8:00 am - 10:00 pm phocuswright reception desk open · advertisers to gain a clear picture of...

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MONDAY, NOVEMBER 14

8:00 AM - 10:00 PM PHOCUSWRIGHT RECEPTION DESK OPEN Register or check in, and collect your conference materials. Phocuswright Reception is the go-to spot for all your needs.

1:00 PM - 5:45 PM BATTLEGROUND The Battleground is a unique preliminary Summit round. The Battleground features up to 24 early-stage travel innovators with six minutes each to wow the crowd of pre-conference attendees. In the end, three will move on to be part of Summit.

8:30 PM - 10:00 PM KICK-OFF BASH This evening cocktail reception announces the winners of the Battleground and welcomes all attendees of The Phocuswright Conference.

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TUESDAY, NOVEMBER 15

8:00 AM - 9:00 AM BREAKFAST AND NETWORKING


9:00 AM - 9:15 AM PHOCUSWRIGHT INNOVATION SUMMIT WELCOME

9:15 AM - 9:25 AM FREEBIRD INC. Empowering travelers to instantly book a new ticket after a flight disruption - on any airline, at no additional cost. Ethan Bernstein, CEO, Freebird, Inc.

9:25 AM - 9:35 AM AXUS TRAVEL APP Just what you need. Just what they want. The itinerary management platform that will blow your mind - and your customers'. Julia Douglas, CEO, Axus Travel App

9:35 AM - 9:45 AM ALLTHEROOMS The world's largest accommodations search engine - bringing you every room on the planet. Joseph DiTomaso, Co-Founder and CEO, AllTheRooms

9:45 AM - 9:55 AM INSPIROCK A research bot and planning engine to build a personalized day-by-day itinerary for your international vacation. Prakash Sikchi, Co-Founder, Inspirock

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9:55 AM - 10:05 AM TRAVEL COMPOSITOR A holistic system that allows you to plan, quote and reserve any tailor-made trip with all destinations and services the user needs - in seconds. Manuel Aragones, CEO, Travel Compositor

10:05 AM - 10:15 AM GROUPS360 Changing the way meeting planners book meeting venues, saving planners time and money. Kemp Gallineau, Chief Executive Officer, Groups360

10:15 AM - 10:25 AM GLOBECHAT Instantly send translated messages from anywhere in the world to others anywhere else in the world. Kevin Strom, Founder & CEO, GlobeChat

10:25 AM - 10:35 AM LOCAL MEASURE Delivering geo-social intelligence for travel and hospitality businesses to elevate guest experience during stay. Jonathan Barouch, Founder & CEO, Local Measure Inc.

10:35 AM - 10:45 AM MABRIAN The first travel intelligence platform using AI techniques to cover the full travel cycle. Hugo Sanchez, COO, MABRIAN

10:45 AM - 10:55 AM UPLIFT INC. Installment payments enable travel providers to boost conversion and increase total trip value. Brian Barth, CEO, UpLift

10:55 AM - 11:05 AM DISTRIBUSION TECHNOLOGIES Sell scheduled airport and intercity bus tickets worldwide with the fastest growing bus GDS. Julian Hauck, CEO, Distribusion

11:05 AM - 11:15 AM HELLO SCOUT Use this free tool to connect hotel guests with local experts via SMS, and increase TripAdvisor reviews by up to 30%. David Temple, CEO, Hello Scout, Inc.

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11:15 AM - 11:45 AM NETWORKING BREAK

11:45 AM - 12:20 PM WHY DO THEY PAY THAT WAY? - PRESENTED BY WORLDPAY Discover payment insights from Worldpay’s new research survey of 12,000 travelers across six countries – China, India, U.S., Australia, Germany and Brazil. Find out how demographic and cultural factors influence the way people pay for vacations and what you can do to optimize your payment strategy. Thomas Helldorff, Vice President - Travel & Airlines, Worldpay

11:45 AM - 12:20 PM THE MOBILE CONCIERGE: ELIMINATING FRICTION FROM TRAVEL BOOKINGS More than 50% of travelers who book trips online this year will do so from a mobile device, accounting for $65 billion. With mobile representing most of the growth in the travel industry, it's imperative to create conversion-worthy experiences with timely, contextual information and live assistance. Learn best practices to remove friction and guide customers through the booking process on tablets and smartphones with a concierge-like experience. Brian Strauss, Vice President Solution Consulting, Moxie Software, Inc.

