?9#!)9,'(:'(!@,6#!&7!39#!a#b3!c#'#+,3:&'!a#d!),+!8#,*#+...deadline is...

Vol. 12, Issue 2 February 2012

ROUTE TO:____ Owner/GM____ Controller____ GSM____ Fixed Ops____ New Car Manager____ Used Car Manager

Be Among Colorado’s 50 Most Successful Dealerships Participating in the Innovative Dealer Summit

Whitney Medved, Medved Autoplex,

Enrolled in NADA Dealer Academy

The Changing Face of the Next Generation New Car Dealer

PLAN TO PARTICIPATE IN UPCOMING DEALER EVENTS

It was great to see so many of you at the Colorado-Utah Dealer Breakfast during the recently concluded NADA Convention in Las Vegas. It was our biggest dealer breakfast at NADA yet. This year’s NADA was also the best-attended in recent history for both dealers and manufacturers. 7KH�ZRUG�LV�RXW�WKDW�RXU�LQGXVWU\�LV�UHFRYHULQJ�VWURQJO\��7KDW�ZDV�UHÀHFWHG�ERWK�LQ�PDQXIDFWXUHU�PHHWLQJV�DQG�LQ�WKH�VZDUPV�RI�GHDOHUV�RQ�WKH�FRQYHQWLRQ�ÀRRU�ORRNLQJ�DW�WKH�ODWHVW�DQG�JUHDWHVW�products and services. There were also many interesting speakers and workshops to choose from.

The only real cloud in an otherwise sunny outlook at NADA was the ongoing issue of manu-facturer demands for expensive infrastructure improvements, and as you know, CADA has been a OHDGHU�LQ�¿JKWLQJ�WKDW�RYHUUHDFK�

The countdown is on for the Denver Auto Show and the weeklong series of events around the show, coming to the Colorado Convention Center on March 21-25. Our CADA staff and organiz-ers at the Paragon Group are hard at work putting together a 2012 show that should even top last year’s. This year’s chair is Herm Brocksmith of Kuni Honda.

The 2011 show broke records. Attendance was up 23 percent over 2010, a clear indicator that consumers were eager to see and buy new cars. It also set a Colorado Convention Center record for the largest ever consumer show, occupying a half-million square feet with more than 500 ve-hicles from 30-plus manufacturers on display.

7KH�RI¿FLDO�NLFN�RII�WR�WKH��VKRZ�ZDV�a sneak peek luncheon at CADA headquarters for the Rocky Mountain Auto Press (RMAP) at a luncheon Feb. 23. Other Denver Auto Show events for you to put on your calendar include:

�� 5th Annual Green Car Parade – Colorado Capitol Circle, Sunday, March 18.�� Green Car Convoy�±�'DWH�DQG�VSHFL¿F�ORFDWLRQV�RQ�WKH�ZD\�WKLV�ZHHN��2XU�SODQQHG�HYHQW�

list includes going from Montrose to Grand Junction, Glenwood Springs, Vail and Frisco; and we will hit Boulder, Longmont, Loveland, Fort Collins, and Greeley. We will also visit Colorado Springs and Pueblo.

�� Innovative Dealer Summit – Two days, March 21 and 22, jam-packed with informa-tion for you and your staff about the latest innovative technologies and digital strategies. Conveniently held at the Colorado Convention Center, beginning on the opening day of the Denver Auto Show. Bring your key people to this sales leadership event.

�� Charity Preview Party�±�%HQH¿WLQJ�WKH�&OHDU�WKH�$LU�)RXQGDWLRQ�DQG�'HQYHU�3RVW�&RP-munity Foundation. Begins at 4 p.m. March 21 with delicious food, drinks, lots of entertain-ment and our main event: a private preview of the show that opens to the public at 6 p.m. UMB Bank is out new title sponsor

�� Senior Night – Free admission to show-goers 65+ on Thursday, March 22.�� Industry Night – Free admission to members of the automotive community, beginning at 5

p.m. on Friday, March 23.Don’t miss the opportunity to show potential customers what your parts departments and cus-

tomization shops have to offer that will complement their new car purchase – or improve the car they already own. You can get more information about exhibiting in the Denver Auto Show acces-sories and customs area from Rich Casey at 781.237.5533 x107 or [email protected].

