8 important things when building your ecommerce website
TRANSCRIPT
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8Things to keep in mind when starting your
online business.
IMPORTANT THINGS WHEN BUILDING YOUR ECOMMERCE WEBSITE
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1Think of your ‘big idea’ and narrow
it down.
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Less variety to target specific customers.By trying to get the attention of everyone, you may wind up not being noticeable at all.
Focus on a specific type of customer to be able to effectively market to them.
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Go after niche markets.
CLOTHING
ADULT
KIDS
MEN’S
WOMEN’SBOYS’
GIRLS’
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2Do your research!
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Look for suppliers/manufacturers.Make sure you get the most value for your money.
High Quali
ty
LowCostPerfec
tSuppli
er
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Know your competition.Observe how others selling similar items work or operate so you know how to market your brand.
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3Take care of your
customers.
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Prevent issues from happening.Try to foresee any potential problems and make sure they don’t happen.
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Know how to do damage control.When issues do manage to get past you, be professional and polite when dealing with customers.
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Keep customers updated.Let customers know about any information that would be useful to them like upcoming promotions, new products, or how to contact you.
Hey!
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4Watch out for
fraud.
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Small businesses are targets.Con-artists assume small businesses have less security so they may go after you.
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Be alert.Watch out for any unusual activities especially with big purchases. !
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5SEO is powerful.
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Search result ranks matter.Ecommerce websites, especially new ones, rely heavily on search result ranks for new leads.
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6Choose the right
platform.
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Think of your target market.Some customers are more likely to look for online stores, while others are more likely to search through marketplaces.
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Choose a provider.Look at the features and rates of a shopping cart software provider or marketplace host before signing up.
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7Design your website well.
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Choose the right theme.Different platforms have different themes. Choose one that matches your brand the most. Or check if your provider offers custom designs.
www.acmeinc.com
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Make sure it works.Make sure your website doesn’t just look good but also works well.
FUNCTION > Aesthetics
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8Pick the right business and
domain names.
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Short, simple, memorable.Your business name should be memorable and should show what you offer. It should also be short to be a good domain name.
www.dontmakeyoururltoolongorconfusing.com
URL
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www.shopfrontpro.com