11:45 AM - 12:20 PM CONNECTING THE IN-ROOM, IN-FLIGHT OR IN-CABIN EXPERIENCE TO THE REST OF THE JOURNEY - PRESENTED BY ADOBE Consumers are increasingly demanding speed, mobility, control and relevance during travel. These demands of a connected physical and digital experience are driving travel brands to invest in scalable infrastructure, updated technology standards, and new operating models. Explore the trends that are shaping the future of physical and digital media experiences, and how to deliver a connected and addressable physical experience.

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11:45 AM - 12:20 PM MEASURING THE USER JOURNEY: KEY PERFORMANCE INDICATORS OF TRAVEL APPS - PRESENTED BY APPSFLYER Mobile marketers are inherently numbers-driven: Assessing the effectiveness of growth efforts, making return-on-investment tangible, and working toward predictable user lifetime value are central components of the job. But user flow and experience differ from app to app, and category to category. This raises questions about what to measure, and when to measure when analyzing and predicting performance. In this workshop, we’ll discuss strategies and data points to quantify in-app behavior, from install to browsing to booking and re-engagement. Participants will learn about the KPIs used by leading travel apps, and how to generate truly insightful data points about their own users. Sunil Bhagwan, Vice President, Sales, AppsFlyer Inc.

11:45 AM - 12:20 PM EVOLVING BEYOND TRADITIONAL TRAVEL SEARCH - PRESENTED BY MERKLE INC. The search landscape in travel has become increasingly competitive, making it challenging for advertisers to break through. The good news is that the core principles of a smart, traveler-focused search strategy also enable visibility across a multitude of other travel and non-travel platforms, including TripAdvisor, Yelp, Facebook, Apple and more. In this session, we’ll demonstrate five key principles for implementing search and content strategies. These tactics help drive brand visibility for your travelers by focusing on their needs and providing content that resonates with them, to ensure visibility across travel research platforms. Ryan Gibson, SEM Solution Lead, Merkle | RKG Colin Reid, Digital Solutions Manager, new conference registrants

12:20 PM - 1:40 PM NETWORKING LUNCH

1:40 PM - 2:15 PM GLOBAL TRAVEL IN THE AGE OF UBER AND AIRBNB PRESENTED BY SMARTLING Technology companies are fundamentally changing consumers’ expectations of global travel. This session will explore how disruptive brands like Uber and Airbnb are using language support to fuel differentiation and growth. Attendees will learn about the value that consumers place on local language content; how traditional travel brands compare with their disruptive competitors; and how travel executives can challenge conventional wisdom about translation and localization to capture greater market share and consumer loyalty. Kevin Cohn, Senior Vice President, Operations, Smartling

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1:40 PM - 2:15 PM PHOTOS IMPACT CONVERSION. WE BUILT AN OTA FOR THE PHOCUSWRIGHT CONFERENCE JUST TO PROVE IT. PRESENTED BY 500PXError! Unknown op code for conditional. Andy Yang, CEO, 500px

1:40 PM - 2:15 PM MISSION POSSIBLE: MEANINGFUL PERSONALIZATION - PRESENTED BY EPSILON Travel brands continue to strive to deliver personalization that has impact for both the consumer and the brand, amidst changing dynamics and increased reliance on digital channels. While many have made strides toward meaningful personalization, it still seems slightly out of reach. There are challenges throughout the enterprise that make personalization elusive – from implementing the right technologies, to aligning organizations and developing actionable insights. By advancing on these fronts, brands are getting closer to personalization that is purposeful, persuasive and pan-channel. Learn how leading travel brands are overcoming roadblocks like budget constraints and consumer demands to generate success. Explore innovation using consumer data to create actionable insight, define the customer journey and chart a course to gain internal commitment for radical change. Sanjay Nair, Managing Director, United Airlines Inc. Carolyn Corda, VP of Industry Strategy- Travel and Hospitality, Epsilon

1:40 PM - 2:15 PM SOLVING FOR CROSS-DEVICE MARKETING - PRESENTED BY CRITEO Today’s travelers freely roam among channels and devices, with up to 52% booking their travel needs using mobile phones or multiple devices. Explore data from 1,000+ travel advertisers to gain a clear picture of mobile bookings and penetration around the world; cross-device usage patterns; and the cost of neglecting cross-device analytics and attribution. You’ll also take away specific matching and measurement techniques to build successful cross-device relationships. Daniele Beccari, Head of Travel Products, Criteo