*RW�MREV"�2XU�¿UVW�HYHU�$XWRPRWLYH�&DUHHU�)DLU�ZLOO�EH�KHOG�WKURXJK�WKH�HQWLUH��'HQYHU�$XWR�6KRZ��3URVSHFWLYH�MRE�VHHNHUV�ZLOO�EH�DEOH�WR�¿OO�RXW�MRE�DSSOLFDWLRQV�DQG�RU�OHDYH�UHVXPHV�with automotive and automotive-related businesses and schools. Connect with organizer Deb-bie Taylor at 720.341.9504 or [email protected] if you’re dealership/group is interested in participating.

The excitement’s building for the 2012 Denver Auto Show! I hope to see you all at CADA’s Innovative Dealer Summit and Charity Preview Party and all the other events.

2 Colorado Automobile Dealers Association February 2012

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BE INFORMED & STAY INFORMED

WITH THE OPEN ROAD

ENEWSLETTER

To stay current with dealer news,

management alerts, upcoming seminar and event details, legislative status

reports, regulatory updates, industry news and trends, local dealer milestones, and other important items, make sure you are receiving the weekly Open Road

e-newsletter. We launched this

service because we understand the impor-tance you place on

timely information and communication.

To sign up for this FREE weekly

service, go to www.cada

openroad.org/ enewsletter

For more info, visit www.InnovativeDealerSummit.com

Sponsorship Opportunities

PERFORMANCE SPONSORSHIPS$5,000

Breakfast Honor Roll (co-sponsorship opportunity)or Lunch Honor Roll (co-sponsorship opportunity)

10 x 10 Exhibitor space Four complimentary registrations to the Innovative Dealer Summit* Logo placement on IDS Website and related materials Promotion in weekly industry e-newsletters On-site signage Networking time Podium recognition Four tickets to the Charity Preview Party at the Denver Auto Show

Logo placement on IDS Website & related materials Two complimentary registrations to the Innovative Dealer Summit* Podium recognition On-site signage Networking time Two tickets to the Charity Preview Party at the Denver Auto Show

STYLE-RIDE SPONSORSHIPS $1,500

SPORTSTER SPONSORSHIPS$3,000

PREMIER SPONSORSHIPS$10,000

Title Breakfast Sponsor (exclusive opportunity) or Title Lunch Sponsor (exclusive opportunity)

To become a sponsor of the Innovative Dealer Summit (IDS) or for more information on sponsorship opportunities,

please call Marsha Ferm at 303.888.9100or email [email protected]

or Tim Jackson at 303.831.1722 or email [email protected] or tweet #IDS12

Deadline is Monday, March 12, 2012

8am – 4pm (Registration begins at 7am)Wednesday, March 21, 2012 and

8am - 1:30pm Thursday, March 22, 2012Colorado Convention Center

700 14th StreetDenver, CO 80202

As an event sponsor, you will benefi t from our highly visible sponsorship opportunities while supporting the Innovative Dealer Summit.Sponsorship opportunities are as follows:

20 x 10 Exhibitor space Ten complimentary registrations to the Innovative Dealer Summit* Logo placement on IDS Website and related materials Promotion in weekly industry e-newsletters On-site signage Networking time Podium presentation** Ten tickets to the Charity Preview Party at the Denver Auto Show

10 x 10 Exhibitor space Six complimentary registrations to the Innovative Dealer Summit* Logo placement on IDS Website and related materials Promotion in weekly industry e-newsletters On-site signage Networking time Podium presentation** Six tickets to the Charity Preview Party at the Denver Auto Show

*non-transferrable **timed

PRESENTED BY:

Honorary Event ChairBert Williams-President UMB Colorado

Event ChairsHolly Kylberg-Clock Tower EventsJim Sullivan-The Sullivan GroupSteve Farber-Brownstein Hyatt Farber & Schreck

