8.ethical issues in communication
TRANSCRIPT
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ETHICAL ISSUES IN COMMUNICATION
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Introduction
• Ethics can be defined as ‘science of character of a person expressed as right or wrong conduct of action.’
• Objective is to establish moral standards and behavioural norms.
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Business ethics
• It concentrates on the moral standards as they apply to business policies, institutions and behaviour
• It attempts to apply general moral principles to business activities in order to resolve or at least clarify , the moral issues which typically arise in business.
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Ethics and communication
• Ethical communication involves all the relevant information.
• It is true and accurate.• It avoids the language that manipulates,
discriminates or exaggerates.
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Some examples of unethical communication
Plagiarism Stealing someone else’s work and claiming it as your own.
Selective misquoting Deliberately omitting damaging or unflattering comments to paint a better (but untruthful picture ) of you or your company
Misrepresenting numbers Increasing or decreasing numbers , altering statistics or omitting numerical data.
Distorting visuals Making a product look bigger or changing the scale of graphs and charts to exaggerate or conceal the differences.
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Communicating ethically
• Conveying the point without offending the audience
• Maintain a relationship with the audience• Avoid withholding crucial information• Accuracy of information