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1:40 PM - 2:15 PM PERSONALIZING THE PAYMENT EXPERIENCE: LESSONS FROM THE HOME-SHARING ECONOMY - PRESENTED BY TRANSPAY From user experience to inventory management, the rapidly growing home-sharing economy is setting the pace of innovation within the travel industry. Payments are no different. Just as travelers expect a seamless payment experience when booking online, so too do vendors and suppliers when it comes to receiving their funds. In this discussion of the current payout landscape, gain insight into how the home-sharing economy is optimizing the payout experience, and identify opportunities for maximizing profit and balancing global payments. Mike Carlo, Global Head, Travel Payments, Transpay

2:15 PM - 2:50 PM NETWORKING BREAK

2:50 PM - 3:00 PM HELLO HERE App for hosts providing hospitality upsell/marketing channels, extra revenue, direct communication and concierge for guests. Peter Kubiczek, CEO, Hello Here

3:00 PM - 3:10 PM TIMELOOPER Travel back in time and relive the most incredible moments in history directly on your smartphone in virtual reality. Yigit Yigiter, Co-Founder & CEO, TimeLooper

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3:10 PM - 3:20 PM BATTLEGROUND WINNER #1 Winning company one of three from Monday's Battleground competition presents its innovation.

3:20 PM - 3:30 PM SNOWSTORM TECHNOLOGIES INC. Disruptive, real-time collaboration travel products and processes that allow multi-channel social collaboration. Riaz Pisani, Chief Strategy Officer, Snowstorm Technologies Inc.

3:30 PM - 3:40 PM TRAVELSIFY Great conversion rates start with an in-depth knowledge of what makes hotels unique in the eyes of the travelers: Hotel DNA. Alexandra Fernandez Ramos, Chief Product & Sales Officer, Travelsify

3:40 PM - 3:50 PM MEZI A personal travel assistant powered by AI and human experts to simplify and personalize your end-to-end booking experience for travel, flights and hotels. Swapnil Shinde, CEO, Mezi

3:50 PM - 4:00 PM BATTLEGROUND WINNER #2 Monday's Battleground winner two of three takes the stage.

4:00 PM - 4:10 PM MIOJI This automated trip planner uses an AI engine to make travel simple and improve the end-to-end experience. Jun Li, Vice President, Mioji

4:10 PM - 4:20 PM VACATIONCHAMP A next-generation travel ecosystem makes search, planning and booking seamless for both individual users and groups. Alexander Greystoke, CEO, VacationChamp

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4:20 PM - 4:30 PM TAGIBLE TRAVEL INC. (co-sponsored by Travelport) Learn how to add rich media to your pages in minutes, increasing engagement, social sharing and - most importantly - bookings. Judah Musick, CEO, Tagible

4:30 PM - 4:40 PM FASTPAYHOTELS A B2B platform evolving the model between hotels and travel agents. Focused on delivering rates not usually available to travel agents. Alex Gisbert, CEO, FastPayHotels

4:40 PM - 4:50 PM BATTLEGROUND WINNER #3 The final winning company from Monday's Battleground competition presents its innovation.

4:50 PM - 5:15 PM EXECUTIVE INTERVIEW: THE HOST WITH THE MOST (CENTER STAGE@SUMMIT) An intimate discussion from the head of hospitality and strategy on what's to come - and the challenges ahead - for private accommodation and one of travel's most innovative and disruptive companies. Chip Conley, Head of Hospitality, Airbnb Douglas Quinby, Vice President, Research, Phocuswright Inc.

5:15 PM - 5:50 PM KEYNOTE/ROUNDTABLE: LUFTHANSA (CENTER STAGE@SUMMIT) The long-simmering debate on air distribution reached new heights in 2015 when one of Europe’s largest airline groups introduced a new approach that hinged on a substantial distribution fee. One year on, the carrier stands firm, although no others have yet to follow. Lufthansa's chief commercial officer outlines the industry dynamics that led to their bold new strategy and lays out his airline's vision of the future of flight retailing. Jens Bischof, Executive Vice President, Sales, Lufthansa Group Airlines & Chief Commercial Officer, Hub Frankfurt, Lufthansa German Airlines Philippe Chereque, President, American Express Global Business Travel Sean Menke, Executive Vice President, Sabre and President, Sabre Travel Network Jay Boehmer, Editor-in-Chief, The Beat, The BTN Group

