019 70 Marketing Ideas: The Won't Break The Bank

14/19

806

orzon`i vd`v ~lz fnrjov nv vl vdj kjfn` dnod d`qj sdlg vdj bjsv rjvzrg lg ~lzr

ngqjsvkjgv' Alr jqjr~ gj oinjgv ~lz ng) rjolrf djvdjr vdj~ s` ` sxjonffo

`fqjrvnsjkjgv) `gf na sl djrj5 lr djvdjr vdj~ rjsxlgfjf vl ` jbsnvj,jk`ni5

lr jrj ngvrlfzojf qn` `g jtnsvngc oinjgv'

66' Rjajrr`is arlk Jtnsvngc Jkxil~jjs' Na ~lz jkxil~ cllf xjlxij) d~ glv

ngojgvnqnsj vdjk vl rjolkkjgf gj ozsvlkjrs