8. event management - ii (case study)

8/7/2019 8. Event Management - II (Case Study)

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Once upon a time there was an Indian rowing team


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India and Japan agreed to do an annual rowing race.

Each team should contain 8 men.


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Bot t s ork r lly r to t i t b st s . T

y t r st rt b ot t s r i si il r ondition.

....t nese on by 1 ile.


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FINISH


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T e ood in t e ndi n team as really lose to t e freeze oint. T e

topmanagement decided to in t e racenext year. So t ey establis eda team of analysts to observe t e sit ation and recommend an

appropriate sol tion.


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After several detailedanalysis t e team foundout t at apanese

ad 7 rowers andonly onecaptain.


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Of course t e ndian team ad 7 captains but only one rower.


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Facing such critical scenario the management showed an unexpected

wisdom: the hired the consulting compan to restructure the Indian

team.


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After several months the consultants came up

with the conclusion that there were too man

captains and too few rowers in the Indianteam. A solution was proposed ased on this

anal sis: the structure of the Indian team has

to e changed!


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As of toda there will e onl 4 captains in the team led 2managers, one top-manager and one rower. Besides that, the

suggested to improve the rowers working environment and to give

him higher competencies.


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Next year t e apanesewon by miles.


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FINISH


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T e ndian team immediatelly displaced t e rower from t eteam basedon is unsatisfactory performance.


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But t e bonus awardwas paid to t emanagement

for t e strong motivation t e t e team s owed

during t epreparationphase.


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The consulting company prepared anew analysis, which showed that the

strategy was good, themotivationwas

O.K. but the used tool has to be

improved.

Performed by ROCE


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Currently the Indian team is designing a new boat.

8. event management - ii (case study)

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