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5:50 PM - 6:30 PM EXECUTIVE ROUNDTABLE: THE BOARD OF DIRECTORS (CENTER STAGE@SUMMIT) Phocuswright convenes online travel's ultimate board of directors for a sweeping discussion on the state of the industry today - and where it's headed tomorrow. Rich Barton, Co-Founder and Executive Chairman, Zillow Group Simon Breakwell, Venture Partner, Technology Crossover Ventures Robert Diener, Co-Founder and President, Getaroom.com Barney Harford, Chairman, Lola; Board Director, United Airlines; former CEO, Orbitz Worldwide Jim Hornthal, Chairman, Triporati Inc. Terrell Jones, Founder, Travelocity.com, Founding Chairman, KAYAK and Chairman, WayBlazer.com Jeffrey Katz, Founding Chairman and CEO, Orbitz and Managing Partner, KA Holdings Philip Wolf, Founder, Phocuswright Inc.

6:30 PM - 6:35 PM SUMMIT AWARDS CEREMONY

6:35 PM - 7:35 PM PHOCUSWRIGHT INNOVATION COCKTAIL RECEPTION

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WEDNESDAY, NOVEMBER 16



8:00 AM - 6:30 PM EXHIBITOR SHOWCASES AND NETWORKING LOUNGE OPEN The showcase is open for business and abuzz with activity. Meet the Summit demonstrators and connect with exhibitors one-on-one!

9:05 AM - 9:15 AM EVANEOS Helping travelers prepare complex ‘multi-day tours’ by structuring human and local knowledge all over the world. Eric La Bonnardière, CEO, Evaneos.com

9:15 AM - 9:25 AM DAYUSE.COM An innovative platform for emerging day-stay reservations, providing hoteliers a way to leverage unused assets with incremental revenues. David Lebee, CEO, Dayuse

9:25 AM - 9:35 AM FLYE INC. Bringing back the human side of travel through community-powered digital engagement while creating an unparalleled travel experience. Michael Remedios, Chief Technology Officer, flye Inc.

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9:35 AM - 9:45 AM AMADEUS Connected cars. Connected homes. Our environment is getting increasingly more connected. Learn what that means for travel. Julien Clausse, Head of Moonshot Innovation, Amadeus S.A.S.

9:45 AM - 9:55 AM GOGOBOT Learn how artificial intelligence is powering the most personalized, timely and relevant recommendations for travelers today. Travis Katz, Co-Founder and CEO, Gogobot

9:55 AM - 10:05 AM MAKE IT SOCIAL Empower your customers to spend more: This API securely socializes checkouts, increasing revenue and data capture. Eddie Robb, CEO, Make It Social

10:05 AM - 10:15 AM BOKUN The largest sales channel of tours and activities in Iceland whose success will be replicated in 100 destinations. Hjalti Baldursson, CEO, Bokun

10:15 AM - 10:25 AM OASIS 'Home Meets Hotel,' de-risking the home rental experience and enabling travelers to experience destinations in a new way. Parker Stanberry, CEO, Oasis Collections

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10:25 AM - 10:35 AM QUADLABS TECHNOLOGIES PVT LTD A business travel T&E management platform with an integrated travel marketplace for policy compliance at the pre-book stage. Gaurav Chiripal, CEO, QuadLabs Technologies Pvt. Ltd.

10:35 AM - 10:45 AM SIFT SCIENCE Online businesses get protection from payment fraud and content, promo, and account abuse, all in one unified platform. Katherine Loh, Senior Manager, Solutions Engineering, Sift Science

10:45 AM - 10:55 AM CORNERSTONE INFORMATION SYSTEMS Discover the new 4site: driving proactive journey management for companies and TMCs with predictive analysis and real-time chat. Mat Orrego, Co-Founder and CEO, Cornerstone Information Systems

10:55 AM - 11:05 AM AIRHELP LTD Working with the biggest travel industry partners, we help passengers when their flight is delayed, canceled or overbooked. Bolesław Drapella, CCO, AirHelp

11:05 AM - 11:15 AM FLIGHT CENTRE TRAVEL GROUP A business travel chat-bot allows you to book or update trips through blended self-booking and agent-assisted experiences. John Morhous, Chief Strategy Officer, Flight Centre Travel Group Limited

