757 hug 4-14-16
TRANSCRIPT
![Page 1: 757 HUG 4-14-16](https://reader038.vdocument.in/reader038/viewer/2022100801/58870d3a1a28abf2228b5625/html5/thumbnails/1.jpg)
Hampton Roads HubSpot User GroupApril 14, 2016
@757HUG
![Page 2: 757 HUG 4-14-16](https://reader038.vdocument.in/reader038/viewer/2022100801/58870d3a1a28abf2228b5625/html5/thumbnails/2.jpg)
@757HUG
Agenda
Introductions
What is HubSpot?
What is inbound marketing?
How to convert website visitors into leads
Discussion
![Page 3: 757 HUG 4-14-16](https://reader038.vdocument.in/reader038/viewer/2022100801/58870d3a1a28abf2228b5625/html5/thumbnails/3.jpg)
![Page 4: 757 HUG 4-14-16](https://reader038.vdocument.in/reader038/viewer/2022100801/58870d3a1a28abf2228b5625/html5/thumbnails/4.jpg)
Over 125 HUGs Worldwide
@757HUG
![Page 5: 757 HUG 4-14-16](https://reader038.vdocument.in/reader038/viewer/2022100801/58870d3a1a28abf2228b5625/html5/thumbnails/5.jpg)
@757HUG
![Page 6: 757 HUG 4-14-16](https://reader038.vdocument.in/reader038/viewer/2022100801/58870d3a1a28abf2228b5625/html5/thumbnails/6.jpg)
@757HUG
![Page 9: 757 HUG 4-14-16](https://reader038.vdocument.in/reader038/viewer/2022100801/58870d3a1a28abf2228b5625/html5/thumbnails/9.jpg)
Inbound Marketing Methodology
@757HUG
![Page 10: 757 HUG 4-14-16](https://reader038.vdocument.in/reader038/viewer/2022100801/58870d3a1a28abf2228b5625/html5/thumbnails/10.jpg)
Inbound Marketing Methodology
@757HUG
![Page 11: 757 HUG 4-14-16](https://reader038.vdocument.in/reader038/viewer/2022100801/58870d3a1a28abf2228b5625/html5/thumbnails/11.jpg)
HOW TO CONVERT WEBSITE VISITORS INTO LEADS
![Page 12: 757 HUG 4-14-16](https://reader038.vdocument.in/reader038/viewer/2022100801/58870d3a1a28abf2228b5625/html5/thumbnails/12.jpg)
WHAT IS THE LEAD GENERATION (CONVERSION) PROCESS?
![Page 13: 757 HUG 4-14-16](https://reader038.vdocument.in/reader038/viewer/2022100801/58870d3a1a28abf2228b5625/html5/thumbnails/13.jpg)
Conversion Process
![Page 14: 757 HUG 4-14-16](https://reader038.vdocument.in/reader038/viewer/2022100801/58870d3a1a28abf2228b5625/html5/thumbnails/14.jpg)
![Page 15: 757 HUG 4-14-16](https://reader038.vdocument.in/reader038/viewer/2022100801/58870d3a1a28abf2228b5625/html5/thumbnails/15.jpg)
![Page 16: 757 HUG 4-14-16](https://reader038.vdocument.in/reader038/viewer/2022100801/58870d3a1a28abf2228b5625/html5/thumbnails/16.jpg)
Taken to a pretty helpful blog article
![Page 17: 757 HUG 4-14-16](https://reader038.vdocument.in/reader038/viewer/2022100801/58870d3a1a28abf2228b5625/html5/thumbnails/17.jpg)
And when I get to the bottom, there is
additional help in the form of an offer.
![Page 18: 757 HUG 4-14-16](https://reader038.vdocument.in/reader038/viewer/2022100801/58870d3a1a28abf2228b5625/html5/thumbnails/18.jpg)
Conversion Process
![Page 19: 757 HUG 4-14-16](https://reader038.vdocument.in/reader038/viewer/2022100801/58870d3a1a28abf2228b5625/html5/thumbnails/19.jpg)
When we select this, we’re taken to a landing
page with a form.
![Page 20: 757 HUG 4-14-16](https://reader038.vdocument.in/reader038/viewer/2022100801/58870d3a1a28abf2228b5625/html5/thumbnails/20.jpg)
Landing page where we provide our information to get the offer in return.
![Page 21: 757 HUG 4-14-16](https://reader038.vdocument.in/reader038/viewer/2022100801/58870d3a1a28abf2228b5625/html5/thumbnails/21.jpg)
Conversion Process
![Page 22: 757 HUG 4-14-16](https://reader038.vdocument.in/reader038/viewer/2022100801/58870d3a1a28abf2228b5625/html5/thumbnails/22.jpg)
Thank you page where we receive
the offer immediately.
![Page 23: 757 HUG 4-14-16](https://reader038.vdocument.in/reader038/viewer/2022100801/58870d3a1a28abf2228b5625/html5/thumbnails/23.jpg)
Conversion Process
![Page 24: 757 HUG 4-14-16](https://reader038.vdocument.in/reader038/viewer/2022100801/58870d3a1a28abf2228b5625/html5/thumbnails/24.jpg)
Conversion Process
![Page 25: 757 HUG 4-14-16](https://reader038.vdocument.in/reader038/viewer/2022100801/58870d3a1a28abf2228b5625/html5/thumbnails/25.jpg)
LEAD CONVERSION BEST PRACTICES
![Page 26: 757 HUG 4-14-16](https://reader038.vdocument.in/reader038/viewer/2022100801/58870d3a1a28abf2228b5625/html5/thumbnails/26.jpg)
@757HUG
Lead Conversion Best Practices
Make sure you have all three components: CTA, Landing Page & thank-you page.
Keep buyer personas in mind.
Build content based on the buyer’s journey.
![Page 27: 757 HUG 4-14-16](https://reader038.vdocument.in/reader038/viewer/2022100801/58870d3a1a28abf2228b5625/html5/thumbnails/27.jpg)
![Page 28: 757 HUG 4-14-16](https://reader038.vdocument.in/reader038/viewer/2022100801/58870d3a1a28abf2228b5625/html5/thumbnails/28.jpg)
![Page 29: 757 HUG 4-14-16](https://reader038.vdocument.in/reader038/viewer/2022100801/58870d3a1a28abf2228b5625/html5/thumbnails/29.jpg)
The Buyer’s Journey
![Page 30: 757 HUG 4-14-16](https://reader038.vdocument.in/reader038/viewer/2022100801/58870d3a1a28abf2228b5625/html5/thumbnails/30.jpg)
@757HUG
Deep Dive: Inbound Marketing
Free Inbound Marketing Certification from HubSpot http://academy.hubspot.com/inbound-certification
![Page 31: 757 HUG 4-14-16](https://reader038.vdocument.in/reader038/viewer/2022100801/58870d3a1a28abf2228b5625/html5/thumbnails/31.jpg)
Keep in Touch!
![Page 32: 757 HUG 4-14-16](https://reader038.vdocument.in/reader038/viewer/2022100801/58870d3a1a28abf2228b5625/html5/thumbnails/32.jpg)
NEXT MEETUPTHURSDAY, JULY 14, 2016 6PM, ODU WEBB CENTER
TOPIC: “CLOSING LEADS INTO SALES”