social media, seo, and otas - lodging dynamics
TRANSCRIPT
SOCIAL MEDIA, SEO, & OTAsNeONBRAND
SOCIAL MEDIA
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HOW DOES SOCIAL MEDIA INFLUENCE BUYING BEHAVIORS?
▸ Reviews
▸ Search Engine
▸ Deals
▸ Referrals
NEARLY HALF (45%) OF DIGITAL BUYERS WORLDWIDE SAID THAT READING REVIEWS, COMMENTS AND FEEDBACK ON SOCIAL MEDIA INFLUENCED THEIR DIGITAL SHOPPING BEHAVIOR. SOME 44% OF RESPONDENTS ALSO SAID THAT RECEIVING PROMOTIONAL OFFERINGS ALSO INFLUENCED THEIR SHOPPING BEHAVIOR.eMarketer.com
FIRST TIMERS VS. REPEAT BUYERS
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HOW CAN SOCIAL MEDIA ATTRACT FIRST-TIME CUSTOMERS?
▸ Friend Engagement on posts
▸ Friend Recommendations
▸ Targeted Ads
▸ Lead Nurturing
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HOW CAN SOCIAL MEDIA INFLUENCE BRAND LOYALTY FOR REPEAT CUSTOMERS?
▸ Check-ins
▸ Engagement
▸ Messaging
▸ Review Follow-ups
▸ Reputation Management
▸ Retargeting
TECHNICALLY SPEAKING
SOME OF THE TYPICAL DAILY TASKS FOR A SOCIAL MEDIA MANAGER INCLUDES: ‣ CREATE CONTENT TO BE SHARED (BLOG
POSTS, VIDEOS, GRAPHICS AND OTHER MEDIA)
‣ CHECK INDUSTRY RELATED NEWS ‣ REPLY TO INCOMING SOCIAL MEDIA
POSTS ‣ RESEARCH NEW INFLUENCERS TO
CONNECT WITH ‣ PUBLISH NEW SOCIAL MEDIA POSTS ‣ SCHEDULE SOCIAL MEDIA POSTS FOR
THE WEEK/MONTH/IMPORTANT DATES ‣ REVIEW SOCIAL MEDIA ANALYTICS ‣ ENGAGE WITH FOLLOWERS ‣ FOLLOW UP WITH EMAILS, PHONE
CALLS AND SOCIAL MEDIA CONVERSATIONS
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WHAT’S THE BENEFIT OF A MANAGED SOCIAL MEDIA PRESENCE?
▸ Consistency
▸ Polished
▸ Edited
▸ Targeted
▸ Intentional
SEARCH ENGINE OPTIMIZATION
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WHERE DOES SEARCH ENGINE OPTIMIZATION TAKE PLACE?
▸ On your website
▸ Off your website
▸ Directory Listings
▸ Reviews
ONLINE TRAVEL AGENTS
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WHERE ARE YOUR POTENTIAL CUSTOMERS SHOPPING?
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HOW TO WIN ON THE OTAS?
▸ Complete hotel details on each OTA
▸ Images, images, images (and videos?)
▸ Reviews on the OTA
▸ Regular updates
HOW DO WE WIN?
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KEANE CADIENTE
(801) 335-6472 [email protected]
WESLEY TINGEY
(702) [email protected]
KURT WANKIER
(702) [email protected]
KENNY ELIASON
(702) 720-3234 [email protected]