11:15 AM - 11:25 AM CHUTE Just how important is influencer marketing? Software and services help you identify, vet, engage and monitor your social influencer network. Ranvir Gujral, CEO, Chute

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11:25 AM - 11:55 AM NETWORKING BREAK

11:55 AM - 12:30 PM MOBILE: MAKING CONNECTIONS THAT COUNT - PRESENTED BY FACEBOOK Learn how to build your brand, drive bookings, and measure the impact on your business. Explore how to reach potential travelers on the platform they use the most – their mobile device. You’ll be among the first to see new research on how mobile impacts travel decisions. And finally, discuss Facebook’s people-based measurement approach that helps marketers understand their campaign's impact based on real people. Travel marketers can see how different campaign strategies deliver real business outcomes for their business, and compare ad performance across every channel. Blair Herman, Client Solutions Manager, new conference registrants Kelly Frailey Covato, Client Partner, Global Marketing Solutions, Facebook | Instagram

11:55 AM - 12:30 PM WARDROBE MALFUNCTIONS. BREXIT. DRONE STRIKES. GLOBAL WARMING. DATA SCIENCE. - PRESENTED BY ROME2RIO What are the chances that all of these headline-grabbing topics will be covered in Rome2rio’s data science workshop? Pretty low … and we don’t need an A/B test to tell you that. But, if you’re looking for insights into using data science to drive your advertising strategy, to extract usable data on trends in your website traffic, to understand where you should be testing new UX functionality, and to delve into the complexities of A/B testing on a high-traffic consumer site, this workshop should be on your must-attend list. Marco Lui, Data Scientist Software Engineer, Rome2Rio Marton Bodonyi, Software Development Engineer, Rome2Rio

11:55 AM - 12:30 PM UNDERSTANDING CUSTOMER EXPERIENCE ACROSS MULTI-TOUCH JOURNEYS - PRESENTED BY IBM The growth of digital channels presents an unprecedented opportunity for marketers to influence their customers' buying decisions across all touchpoints of their buying journeys. Explore how IBM's Customer Experience Analyticscan help you go from question to decision in minutes, and unite around the customer, with visibility across all channels Eric Tran, WW Customer Experience Analytics Sales Leader, IBM

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11:55 AM - 12:30 PM UNRAVELING THE TRUE COST OF SUPPLIER PAYMENTS - PRESENTED BY ENETT INTERNATIONAL Do you really know how much payments are costing your business? The direct costs are obvious. But it’s the indirect, ‘hidden’ costs that make the difference. Analysis shows that over-reliance on traditional payment methods could mean travel companies are spending thousands of dollars unnecessarily on manual processes, and up to 3% more on international transactions. What elements make up the true cost of payments? And what are the advances in payment technology – available now and in the future – that will bring down the total cost of payment? Jason Hancock, General Manager EMEA, eNett International

11:55 AM - 12:30 PM 2016 TRAVELER’S PATH TO PURCHASE - PRESENTED BY EXPEDIA MEDIA SOLUTIONS The 2016 Traveler’s Path to Purchase is the fourth iteration of a study launched by Expedia Media Solutions in 2009. This new version is the biggest yet, looking at how the interaction between travel booking websites and other influential touchpoints impacts the path to purchase for American, British and Canadian travelers. While the path is non-linear, there are common patterns and trends that provide key insights on how to influence travelers. The study analyzes the 45 days leading up to the travel booking on PC and mobile. The findings shed light on consumers’ usage of different travel sites and Internet categories – including OTAs, suppliers, destination and travel information websites – throughout the pre-booking window. Through this study, gain a deeper understanding of the varied geographical travel booking landscapes, and identify targeted areas to influence consumer decisions. Matthew Reichek, Vice President, Product and Analytics, Expedia Inc.

11:55 AM - 12:30 PM HOW PROPER FRAUD MANAGEMENT INCREASED REVENUE 40% - PRESENTED BY KOUNT Fraud is hitting the travel and leisure industry hard. In the past year alone, fraud rates have increased 18%. Online criminals have mastered techniques that make growing your business more challenging every day. However, protecting your company from fraud losses doesn’t mean you have to slow down growth. Proper fraud management can do more than simply stop fraud. It allows companies to increase revenue, expand to new markets, add new products and services, and spend more time giving customers the personal touch they expect and deserve. Two companies have discovered the secret of using their fraud management system not only to stop fraud, but as a way to learn more about their customers, open new opportunities to increase revenue, and enhance the customer experience. Don Bush, Vice President of Marketing, Kount

