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Business Priority Summary Entertainment Digital Transformation of Commerce and Sales How can SAP © solutions enable you to change the game? SAP and SAP Hybris solutions help entertainment companies sell more in a personalized manner through every channel. The solutions provide a single view of players, patrons, visitors and customer to deliver superior sales experiences across touch points. Take advantage of your insight to engage customers seamlessly through personalized interactions across mobile, social-media, retail, hospitality, game floor, event hall, park or call-center. What do SAP solutions help customers do? Master data management for commerce Consolidate data from multiple data domains onto a single platform for consistent content across channels. Omnichannel commerce Increase revenue and profitability by delivering a uniform experience across customer touch points. Ticketing Plan and execute customized events, scale to demand, maximize your ticket sales, and increase your revenue. Manage all your events in an instant using comprehensive ticket What are the benefits? SAP solutions help hospitality companies improve the customer service experience through: An agile, extensible, modular solution that grows with the business Best-in-class personalization features to take control of the shopping process More freedom to sell anywhere anytime with mobile apps, even when offline Expanded sales channels and increased ticket sales Deeper knowledge of the customer through back-office integration Key facts +56% Sales transactions With cross- and up-sell offers for the top 25% of sales organizations compared to average organizations* 15% Faster response times Where agents can access customer history and other information* Customers > München Ticket > Norwegian Cruise Lines Why SAP? SAP solutions connect processes for a variety of industry value chains by integrating horizontal lines of business with industry-specific solutions on premise, in the cloud, and through mobile devices. Learn more > Visit us online > Benchmark your performance > SAP Solution Explorer *SAP Performance Benchmarking Studio SAP | xxxxxenUS (15/mm) © 2016 SAP SE or SAP affiliate company. All rights reserved.

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Business Priority SummaryEntertainment

Digital Transformation of Commerce and Sales

How can SAP© solutions enable you to change the game?SAP and SAP Hybris solutions help entertainment companies sell more in a personalized manner through every channel. The solutions provide a single view of players, patrons, visitors and customer to deliver superior sales experiences across touch points. Take advantage of your insight to engage customers seamlessly through personalized interactions across mobile, social-media, retail, hospitality, game floor, event hall, park or call-center.

What do SAP solutions help customers do?Master data management for commerce

Consolidate data from multiple data domains onto a single platform for consistent content across channels.

Omnichannel commerce

Increase revenue and profitability by delivering a uniform experience across customer touch points.

Ticketing

Plan and execute customized events, scale to demand, maximize your ticket sales, and increase your revenue. Manage all your events in an instant using comprehensive ticket management functions. .What are the benefits?

SAP solutions help hospitality companies improve the customer service experience through: An agile, extensible, modular solution that grows with the business Best-in-class personalization features to take control of the shopping process More freedom to sell anywhere anytime with mobile apps, even when offline Expanded sales channels and increased ticket sales Deeper knowledge of the customer through back-office integration

Key facts

+56% Sales transactions

With cross- and up-sell offers for the top 25% of sales organizations compared to average organizations*

15% Faster response times

Where agents can access customer history and other information*

Customers> München Ticket> Norwegian Cruise Lines

Why SAP?SAP solutions connect processes for a variety of industry value chains by integrating horizontal lines of business with industry-specific solutions on premise, in the cloud, and through mobile devices.

Learn more> Visit us online> Benchmark your performance> SAP Solution Explorer

*SAP Performance Benchmarking Studio SAP | xxxxxenUS (15/mm) © 2016 SAP SE or SAP affiliate company. All rights reserved.