UNIT 30:DIFFERENT TYPES OF TV

ADVERTISEMENTSBY AMANDA ROBINSON

REALISM

https://www.youtube.com/watch?v=aN7lt0CYwHg

A realism advertisement aims to present the viewer with a real life feel . Realism narratives are used to make the audience feel they are watching something believable and realistic.

https://www.youtube.com/watch?v=yimhB9k2uCY

The this girl can advert is a prime example of realism because all these girls and women are real and them all working out with their different looks is real because they are showing themselves and putting themselves on the spot to show the audience that they are real.

The Daz doorstep advert is real because they went out to see real people to show them how it really works right at their door which they know is real because they have experienced it first hand.

ANTI - REALISMAnti-realism narrative aims to present the viewer with a situation or concept that is clearly made up or unreal. These are also known as formalist narratives. Anti-realism narratives usually offer the viewer humour or escapism.

https://www.youtube.com/watch?v=XQuxsyZ_Ji4

This go compare advert is really fake because the aliens look like they are animations as well as the whole set up of the space scene.

ANIMATION

The term animation encompasses a wide of techniques from 2D images all the way to CGI. Animated images are often used in television advertising so that more fantastic or impossible scenes can be used.

https://www.youtube.com/watch?v=EM4cor8PK4I

DOCUMENTORTY STYLE

Documentary style adverts attempt to document reality, the documentary style can also be parodied and is sometimes referred to as ‘mockumentary’

https://www.youtube.com/watch?v=7F8Hf6QETNA

This is a prime example of a documentary advertisement because it starts from the beginning of a long story and progresses to tell the audience what happens and how the problem was over come with these abandoned dogs.

SERIESSome advertising campiness use a series of adverts to promote a single brand, product or service. Sometimes the adverts differ slightly in the content but it can also result in a progressive narrative over a long period of time and over a number of singular commercials.

https://www.youtube.com/watch?v=Ss0JsfLJXtI&list=PLR7_Zdg8xWpnw4sOof5_HzUJp5Y0l1S6T&index=9

The Wonga adverts are in a series because they all have a follow up with the same characters and link with each episode to move the story along.

STAND ALONE (ONE OFF AD)

Singular adverts which advertise a product or service and do not link with any existing advertisements for that brand, product or service.

https://www.youtube.com/watch?v=nCAnKmH7gYw

The think! Advert is one striking advertisement that does not have any link with another. It just projects the message and ends. It s only meant to strike the audience and make them think about their actions.

TALKING HEADSA talking head is a pundit who discusses a specific topic, directly addressing the viewer at home. This set up is used frequently in C4 countdown shows such as `100 best.

https://www.youtube.com/watch?v=JwrP2NG4ABs

The Sensodyne toothpaste stories are a prime example of talking heads because there is one person talking and giving positive feedback of the product that they have experienced personally.