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1:30 PM - 2:05 PM BUILDING A GLOBAL PAYMENTS PLATFORM IN THE TRAVEL SECTOR - PRESENTED BY YAPSTONE Marketplaces meet Fintech in this engaging conversation focused on how to build a global payments platform. Leveraging a five-year partnership with HomeAway, the discussion will reveal strategic insights on the key challenges and best practices for implementing a global payments solution that is customized for the travel industry. Attendees will also discover how to navigate the complexity of online payments, including customer onboarding, risk management, payment methods, disbursements and customer service. Jeff Hurst, Chief Strategy Officer, HomeAway.com Inc. Tom Villante, Chairman, CEO & Co-Founder, Yapstone Inc. David Weiss, President, Yapstone Inc.

1:30 PM - 2:05 PM SOLVING THE CONTENT CRUNCH: HOW TRAVELER PHOTOS CAN DRIVE BOOKINGS AND ENGAGEMENT - PRESENTED BY OLAPIC A light breeze blowing through a set of palm trees, a wash of relaxation pours over you. Exhale. Sounds amazing, right? This is the type of experience that is instantly conveyed when looking at nearly 36 million photos with #vacation on Instagram. This is also the type of compelling content travel brands are desperate to create. While the travel industry was an early adopter of Internet technology, the experience of booking travel has not reached its true potential on today’s visual web. On average, people view 27 different sites before booking a trip. Beyond pricing, one of the biggest drivers of this site-hopping behavior is the thirst for visual content. Learn how leading travel brands are tapping into the wealth of user-generated content to address consumer demand and create more authentic brand experiences. Adam Gerstel, Sales Executive, Olapic Inc.

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1:30 PM - 2:05 PM TREKSIGHT360: BUILDING A 360-DEGREE VIEW OF YOUR CUSTOMERS - PRESENTED BY NIIT TECHNOLOGIES, INC. Travel companies use demographic, social media, community activity, and internal data to learn about customer purchase and interaction activity.These data sources are disparate and need to be integrated to build a 360-degree view of the customer for sales and marketing personnel to engage with the customers in a coherent fashion. The first objective of TrekSight360 is to perform this integration while focusing on concepts of data cleansing and standardization. Using this 360-degree view, travel companies can identify the target customers for cross-selling and up-selling. Treksight360 also estimates the major events in these customers’ lives. This identifies successful marketing techniques when targeting these customers. Finally, TrekSight360 uses data to recognize the company actions that will maximally impact the customer experience. Prateek Aggarwal, Senior practice leader - digital services, NIIT Technologies

1:30 PM - 2:05 PM MOBILE TRAVEL BOOKINGS: FROM ADDED BONUS TO CORE REVENUE CHANNEL - PRESENTED BY BUTTON The travel industry’s approach to monetization is evolving rapidly on mobile as Google, TripAdvisor and others pioneer third-party bookings and transactional revenue over impression-based brand marketing. The change has been accelerated by decreasing CPCs and low conversion rates. The shift has been felt across the industry: metasearch companies are working hard to link intelligently to booking providers, struggling with when to deep link into apps; OTAs and local apps are looking to build concierge experiences; and all travel providers (airlines, hotels, cars, events and more) aim to provide bookings in all channels (metasearch, media, messaging, social and more). As the need for connections builds, many companies have found that their mobile engineering resources are overburdened. They are looking for partners and strategies to expand their footprint and capture the growing share of mobile bookings. Join this discussion on mobile travel monetization and how Button helps improve the booking landscape one deep link at a time. Mike Dudas, Co-Founder and CRO, Button, Inc.

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1:30 PM - 2:05 PM IT’S ABOUT THE JOURNEY, NOT JUST THE DESTINATION - PRESENTED BY YAHOO Travelers often consider trip research one of the most important parts of their decision-making journey. In fact, Yahoo's research shows that two in three travel planners spend six hours (or more) planning their trip. The research also indicates that the journey can take place anytime and anywhere; and 58% of recent travel bookers used a smartphone while either researching or booking their trip. Considering consumers’ time spent travel planning and their reliance on digital tools to do so, what are travel marketers doing to drive meaningful brand engagement with travel consumers throughout all stages of their journey – not just at the point of booking? Courtney McKlveen, Vice President, Industry Lead - Retail / Travel / Online Services, Yahoo! Nicholas Mattera, Senior Director of Digital Engagement, Las Vegas Convention and Visitors Authority Cyler Pennington, Corporate Director of Engagement, R&R Partners Phillip Ma, Manager - Brand Advertising and Content, JetBlue Airways

2:30 PM - 2:45 PM FUNNEL REVOLUTION Douglas Quinby, Vice President, Research, Phocuswright Inc.