Mayor Michael B. Hancock

John Elway - John Elway Chevrolet, EVP Denver Broncos

Clear the Air Foundation ChairLee Payne-Planet Honda & Planet Hyundai

Denver Post Community Foundation Tracy Ulmer

Leadership CommitteeAuna Jornayvaz Monica Owens - Owens Public AffairsJayne Buck - Visit DenverNicole Beinert - Proxy PartnersRadhika Black - Larimer AssociatesPhil & Andrea GrayEllen Robinson - ERH AssociatesDan Brown - Spire FinancialAdam Daurio - SaddleUp! FoundationJoe Vostrejs - Larimer AssociatesSylvia Atencio Devany McNeil - Lodo District Inc.Terry Vitale - Colorado ExpressionsPatricia Barela Rivera - PBR SolutionsJames Mejia - Mejia & AssociatesThiery Kennel - Four Seasons DenverJohn Butler - Atlas AppsNancy Sagar - Neiman MarcusDutch Rebhun - Coldwell BankerGeoff McFarlane - Jet Companies Inc.Aaron Lepedis - Fascination Street GalleriesLeigh Sullivan - Leigh Sullivan EnterprisesQuinn Washington - Lifestyles CateringAndi Leahey - Kentwood City PropertiesJohn Tobey - John Tobey EventsScott Yenzer Jim Ryhe - Kentwood City PropertiesTom Lorz Nate Gill Chris Hudnall Diane Nagler - Diane Nagler Public RelationsStreeter McClure - DigitalSafesSteve RosdalMartha Kelce - Coldwell BankerEverett Martinez - Peck, Shaffer & Williams LLPKasia Iwaniczko MacLeod – 5280 Consulting Group Inc.

Event PartnersBruce Alexander - Vectra BankIvette Dominguez - Alpine Buick GMCMichael Dommermuth - McGloin Davenport Severson & Snow, PCDean Dowson - Empire Lakewood NissanBen Faricy - The Faricy BoysCraig Fisher - Fisher Honda KiaDon Hicks - Shortline AutoTodd Maul - John Elway Chrysler Jeep Dodge RamMary Pacifi co-Valley, Rickenbaugh Cadillac Volvo FiskerLisa Schomp - Ralph Schomp AutomotiveMike Shaw - Mike Show Automotive GroupDonald Siegel - Siegel OilGregg Stone - Kuni LexusJack TerHar - Sill TerHar MotorsBill Wilcoxson - Wilcoxson Buick Cadillac GMC

Who

What

When

Where

Why

RSVP

Fans of new innovative cars, Colorado auto dealers, policy-makers and the media

The Charity Preview Party is the exclusive, Premier Event of the Denver Auto Show, benefi ting the Clear the Air Foundation and The Denver Post Community Foundation 4pm – 8pm: Wednesday, March 21, 2012 – Charity Preview Party4pm - 6pm: Exclusive Preview of the Denver Auto Show 6pm: Ribbon Cutting, Offi cial Opening of the 2012 Denver Auto Show6pm - 8pm: Charity Preview Party at the Denver Auto Show

Denver Auto Show – Colorado Convention Center700 14th Street, Denver, Colorado 80202

Experience this exciting event with friends and peers while supporting the Clear the Air Foundation and The Denver Post Community Foundation Tickets can be purchased for $95 per person.Please purchase tickets at www.CharityPreviewParty.comDress is business or cocktail attire

www.DenverPostCommunity.com www.ClearTheAirFoundation.org

4pm - 8pmMarch 21, 2012

Colorado Convention Center


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AUTOMOTIVE CAREER FAIR

Current headlines read: �� Automakers Race to Keep Up With Sales

�� In 2011, Colorado Dealers Track 15.5 Percent Ahead of 2010

�� January New Car Registrations Up 20.2 Percent: National Tracks at 7.2 Pace

�� &RORUDGR�'HDOHUVKLSV�6HHN�4XDOLW\�6WDI¿QJ:LWK�WKH�VXUJLQJ�DXWR�VDOHV�WUHQG�KHUH�LQ�&RORUDGR��GHDOHUVKLSV�DUH�¿QGLQJ�WKHPVHOYHV�WRR�VKRUW�

on staff to meet consumer demands. CADA is responding by providing an automotive career fair that will be open every hour during the upcoming Denver Auto Show.

