[8/18/15 linkedin webinar] full-funnel marketing
TRANSCRIPT
STRATEGY | TACTICS | CONTENT & CREATIVE | DEVELOPMENT | TRAINING
Keeping Your Funnel Full
What is ‘Full Funnel Marketing?’+The Buyer Journey
- Introduction- Rapport Building- Trust Building- Pain Reveal- Solution Selling
The customer journey through activities
In Marketing Terms
Treat nurture like a cocktail party
First Touch Best Practices+Provide Hyper Value+Don’t ask for much+Reduce friction+Give, and get
Your reputation matters, establish it
Lead Nurturing+Prepare to give even more+Don’t be overbearing+Consider your channels+Everyone is unique
Keep your dating profile up to date
Measure the Impact+Engagement is King
Look for love
Personalization is Critical
STRATEGY | TACTICS | CONTENT & CREATIVE | DEVELOPMENT | TRAINING
Thank you!