2:45 PM - 3:10 PM EXECUTIVE INTERVIEW: IT'S ALL ABOUT THE BOOKING The CEO of Booking.com on hotel direct, travel tech and what's next for the world's largest seller of accommodations. Siew Hoon Yeoh, Founder, Web In Travel Gillian Tans, President and CEO, Booking.com

3:10 PM - 3:35 PM EXECUTIVE INTERVIEW: THE NEXT TRIP From reviews to rentals, hotels to restaurants, activities to flights, and media to meta to booking, TripAdvisor continues to reroute its own trip. The president and CEO of one of online travel's biggest brands talks about how they got there and where they're going. Lorraine Sileo, Senior Vice President Research, Phocuswright Inc. Stephen Kaufer, President & CEO, TripAdvisor


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3:35 PM - 4:00 PM EXECUTIVE INTERVIEW: HOW THE EAST WAS WON After swallowing up its biggest competitors, Ctrip sits atop the world's second biggest travel market. The company's chief strategy officer tells us how they got there and what’s next for China's travel leader. Jenny Wu, Chief Strategy Officer, Ctrip.com International, Ltd. Maggie Rauch, Senior research analyst, Phocuswright Inc.


4:30 PM - 4:35 PM PEOPLE’S CHOICE AWARDS ANNOUNCEMENT

4:35 PM - 5:10 PM KEYNOTE: NEED A LYFT? Mobile ride-hailing has come to redefine how we all get around on the ground - and symbolizes the rapid rise of the on-demand economy. Lyft's chief business officer tells us how travel must reinvent itself in an on-demand world. David Litwak, CEO, Mozio Peter Hilton, Chief Executive Officer, HolidayTaxis Group David Baga, Chief Business Officer, Lyft

5:10 PM - 5:55 PM SECTOR SPOTLIGHT: 'IN DESTINATION' HAS ARRIVED While our industry obsesses over flights and hotels, it is all of the things travelers do when they get there that inspire them to take the trip in the first place. Hear from the leading companies in activities, events and dining on the transformation underway in one of travel's most overlooked areas and what it means for the entire travel ecosystem. Christa Quarles, Chief Executive Officer, OpenTable Inc. Douglas Quinby, Vice President, Research, Phocuswright Inc. Barrie Seidenberg, President and CEO, Viator Jared Smith, President, Ticketmaster North America

5:55 PM - 6:20 PM EXECUTIVE INTERVIEW: EXPEDIA EATS THE WORLD Acquisitions, integrations, hotel relations, private accommodations, in-destination ... and everything else on the mind of the leader of travel's largest OTA. Lorraine Sileo, Senior Vice President Research, Phocuswright Inc. Dara Khosrowshahi, President and CEO, Expedia Inc.

6:30 PM - 8:00 PM CENTER STAGE COCKTAIL RECEPTION

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THURSDAY, NOVEMBER 17

8:00 AM - 2:30 PM EXHIBITOR SHOWCASES AND NETWORKING LOUNGE OPEN The Exhibitor Showcase is open for business and abuzz with activity.



9:00 AM - 9:30 AM EXECUTIVE ROUNDTABLE: STREET TALK Phocuswright's signature session dedicated to the intersection of finance, investment, M&A and IPO and the world's largest industry - travel, tourism and hospitality. Brad Gerstner, Founder & CEO, Altimeter Capital Mark Mahaney, Managing Director, RBC Capital Markets Ken Sena, Senior Managing Director, Evercore Jake Fuller, Managing Director, Guggenheim Securities LLC

9:30 AM - 10:00 AM KEYNOTE: FACING THE FUNNEL Amid the Funnel’s upheaval, little in marketing will emerge unscathed. More channels and more devices mean more consumer choice and more marketer complexity. In a cross-everything world, nothing will win hearts and minds like data – and the science to make it meaningful. Brad Smallwood, Facebook’s Vice President of Marketing Science, will provide a modern marketer’s guide to the future of the Funnel. Brad Smallwood, Vice President, Measurement and Insights, Facebook Hugo Burge, CEO, Momondo Group Dorothy Dowling, Senior Vice President and Chief Marketing Officer, Best Western Hotels & Resorts

