9 Step Guide to

A short guide to social media marketing.This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License.

Find out more:http://damiensaunders.com/foursquare

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“Social Media provides one of the most effective marketing channels today – for sales & service.”

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Remember this?

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Smart phone 2010

Portable media player with 5 mega pixel camera, touch screen, fast 3G+, internet, wifi and … voice and texts

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Smart phone 2013?No … this is a wrist phone watch from 2010

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93the percentage of 18 – 29 year old with a mobile

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39the percentage of people in a recent study who use location based services on their mobile

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73percentage of people surveyed who used a mobile app to checkin

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3.4Million users on Foursquare Sep 2010

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7.1million businesses & locations in Foursquare

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Why Foursquare?

• With over 3,400,000 users this mobile social network is getting interest around the world

• It’s game play provides engaging ways to interact with customers

• Foursquare is supported with native apps for Android, iPhone & Blackberry

• A quick search on Twitter will show you how popular Foursquare is

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Saturday Nights All Right

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Claim your stores on Foursquare

Click here to claim

Be creative and offer something to your followers and reward Mayors

Be fun. Do you want a badge for repeat visitors?

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Put up Posters or Stickers

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Add Tips & To Do’s

You can now put a ‘Add this to Foursquare’ button on your website which creates a To Do.

But you can also create To Do’s and Tips on other venues like hip destinations or must see places.

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Reward the Mayor

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Get more people in your store – Hold a Swarm Badge Party

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Track your checkins & trends

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1. Claim your business on Foursquare2. Add a prize or incentives for people to visit your shop3. Reward the Mayor4. Add Tips & To Do’s to your stores5. Put Stickers or Posters in Store6. Hold a Foursquare Swarm Badge Party7. Track Checkins & Trends8. Cross promote Foursquare using Twitter, Facebook &

your website9. Talk to me

Find out more:http://damiensaunders.com/foursquare

9 step guide to Foursquare

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How much time does this take?

• Don’t worry!

• You determine the time you want to spend on Social Media or LOLling around with your customers.

Find out more:http://damiensaunders.com

YOU CAN SPEND AS LITTLE AS

30 MINUTES EACH DAY

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Ol’ Skool• Print Ads• Magazines• Expos & Trade Shows• Tele-sales• Direct Mail• Radio• TV

Nu Skool• Social

Media• E-mail• CRM• How to

Videos• Banner Ads• Search

• SEO• Viral• Blog• Mobile

Trends in digital marketing

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GET IN TOUCH

Damien Saunders

www.whitetshirtdigital.com

M: +447919110638E: hello@damiensaunders.com

T: damiensaunders

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