9 Major Types of

Advertisements

Brand Advertising• is the most common type of advertising

which promotes the brand to its target market and aims to have a long term identity and image in the minds of the consumers.

Direct-Response Advertising

• a direct way of advertising to the target consumers through the use of mail, telephone, e-mail or text message.

Business-to-Business Advertising

• a type of advertising that focuses on a specific niche in the business industry (retailers, wholesalers, distributors etc.)

Retail or Local Advertising 

• done by local stores that endorse where the products or services are available.

Institutional Advertising 

• focused on establishing an image or identity of a company into the minds of the audience.

Public Service Advertising•  advertisements for bringing awareness to

the public for a good cause or to prevent bad situations from happening.

Political Advertising

•  a form of advertising that promotes politicians.

Interactive Advertising 

• advertisements on web pages or digital media.

Directory Advertising• shows a list of companies, products or

services together with their addresses and contact information. (Most popular example: Yellow Pages)

Sources:

• http://www.reybelen.com/advertising/9-major-types-of-advertising/

• Advertising: Principles and Practices (International Edition) by Wells, Burnett, Moriarty