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10:00 AM - 10:35 AM KEYNOTE: HILTON - A FUNNEL OF ONE'S OWN The commercial chief at one of hospitality's largest and boldest chains discusses how Hilton is charting its own course - by wooing customers directly and innovating around the guest experience - in travel's brave new world. Robert Cole, Founder, RockCheetah Noreen Henry, Chief Revenue Officer, DHISCO Chris Silcock, Executive Vice President and Chief Commercial Officer, Hilton Hotel Corporation

10:35 AM - 10:50 AM LATAM SPOTLIGHT: INTERVIEW WITH DESPEGAR Roberto Souviron, Co-Founder and CEO, Despegar.com Inc. Carolina Haro, Managing Partner, Mapie

10:50 AM - 11:05 AM SPOTLIGHT ON THE REFUGEE CRISIS WITH MERCY CORPS AND INTERNATIONAL RESCUE COMMITTEE (IRC) Right now, the world is experiencing the largest mass displacement of people in recorded history. More than 65 million people have been forced from their homes due to conflict, natural disaster or persecution. While these individuals are reluctant travelers, they are travelers all the same. Hear from two leading organizations responding to the global refugee crisis, Mercy Corps and the International Rescue Committee (IRC). They will share how they are helping refugees and how the travel industry is uniquely positioned to make a global impact. Dara Royer, Chief Development & Marketing Officer, Mercy Corps Hans Van de Weerd, Vice President, US Programs, International Rescue Committee

11:05 AM - 11:30 AM EXECUTIVE INTERVIEW: THE LAT/LONG OF PAUL ENGLISH After reinventing how travelers search, shop and buy, this co-founder of a $2 billion online travel company plans to do it again. The CEO of Lola Travel has a message for all of us. Douglas Quinby, Vice President, Research, Phocuswright Inc. Paul English, CEO, Lola

11:30 AM - 12:05 PM NETWORKING BREAK

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12:05 PM - 12:35 PM SECTOR SPOTLIGHT: THE RISE OF THE MACHINES From bots to chat, A.I. to conversational UIs, cognitive computing, machine learning, deep learning ... this session explains all: What is it? Why now? What should the travel industry do? Kathleen McMahon, Vice President & General Manager, SoundHound Inc. Shane Corstorphine, GM, Americas, Skyscanner Bill Keen, Vice President, Mobile Solutions and Digital Guest Experience, IHG Intercontinental Hotels Group Sam Vasisht, CMO, MindMeld Raj Singh, CEO, Go Moment, Inc. Norman Rose, Senior Technology and Corporate Market Analyst, Phocuswright Inc.

12:35 PM - 1:00 PM EXECUTIVE INTERVIEW: THE WORLD ACCORDING TO STEVE HAFNER Travel's most outspoken CEO on just about everything travel, digital, distribution and ... Maggie Rauch, Senior research analyst, Phocuswright Inc. Steve Hafner, Co-Founder and CEO, KAYAK

1:00 PM - 1:35 PM SPOTLIGHT: THREE GROWTH STORIES From niche OTA to taking hostels online and into the public eye; building a NASDAQ-listed business serving China's surging outbound millions; and becoming one of the most downloaded travel apps without spending a cent on search: Three diverse talks from the leaders of notable companies with unique yet unsung stories. Frederic Lalonde, Founder and CEO, Hopper Inc. Feargal Mooney, CEO, Hostelworld Group PLC Conor Yang, CFO, Tuniu.com

1:35 PM - 2:00 PM EXECUTIVE INTERVIEW: IN SEARCH OF … Not content to be the world's biggest search engine, Google has big plans for some of the travel funnel's most vexing problems. Google's head of engineering for travel and shopping speaks about big changes underway in travel search shop buy, and what’s ahead for one of the world’s most important and controversial companies. Oliver Heckmann, Vice President, Travel and Shopping, Google Douglas Quinby, Vice President, Research, Phocuswright Inc.

Generated 11/9/2016 3:17 PM of 23

2:00 PM - 2:05 PM EPILOGUE Douglas Quinby, Vice President, Research, Phocuswright Inc.


8:00 am - 10:00 pm phocuswright reception desk open · advertisers to gain a clear picture of...

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