8565214-finall-pizzahuthra proj
TRANSCRIPT
-
8/8/2019 8565214-FINALl-PizzahutHRA PROJ
1/14
MARKETING STRATEGY OF
PIZZA HUT
Group
Members :
PRASHANT(28)
PUSHPENDRA(31)
-
8/8/2019 8565214-FINALl-PizzahutHRA PROJ
2/14
OBJECTIVE,METHODOLOGY TO KNOW ABOUT THE MARKETING
STRATEDY WHICH THEY FOLLOW TO
ATTRACT THE CONSUMERS. THE DATA IS COLLECTED FROM
PIZZA HUT SPROAD,SECUNDERABAD.
-
8/8/2019 8565214-FINALl-PizzahutHRA PROJ
3/14
Some Quick Facts Pizza Hut is one of the flagship brands
of Yum! Restaurant Int. which also hasKFC, Taco Bell, A&W and Long JohnSilvers under its umbrella.
It is the worlds largest pizza chain withover 12,500 restaurants across 91
countries. First Indian outlet opened in June 1996
in Bangalore.
In India, Pizza Hut has 139 restaurants
across 36 cities.
-
8/8/2019 8565214-FINALl-PizzahutHRA PROJ
4/14
Marketing Mix
Starters
Pizza
Pasta
Salads
Beverage Deserts
Products
-
8/8/2019 8565214-FINALl-PizzahutHRA PROJ
5/14
Pizza Hut has successfully used thehigh/low pricing strategy when settingthe retail price of its products.
Pan Pizzas start at just Rs 65, which isprobably among the lowest in the world.
Price
-
8/8/2019 8565214-FINALl-PizzahutHRA PROJ
6/14
Indian toppings and vegetarian pizzas
Flavours like Chicken Tikka, Spicy Korma
and the Tandoori. Worlds 1st 100 % vegetarian Pizza Hut --
Ahmedabad,Surat and Mumbais Chowpatty.
Special Jain menu sans root-based
ingredients.
Dressings on salads are completely egg-less.
First to deliver Pizza in OUTER SPACE.
Promotion
-
8/8/2019 8565214-FINALl-PizzahutHRA PROJ
7/14
Place
The ambience is vibrant and casual whichappeals to young people.
The seats, couches are comfortable to sit.
Nice music is being played in thebackground.
Last but not the least- THE BELL- Thepizza hut tradition to say thank you whenyou ring the bell.
-
8/8/2019 8565214-FINALl-PizzahutHRA PROJ
8/14
Customer Service
Best pizzas under one roof
Providing uncompromising product quality,
offering customers the highest value formoney and giving service that is warm,friendly and personal.
Unique dining experience.
Customer mania - the kind of service thatensures that every visit of the customer isa memorable one.
-
8/8/2019 8565214-FINALl-PizzahutHRA PROJ
9/14
Communication
Mix
Advertising
Pizza Hut spends approx Rs 10-12crore
Palat pizza commercial in Hinglish
Celebrity Javed Jaffari advertisement
Sales Promotion
Combo Meals Coupons
Contests
Arranged marriage commercial in
Indian settings
-
8/8/2019 8565214-FINALl-PizzahutHRA PROJ
10/14
Marketing Strategy
Pizza Huts marketing strategy is very
simple: we want to satisfy our customerby offering them the best.
C.H.A.M.P.S
(Cleanliness, Hospitality, Accuracy,
Maintenance, Product quality andSpeed)
3Fs ( Fun, Friendly and Familiar)
-
8/8/2019 8565214-FINALl-PizzahutHRA PROJ
11/14
Target
Markets
Target audience is basically anyone andeveryone who loves to eat pizzas.
Age group of 12 to 30.
Pizza has long been targeted to families,because of the convenience that ispresent when serving pizza to a group.
-
8/8/2019 8565214-FINALl-PizzahutHRA PROJ
12/14
COMPETITORCOMPARI
SION
Pizza Hut Dominos
Think Global act Local Think local act regional
First to introduce localized First to offer country
menu. wide Hunger helpline.
48%
20%
32%
Pizza Hut
Domino's
Others
-
8/8/2019 8565214-FINALl-PizzahutHRA PROJ
13/14
FUTURE
PLAN
S To move beyond big cities.
Tie up with local and popular brands.
To develop local supply chain.
To customize product offering.
-
8/8/2019 8565214-FINALl-PizzahutHRA PROJ
14/14