The Automotive Career Fair will afford your dealership/group access to solicit talented, quali-¿HG�DQG�VXSHU�FRPSHWHQW�VWDII�LQ�RUGHU�WR�¿OO�WKH�RSHQ�SRVLWLRQV�\RX�FXUUHQWO\�RIIHU��,Q�RUGHU�WR�PHHW�FRQVXPHU�GHPDQG��HOHYDWHG�IDFWRU\�H[SHFWDWLRQV��SUR¿WDELOLW\�SRWHQWLDO�DQG�PDUNHWSODFH�RSSRUWX-nity this is your best chance to actively position your dealership/group for the top available talent.

To participate in the Automotive Career Fair:

Do not miss this unique opportunity to meet with jobseekers looking for employment in the automotive industry.

Inside the 500,000 square feet Denver Auto Show 25 new car dealers

25 vendors35 suppliersand

tens of thousands of auto show attendees, many of whom are jobseekers on-site!

Reserve your booth today! Wednesday, March 21 through Sunday, March 25, 2012

Special weekday rates plus the third day FREE.

For more information, contact Debbie Taylor at 720.341.9504 or email: [email protected]

February 2012 Colorado Automobile Dealers Association 5

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For more info, visit www.InnovativeDealerSummit.com

Sponsorship Opportunities

PERFORMANCE SPONSORSHIPS$5,000

Breakfast Honor Roll (co-sponsorship opportunity)or Lunch Honor Roll (co-sponsorship opportunity)

10 x 10 Exhibitor space Four complimentary registrations to the Innovative Dealer Summit* Logo placement on IDS Website and related materials Promotion in weekly industry e-newsletters On-site signage Networking time Podium recognition Four tickets to the Charity Preview Party at the Denver Auto Show

Logo placement on IDS Website & related materials Two complimentary registrations to the Innovative Dealer Summit* Podium recognition On-site signage Networking time Two tickets to the Charity Preview Party at the Denver Auto Show

STYLE-RIDE SPONSORSHIPS $1,500

SPORTSTER SPONSORSHIPS$3,000

PREMIER SPONSORSHIPS$10,000

Title Breakfast Sponsor (exclusive opportunity) or Title Lunch Sponsor (exclusive opportunity)

To become a sponsor of the Innovative Dealer Summit (IDS) or for more information on sponsorship opportunities,

please call Marsha Ferm at 303.888.9100or email [email protected]

or Tim Jackson at 303.831.1722 or email [email protected] or tweet #IDS12

Deadline is Monday, March 12, 2012

8am – 4pm (Registration begins at 7am)Wednesday, March 21, 2012 and

8am - 1:30pm Thursday, March 22, 2012Colorado Convention Center

700 14th StreetDenver, CO 80202

As an event sponsor, you will benefi t from our highly visible sponsorship opportunities while supporting the Innovative Dealer Summit.Sponsorship opportunities are as follows:

20 x 10 Exhibitor space Ten complimentary registrations to the Innovative Dealer Summit* Logo placement on IDS Website and related materials Promotion in weekly industry e-newsletters On-site signage Networking time Podium presentation** Ten tickets to the Charity Preview Party at the Denver Auto Show

10 x 10 Exhibitor space Six complimentary registrations to the Innovative Dealer Summit* Logo placement on IDS Website and related materials Promotion in weekly industry e-newsletters On-site signage Networking time Podium presentation** Six tickets to the Charity Preview Party at the Denver Auto Show

*non-transferrable **timed

PRESENTED BY:

7KH�,QQRYDWLYH�'HDOHU�6XPPLW��WKH�GH¿QLWLYH�PDQDJHPHQW�HGXFDWLRQ�IRUXP�IRU�GHDOHU�SULQFLSDOV�DQG�VHQLRU�GHDOHU�PDQDJHUV��DG-GUHVVHV�WKH�PRVW�SUHVVLQJ�VDOHV��SUR¿WDELOLW\��WHFKQRORJ\��EHVW�SUDFWLFHV��VRFLDO�PHGLD�DQG�RWKHU�HPHUJLQJ�LVVXHV�LQ�GHDOHUVKLS�RSHUD-tions - will take place on Wednesday, March 21, followed by the Denver Auto Show Charity Preview Party from 4pm to 8pm and Thursday, March 22.

