9 secrets to fast and easy ebooks that sell
DESCRIPTION
Discover how to set your ebook up for sales success--as well as a quick and painless way to write your ebook content…even if you hate to write!TRANSCRIPT
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9 Secrets to Fast & Easy Ebooks that Sell
Tracy NeedhamCopywriter & Marketing Coach
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Ebooks Are Staying Alive!
March-08 March-090
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
$4,700,000
$10,000,000
Trade Ebook Sales Up 110%
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Why? Advantages for…
Customers Businesses--Amazon’s Kindle and other electronic readers --People driven to learn in a bad economy --Convenient & easy to reference
--Super easy & inexpensive to create--Easy to update & change--Easily turn one good ebook into many other items to give away or sell
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5 Benefits of Having an Ebook1. Establish Yourself as an Expert 2. Build Your List
▫ Through Your Own Site▫ Through Other’s Giveaways
3. Upsell to Bigger Ticket Items4. Increase the Value of Other Products &
Services 5. Boost Your Income
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Top 4 Reasons Why Ebooks Fail
1. Bad Topic2. Bad Title 3. Bad Content4. Bad Marketing
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Secret #1
People Don’t Buy Ebooks, They Buy SOLUTIONS
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Top 3 Reasons People Buy an Ebook
1. Make Money2. Save Money3. Save Time
(And since time is money, it all comes back to money, doesn’t it?!)
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Want Proof?Visit any major ebook marketplace or
statistics site & see what the top sellers are!
ClickBank.com CBTrends.com Paydotcom.com E-Junkie.com
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Secret #2
Choose a Problem Your Market is EAGER to Solve
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5 Questions for Choosing a HOT Topic
1. What do your clients most want to know?2. Is it a viable topic?3. Who’s the very best market for it?4. How can you make it more specific?5. How can you make it stand out from the
competition?
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Secret #2
It’s ALL in a Name
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Shakespeare Overlooked One Critical Fact…
A rose by any other name may smell as sweet...
But it definitely won’t sell as well—especially on Valentine’s Day!
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Naming Your Future Bestseller•Don’t get too clever, simple and straightforward
is best•Make it clear how the reader will benefit•Be specific—the more specific, the better•Use a shorter title and longer sub-title
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Secret #3
Don’t Write When You Can TALK
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Step 1. Outline•Map it out…
▫Introduce w/ a story or discussion of problem▫YOUR story▫Your process, step by step
•Then let it marinate for a day or two
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Step 2 -- Record
Typing Speaking0
2,0004,0006,0008,000
10,000
Words Per Hour
Most people speak twice as fast as they type!
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Step 2 -- RecordRecording your ebook also makes it sound morenatural and conversational
How to do…•Go solo or have a friend interview you•Use a free conference line •Create an mp3
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Step 3. TranscribeThree options for transcribing the audio…
•Find a transcriber (Elance, Craig’s List)•Send to an online transcription service•Do-it-yourself
Note: 1 Audio Hour = 2-3 Hours of Transcribing
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Step 4 -- EditOnce you have the transcribed draft, you justneed to…
•Delete the questions •Smooth the flow•Fix the typos•Polish the wording•Add in things you forgot!
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The 4-Step Talk It Out ProcessOutline
Record
Transcribe
Edit
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Secret #4
Always be thinking AHEAD
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Content Must Haves…Aside from your main content, it should alsohave…
•A next step offer•Your bio•Your photo•Your website address•All the legal stuff
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Secret #5
Simple is GOOD When It Comes to Design
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Formatting Tips• Include headers, subheads & bullets•Use 12 point font with good line spacing•Keep paragraphs 4-5 lines long•Create a Table of Contents•Make sure there’s page numbers!
Then print to PDF…
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Graphics Are Good When Relevant
•Photos are more professional than clipart•An ecover icon for your website and other
promotions•Actual cover on the PDF is a “nice
to have”
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Secret #6
It’s NOT About Price, It’s About VALUE
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Determine Value to YOU
•What’s your intention?•Where does it fall in
your funnel?Free/Low Cost
Medium
Top $
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Determine Value to THEM
•What’s the potential outcome for them?•How much can they make?
Don’t get hung up on what competitors are charging. They could have different goals or a different target audience than you.
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Secret #7
A Strong Selling System = More Money with Less Work
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Marketing Must-Haves1. Compelling sales page2. Thank you page 3. Autoresponder series 4. Way to sell online!
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Secret # 8
USE Your Ebook To Market Your Ebook
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Good News…One Ebook
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Can Create A Lot of Marketing Content!
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Ebook
Tele
JVsAffiliates
Social Media
Speak
So You Can Market Your Ebook Through…
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Summing it up…1. People Don’t Buy Ebooks, They Buy SOLUTIONS2. Choose a Problem Your Market is EAGER to Solve3. It’s ALL in a Name4. Don’t Write When You Can TALK5. Always Be Thinking AHEAD6. Simple is GOOD When It Comes to Design7. It’s NOT About Price, It’s About VALUE8. A Strong Selling SYSTEM = More Money with Less
Work9. USE Your Ebook to Market Your Ebook
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Want more?
Check out…
Cracking the Code on Ebook Success—Creating Quick & Easy Info Products that Sell
by visiting…
www.infoproductsuccesscode.com
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Or Contact Me…
Tracy NeedhamCopywriter & Marketing Coach
TracyNeedham
© 2009 Tracy Needham & Compelling Communications, LLC.