8 things your business website should be doing
TRANSCRIPT
8 Things You Can Do Right Now and Other Critical Factors
You Need To Know To Dominate Google
Free SEO Training by Keith Freebern 720-989-1144
[email protected] DependableResults.com
1. Make Sure Your Website Is Mobile Friendly• Over 60% of searches are done on mobile devices.
• Mobile-Friendly sites provide a better user experience.
• Google provides a tool to test if your site is mobile friendly. https://www.google.com/webmasters/tools/mobile-friendly/
Get Free Detailed Report, Website Audit Tool Below Video
2. Your Website Needs To Load Quickly• Google prefers faster loading sites for
improved user experience.
• Go here to test your load speed: https://developers.google.com/speed/pagespeed/insights
• You’re looking for a green light from Google
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3. Have a “Contact Us” Page • Company Name • Address • Telephone Number • Contact Form • Links to Social Sites
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4. Have an “About Us” Page?• Tell your story
• Build rapport and credibility
• What makes your business unique
• Why people should want to do business with you.
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5. Have a Video Embedded on Your Website• 60% of site visitors will watch a video if available.
• Having a video will keep visitors on your pages longer.
• Google uses length of time on page as a ranking factor.
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6. Have a Presence on Google+, Facebook, Twitter, LinkedIn & YouTube• This Brands your business and Google LOVES brands.
• Without these sites you can’t dominate the 1st page of Google
• You will get referral traffic from these sites.
• Referral traffic is a ranking factor.
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7. Have Reviews Visible on Your Website• People read reviews now more than ever
• Reading reviews increases “time on site”
• Get Review Stars to show up
for your business
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8. Get listed in the Top 100 Local Business Directories like Yelp, Manta and Merchant Circle.
• Google likes businesses that have taken the time to list themselves in local business directories. • Without these sites you can’t dominate the 1st page of Google
• These directories can send traffic to your site and Google looks at referral traffic when determining rankings.
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8 Things You Can Do Right Now
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• Test Mobile Friendly
• Test Load Speed
• Add “Contact Us” Page
• Add “About Us” Page
• Embed a Video
• Create the Top 5 Social Media Sites
• Add Reviews to Website
• Get Listed in Local Directories
9. Competition Analysis• Online Tools such as SEMrush, provide incredible insight into
your competition.
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• What Keywords are they targeting?
• What’s their advertising strategy?
• Check the number and quality of backlinks
• Create a winning strategy for your site
10. Backlink Analysis• This is really important, when it comes to SEO. • Links tell Google the popularity and importance of a website. • All links are not created equal, some are better than others. • We turn to tools such as ahrefs.com • To spy on the competition • Analyze links • Build good link profiles.
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11. Other Super Important SEO Factors
• Keyword Density • Title Tag • URL Structure • Meta Description • Google Maps • Image Alt Tags • Geo-Tag Images
• Schema • Sitemaps • Plugins • Backlinks • Citations • Content Syndication • Out-bound Authority Links…
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To Feed Google, What Google Wants For Higher Rankings
• Perhaps you noticed that your website doesn’t measure up based on what we’ve talked about. Don’t Worry!
• We can help you! Unless you want to take the time away from running your business and learn the many facets of ranking your website in Google.
• Ranking clients like you on the first page of Google Is What We Do.
• You and your business will be better off when you let us implement tried and true methods that give Google what Google loves.
Need Help?
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Call Keith 720-989-1144 or Email