The Innovative Dealer Summit is popular among dealer and industry meetings in that all participant and break-out sessions are conducted during 1-1/2 days and overlays the annual Denver Auto Show.

Dealer principals, senior managers, general sales managers, sales leaders, controllers, Internet managers, business development PDQDJHUV��),�GLUHFWRUV��¿[HG�RS�GLUHFWRUV�DQG�RWKHU�NH\�GHDOHUVKLS�SHUVRQQHO�ZLOO�EH�LQ�DWWHQGDQFH�DW�WKH�,QQRYDWLYH�'HDOHU�6XPPLW��$GGLWLRQDOO\��PDQ\�FXWWLQJ�HGJH�LQGXVWU\�SURIHVVLRQDOV�ZKR�FRQVXOW�ZLWK�DQG�SURYLGH�VHUYLFHV�IRU�GHDOHUV�SODQ�WR�DWWHQG��)RUW\�¿YH�percent (45%) of IDS attendees are in the top three decision-making dealership positions.

'HDOHU�PDQDJHUV�DUH�SUHVVHG�WR�¿QG�QHZ�ZD\V�WR�DWWUDFW�DQG�NHHS�FXVWRPHUV��EXLOG�VROLG�DQG�JURZLQJ�OHDGV��DQG�OHDUQ�ZKLFK�WHFK-QRORJLHV�DUH�PRVW�FRVW�HIIHFWLYH�DQG�UHVXOWV�RULHQWHG��:LWK�WKH�RQJRLQJ�FKDOOHQJHV�GHDOHUV�IDFH�WR�VXFFHVVIXOO\�DQG�SUR¿WDEO\�RSHUDWH�their dealerships they cannot afford to miss the timely, affordable, problem-solving and idea-generating Innovative Dealer Summit ’12.

RegistrationCost is $395 per attendee

Included in your registration is your $95 ticket to the Charity

Preview Party, the Premier Event of the Denver Auto Show,

benefi ting the Clear the Air Foundation and the Denver Post

Community Foundation.

www.ClearTheAirFoundation.org

www.DenverPostCommunity.com

Registration options:

1. Register online at www.InnovativeDealerSummit.com

2. Fill out the form below and fax it to 303.831.9100

3. Call or email Lauren Stadler at 303.457.5123 or

[email protected]

Your Name_________________________________________________

Dealership Name____________________________________________

Title _______________________________________________________

Phone _____________________________________________________

eMail ______________________________________________________

Credit Card # _______________________________________________

Exp. __________________ (mm/yy)

Name on Card ______________________________________________

Billing Address ______________________________________________

City, State & ZIP _____________________________________________

Signature __________________________________________________

Plan to stay Guest rooms are available at

The Embassy Suites Denver – Downtown Convention Center 1420 Stout

Street, Denver, CO 80202

Please call 800.HILTONS or 303.592.1000 to make your reservation. The

room rate is $165 + tax and incidentals per night. Please make sure to men-

tion the Innovative Dealer Summit to get the discounted rate.

The deadline for room reservations is March 9, 2012.

