9 things for healthcare marketing sucess
DESCRIPTION
9 Ways for Healthcare marketers to successfully increase patient volume.TRANSCRIPT
Excellence inHealthcare Marketing
Excellence inHealthcare Marketing
AdvertisingDOES NOT
work.
$ $$$$$$$
AdvertisingDOES NOT
work.
AdvertisingDOES NOT
work.BEST PRACTICESTO MAKE9
1Spend $ to make $.
1 07Spend $ to
make $.
. of gross revenue%
1 1Spend $ to
make $.
%07of gross revenue.
%
+
2 Chooseyour DRGs
wisely.
DOA’s
CASH COWS
CHRONICPATIENTS
SUPERSTARS
3 .Integrate
your efforts
Horizontal Value Maximizer
© THE HEAVYWEIGHTS
Vertical Volume Maximizer
© THE HEAVYWEIGHTS
HEALTHSYSTEM
4 TargetPRE-episode
patients.
BobBob
RoxanneRoxanne
5 Master the media mix
message andmovement.
media mix
message
movement
Take a free heart evaluationat ACallToChange.org
6 OPT-INmarketing
— IS NOT —
optional.
REMEMBER:
6
25,000
25,000
5000
25,0005000
1000
25,00050001000
500
25,00050001000
5007 Become the
PatientDistribution
Czar.
Early DetectionCall Center
Early Detection &Wellness Center
PCP CTScan
CardioAppointment
BY PHONE
FACE TO FACE
25,00050001000
5008Capitalizeon
Co-risks.
250 125
500
350orthopedicissues
BMIover 35
sleepdisorders
cardiovasculardisease
9 Followdownstream
revenue.
1Spend $ to make $.
2 Chooseyour DRGs
wisely.
3 .Integrate
your efforts
4 TargetPRE-episode
patients.
5 Master the media mix
message andmovement.
6 OPT-INmarketing
— IS NOT —
optional.
REMEMBER:
7 Become the
PatientDistribution
Czar.
8Capitalizeon
Co-risks.
9 Followdownstream
revenue.
AdvertisingDOES NOT
work.
AdvertisingDOES NOT
work.BEST PRACTICESTO MAKE9
$ $$$$$$$
Excellence inHealthcare Marketing
