88.1 way fm bip info 09

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For partnership information, contact BJ O’Neal by phone at 561.881.1929 or by email at [email protected]

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Page 1: 88.1 Way Fm Bip Info 09

For partnership information, contact BJ O’Neal by phoneat 561.881.1929 or by email at [email protected]

Page 2: 88.1 Way Fm Bip Info 09

62.9% of WAY-FM’s audience is in the 25-54 age group - the target groupfor marketing because of their buying power! Plus, 66% of those between25-54 make more than $50k per year, while 41% make greater than$75k year!

The target audiencefor marketing!

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For partnership information, contact BJ O’Neal by phoneat 561.881.1929 or by email at [email protected]

AUDIENCE

Page 3: 88.1 Way Fm Bip Info 09

WAY-FM reaches over each week in SouthFlorida! (2008 average Arbitron ratings)

WAY-FM ranks as a in the 53-station West Palm/Boca market accordingto Arbitron data. Among those, WAY-FM ranks:

Women 25-44 Women 25-54 Persons 25-44

WAY-FM’s listeners are . They believe in our mission and support WAY-FMboth financially and by supporting the and that support WAY-FM.

WAY-FM listeners are looking for businesses they can . Hearing about YOU throughWAY-FM is like hearing about you from a friend, and they the messages theyhear on WAY-FM!

WAY-FM is cost - effective and gives you a high degree of frequency and visibility. Messagesare professionally produced and quickly placed without additional cost.

Radio allows you to establish an intimate with your target audience, producinglong-term results and creating awareness.

of WAY-FM households earn an income of or more!

of WAY-FM listeners own their own home!

4 of WAY-FM listeners have a college degree!

of WAY-FM listeners work full time!

For partnership information, contact BJ O’Neal by phoneat 561.881.1929 or by email at [email protected]

THE

Page 4: 88.1 Way Fm Bip Info 09

km

WAYF

26-00

26-30

27-00

27-30

-81-30 -81-00 -80-30 -80-00 -79-30 -79-00

Miami

Fort Lauderdale

Hialeah

Hollywood

Kendall

West Palm Beach

Pompano Beach

Boca Raton

Plantation

Carol City

Coral Gables

Deerfield Beach

Hallandale

Margate

Delray Beach

Fort Pierce

Westchester

Lake Worth

Riviera Beach

South Miami Height

Davie

Belle Glade

Vero Beach

Perrine

Opa-Locka

North Palm Beach

Immokalee

Jupiter

Lehigh Acres

Sebring

Palm Springs

Avon Park

Washington Park

Goulds

Lake Park

Jensen Beach

Pahokee

Key Biscayne

Gifford

Clewiston

Port Salerno

Okeechobee

Surfside

Lakewood Park

Indiantown

Frostproof

Harlem

Palm City

Hillsboro Beach

Cypress Quarters

Moore Haven

Haverhill

Rio

Fellsmere

Lake Placid

Gulf Stream

Ofort Pierce

JeromeOld GroveGrocery Place

CarnestownFakahatcheeTrailtown

Chokoloskee

ChathamThe Watson Place

Walter Hamilton PlLeon Hamilton Plac

Mart Law Seminole

Fortymile Bend

Tenmile Corner

South AllapattahRedland

LakeportFort Centre

Muce

GoodnoLa BelleTelegraph EstatesAlva Sears

Felda

Harker

Sunniland

Golden GateMiles City

Rock Island Wagon WheelBelle Meade Deep Lake

Port Mayaca Blowing Rocks

RoodCanal Point

Runyon

South BayPalm Springs

VaughnOkeelantaShawano

Chapel Hill

Yamato

Deem City

Coral HeightsAndytown

Jessie Willies

Wolfolk

West Frostproof

NeilsonBereah

Fort KissimmeeLemon Grove

LoridaCrewsvilleSweetwater BasingerCornwell

Hen Scratch

BrightonChildsArchboldHicoria

Venus Sarasota Colony

Wabasso BeachLokoseeYeehaw Junction

Royal Poinciana Pa

Osowaw Junction

Paradise ParkHiloloEagle Island

White CityRiver Park

Cana

MarcyBuckhead RidgeArundel Hobe Sound

State Borders City Borders Highways Water Features Lat/Lon Grid

For partnership information, contact BJ O’Neal by phoneat 561.881.1929 or by email at [email protected]

