worldhotelsannual conference 2017 - aventri · hotel bookings, otas vs. hotel websites/apps....

Worldhotels Annual Conference 2017



Geoff AndrewCEO - WORLDHOTELS


https://www.youtube.com/watch?v=KIViy7L_lo8

Google - Year In Search 2016





Economic growth assumptions

North America

Europe

Asia

Latin America

Middle East

Africa

Southwest Pasific

Global

2,4 %

2,2 %

4,4 %

-1,0 %

2,2 %

3,5 %

2,6 %

2,6 %

2015

1,5 %

1,8 %

4,4 %

-1,1 %

2,4 %

2,9 %

3,0 %

2,2 %

2016

2,0 %

1,6 %

4,4 %

1,9 %

2,7 %

3,4 %

2,7 %

2,6 %

2017

Source: Oxford Economics, October 2016


3% to 5%

1% to 3%

0% to 2%

0% to 3%

2% to 4%

0% to 2%

3% to 5%

1% to 3%

Hotel rate forecast

North America

Europe

Asia

Latin America

Middle East

Africa

Southwest Pasific

Global

Average daily rates % year-over-year

Source: Advito


Market Trends: Triple Squeeze


HOTEL CHAINS



Consolidation

$32 BN

$73 BN


Loyalty…

86 MILLIONMEMBERS


Booking Brands

Consumer Stay Brands

Source: Kalibri Labs


HOTEL CHAINS



HOTEL CHAINS OTAs



43% 44%

45%

45% 45%

41%

44%

47%

50%52%

25%27%

31%

34%

37%

20% 21%23%

25%27%

10%

15%

20%

25%

30%

35%

40%

45%

50%

55%

2013 2014 2015 2016 2017

U.S. Europe APAC Latin America

Online Travel Penetration by Region 2013-2017

Source: Phocuswright 2016

Worldhotels Annual Conference 2017 Source: Phocuswright 2016

25%

34%32%

27%

32%

23%20%

26%

31%

13%

36%

12%

39%

9%

29%

14%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

OTA website/app Hotel website/app

U.S. U.K. Australia France Germany Russia China Brazil

Hotel Bookings, OTAs vs. Hotel Websites/Apps


Reasons Travellers Booked With OTAs

Source: Phocuswright 2016

47%

37%

34%

30%

The website is easy to use

I am used to booking travel this way

I trust the brand

Online travel agencies typically havethe best prices


• US 2015: Commission & Marketing costs grew at DOUBLE revenue growth

• Hotel revenue inc by 7%; retained revenue by -0.4%

• $600m lost to the industry in 3rd

party costs

Source: Kalibri Labs

Cost of Guest Acquisition


HOTEL CHAINS OTAs



Airbnb Use (Among Travellers)

12% 12%

18% 18%19%

18%

25%23%

0%

5%

10%

15%

20%

25%

30%

Leisure Travelers Business Travelers

2015 2016E 2016A 2017

Source: AlphaWise, Morgan Stanley Research


HOTEL CHAINS OTAs




OTAsHOTEL CHAINS


• Authentic hospitality• Unique experiences• Excellent service• Added value• Personal recognition

Guest Prof ile


1. Brand of One: Def ine and Deliver


100 workshops conducted

20 follow up trainings booked

100’s of measureable results: Guest Reviews Staff Motivation Social media posts Improved Review scores

Start With Why


OTA SCORE VS RATE

OTA Score

Ra

te 5,6%

8.5 9.5


Quality

Quality Experience Program (QEP)

New Audit:

Quality

Experience

Benchmark

Online Reputation

2017: WHY or QEP?


Training

New Global Training Department and own resources

Dynamic and flexible training curriculum provided through different teaching methods

Partnership with


2. Your Brand of One: Position and Promote


3. Your Brand of One: Effective Sales

2016: growth in Corporate Programs, Preferred Partnerships, Converted Group Leads, Neg Roomnights

2017: Check 5 Evolution: more focus on priority markets and segments

Extend Co-operative funding

New Sales presence in Middle East (Dubai)


2015 2016

Recruited members 47,000 150,000

Stays Credited 6,627 12,684

Average growth rate of our Peakpoints member database per month 9%

Value of redeemable Peakpoints €200,000

Peakpoints

worldhotelsannual conference 2017 - aventri · hotel bookings, otas vs. hotel websites/apps....

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