SOUTH FLORIDA

Page 5: 88.1 Way Fm Bip Info 09

Club WAY 70 spots per month, listing on WAY-FM.com with link and $1530.00description. Two weeks as the spotlight Impact Partner onFRONT page of WAY-FM.com.(Spots rotate equally 7a-7p Monday - Friday)

Platinum 60 spots per month, listing on WAY-FM.com with link and $1310.00description.(Spots rotate equally from 7a-8p Monday - Friday)

Gold 40 spots per month. Listing on WAY-FM.com with link $910.00and description.(Spots rotate equally from 6a - 8p Monday - Saturday)

Silver 30 spots per month. Listing on WAY-FM.com with link $704.00and description.(Spots rotate equally from 6a-10p Monday - Saturday)

Bronze 25 spots per month. Listing on WAY-FM.com with link. $602.00(Spots rotate equally from 6a-11p, Monday - Saturday)

Entry Level 20 spots per month. Listing on WAY-FM.com. $493.00(Spots rotate equally from 6a-11p, Monday-Sunday)

Weekends 24 spots per month. Listing on WAY-FM.com. $376.00Only (3 spots on Saturday & Sunday throughout the month)

*Weather/traffic Sponsorships starting $280 per month

*Enhanced Donor Acknowledgements per FCC guidelines and per stationschedule. Number of radio announcements is a minimum approximation.For regular monthly supporters, WAY-FM recommends a minimum sixmonth schedule. Month to month opportunities are also available.

For partnership information, contact BJ O’Neal by phoneat 561.881.1929 or by email at [email protected]

PARTNERSHIP

Page 6: 88.1 Way Fm Bip Info 09

Club WAY 70 spots per month, listing on WAY-FM.com with link and $1071.00description.(Spots rotate equally from 7a-8p, Monday-Saturday)

Platinum 60 spots per month, listing on WAY-FM.com with link and $917.00description.(Spots rotate equally from 7a-8p Monday - Saturday)

Gold 40 spots per month. Listing on WAY-FM.com $637.00(Spots rotate equally from 6a - 8p Monday - Saturday)

Silver 30 spots per month. Listing on WAY-FM.com $492.00(Spots rotate equally from 6a-11p, Monday-Sunday)

Bronze 25 spots per month. Listing on WAY-FM.com $421.00(Spots rotate equally from 6a-11p, Monday-Sunday)

Entry Level 20 spots per month. Listing on WAY-FM.com. $345.00(Spots rotate equally from 6a-11p, Monday-Sunday)

With :15 second spots, you can have two spots that rotate with each other,giving you the ability to get your entire message across! Ask for more details!

For partnership information, contact BJ O’Neal by phoneat 561.881.1929 or by email at [email protected]

PARTNERSHIP

*Enhanced Donor Acknowledgements per FCC guidelines and per stationschedule. Number of radio announcements is a minimum approximation.For regular monthly supporters, WAY-FM recommends a minimum sixmonth schedule. Month to month opportunities are also available.

Page 7: 88.1 Way Fm Bip Info 09

WAY-FM listeners tune into the latest traffic and weather updates each day!You have the opportunity to align your business with theses high level“tune-in” times!

4+ weeks $14 per mention ($280 per month)(You must purchase at least 1 mention per day, M-F for at least 1 month)

*Mentions are approx. 10 seconds or less...EX. “Weather is a service of Sparkle Cleaning Company”

The most cost effective way to market your business with WAY-FM isby sponsoring one of WAY-FM’s shows or programs. These opportunities giveyou the highest level of

Current shows available for sponsorship:

*TOTAL AXXESS with Wally each week night*Plugged in Movie Review*WAY-FM events & Concerts*Special promotions

**Please ask for sponsorship details on any of theseprograms**

For partnership information, contact BJ O’Neal by phoneat 561.881.1929 or by email at [email protected]

OTHER

Page 8: 88.1 Way Fm Bip Info 09

Lives are being touched every day because ofpeople and businesses just like

Join other area businesses and partner withWAY-FM to make a daily difference!

BECOME

For partnership information, contact BJ O’Neal by phoneat 561.881.1929 or by email at [email protected]