Questions? Please call Marsha Ferm 303.457-5115

For more info: www.InnovativeDealerSummit.com

TOPICS AND PRESENTERSWednesday Luncheon Keynote John Paton - Digital First Media/MediaNews Group

Auto Shopper Data – Know More About Your Shoppers Than Ever BeforeJason Ezell - Dataium

A Dealer/GM’s Guide to Creating and Managing a Remarkably Successful Internet OperationDavid Kain - Kain Automotive

Put Your Marketing Budget on a Polygraph TestBrian Pasch - PCG Digital Marketing

Provisioning: The New Science of Used Vehicle Management and MerchandisingDale Pollak - vAuto

How Search Has Radically Changed the Way Consumers Shop for Cars v.2.0Duncan Scarry - Moore and Scarry

11 Powerful Ways to Increase Traffi c and Conversion on Your WebsiteTodd Smith - ActivEngage, LLC

Use the Power of your Data and Current Tools to Sell More CarsSean Stapleton - VinSolutions

Mobile Apps: Creating Long-Term Relationship Channels with Your CustomerBen Anderson - Cinemotionstudios.com

Mind-Blowing Internet Marketing Stats and the Marketing Plan You Can’t Afford Not to UseBill Berry - Auto Revo

Your Website Tells You Buyer Behaviors. Are You Listening?Kendall Billman - VinSolutions

ZMOT “Why a ZMOT is BS” How Shoppers Really Behave OnlineLarry Bruce - MicrositesByU

Social Hiring, Using Social Media to Hire Top TalentKathryn Carlson - KPA, LLC

Seven Strategies that will Double Your Fixed Ops Profi ts in 2012Jeff Clark - DealerOn, Inc.

Update on State Compliance IssuesMichael Dommermuth, Tammi McCoy - McGloin, Davenport, Severson and Snow, PC

Top Labor and Employment Issues Confronting DealershipsTodd Fredrickson - Fisher & Phillips

The Holistic Approach to Modern Automotive SalesDennis Galbraith - DrivingSales

Content IS King: Ten Ways to Get People TalkingRob Hagen - Next Generation Dealer Services

The Changing Regulatory and Enforcement Environment for Dealers in 2012Randy Henrick - DealerTrack, Inc.

Introducing Digital Natives – Why & How Do They BuyVolker (VJ) Jaeckel - ADP / Cobalt

Consumer Perception is YOUR Reality: Actionable Tips for Using Your Online Presence to Overcome Negative Perceptions About Dealership Service DepartmentsKristen Judd - 3 Birds Marketing

Loyalty Programs in a Digital World: Why You Need One and How to Build One Paul Long - Remember Group

Wake Up! Social IS Business (The Real Picture and Real Practices)Gary May - Interactive Marketing and Consulting Services

People, Passion, Principle, Process & Paying Attention – One Dealer’s Road Map in Becoming One of the Top GM Internet Dealers in the CountryMark McGurren - PCG Digital Marketing

Taking the Zero Moment of Truth (ZMOT) to the Showroom Moment of TruthDavid Metter - HookLogic

Free Ways to Find Your Current Customers on Social MediaDan Moore - Smart Web Concepts

Connect with TransparencyTori Morandi - AutoTrader.com

How to Implement Change in Your DealershipGlenn Pasch - PCG Digital Marketing

Leveraging Your Existing Data: Effective MarketingMatthew Redden - DealerSocket

Why a Blogger is Your Smart Hire for 2012Christine Rochelle - PCG Digital Marketing

Seven Ways Dealers Can Help Their Search Rankings in Ten Minutes or LessJ.D. Rucker - TK Carsites

Secrets of 4 Million Live Chat ConversationsEric Schlesinger - ActivEngage, LLC

Innovative Profi t Strategies for Fixed OperationsDon Siegel - Siegel Oil Company

Dealer Compliance & Internet MarketingBill Walters - Hizer Paul Grueskin LLP

The Engine of AdvertisingKirk Woolridge - Miller Ad Agency

,'6�[��6SHDNHU%URFK�LQGG�� 30

TITLE PROCESSING: SIGNATURE/DATING ISSUE ON SECURE POA FORM, DR 2174— SPECIAL PROCESS ALLOWED FOR EXISTING PAPERWORK

A Nov. 22, 2011 Open Road article, Signature/Dating Issue On Secure

POA Form, provided an alert regarding new scrutiny being applied by county and state title processing departments on the timing/dating of this form. At that time, notice was provided that “The state has not yet issued guidance or exceptions for paperwork already in progress. We will provide an update when further information is provided.” Requests were made for some grace period or exception process given that many dealerships had been doing this incorrectly, and neither counties nor the state had ever rejected based on this GDWH�¿HOG�

In January, CADA began receiving complaints of rejections in a few coun-ties for paperwork utilizing POAs that been signed right around the time of the original state notice, with no allowance for DMS system programming changes or that many of those trade-ins simply may not be sold until much later. The state Titles and Registration indicated a willingness to review various options, but wanted some indication of the scope of the volume of affected paperwork. CADA sent an urgent alert to the CADA Title Processing Distribution email list.* 7KDQNV�WR�WKH�PDQ\�UHVSRQVHV��ZH�ZHUH�DEOH�WR�SURYLGH�VXJJHVWLRQV�IRU�DOWHUQDWLYHV��VKRZ�WKDW�WKHUH�ZDV�OLNHO\�D�VLJQL¿FDQW�YROXPH�RI�paperwork affected, and that tracking down these customers to obtain new POAs would be extremely burdensome to dealerships—and to counties that would need to reject and re-process this paperwork. The state Titles and Registration department did decide to make allowance for these incorrectly dated forms—a strike-out of the date and a statement-of-fact will be allowed for these.

All dealerships need to ensure that the bottom signature of the person exercising the power of attorney is not completed or dated until the title is in-hand. For example, if there is a lien pay-off the date of execution cannot be the trade-in date—alerting county and state personnel that the form has been improperly dated.

The communications below are avaibable at www.cadaopenroad.org, Feb. 14, 2012 issue:�� CADA Dealer Alert, Secure Power of Attorney (POA) Form DR 2174, Signature/Dating Issue—Update on Existing

Paperwork: Exception will be allowed (Feb. 3, 2012, Faxed to all dealerships and emailed to the Title Processing Distribution list)

�� State Bulletin, Follow-Up BL11-14 DR2174 Power of Attorney for a Motor Vehicle (Secure POA) - Lien Release

and Duplicate Titles (Feb. 1, 2012)

*NOTE: To ensure your key title processing staff receives urgent title processing communications, send a message to [email protected] with “Add to CADA Title Processing distribution list” in the subject line.


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FET GUIDE NOW AVAILABLE IN RESOURCE TOOLBOX

The long-awaited Driven Management Guide, “A Dealer Guide to Federal Excise Tax Compliance,” completely new, expanded, and up-to-the minute, has been posted to NADA University’s Resource Toolbox. This guide addresses common FET issues, and enables truck dealers to apply the tax correctly or to make reasonable assess-ments in instances where the rules are unclear. It has been written for NADA by FET experts Mark H. Sidman, J.D. and Rose-Michele Nardi, J.D. of Weiner Brodsky Sid-man Kider PC. NADA U is providing the guide as a fully downloadable publication, including an interactive Form 720—and offering it in individual chapters with tests so that it is a completely trackable educational resource for those ATD members who want to be able to train employees on the intricacies of the FET rules. The guide, located in Resource Toolbox, Driven, Legal/Regulatory, is free of charge to members.

NADA REMINDS DEALERS TO PROTECT THEIR DATA

Regulatory Affairs has prepared and dis-seminated to NADA members a Dealer Alert entitled “Are You In Control of Your Data?” This alert, which follows a similar 2005 alert that NADA issued, reminds dealers of the critical importance of knowing who can access data in their DMS, how that data is used, and what federal and state restrictions may apply to such usage. The alert also ex-plains the availability of extensive educa-tional resources on this and other regulatory compliance topics at: www.nadauniversity.com and www.nada.org/regulatoryaffairs.

DUE TO NADA EFFORTS, CONGRESS HALTS

INCONSISTENT RULE ON SERVICE ADVISOR EXEMPT

OVERTIME STATUS

In April 2011, the U.S. Department of Labor – without any advance warning – issued a notice indicating that it intended to reverse its position on the overtime-exempt status of service advisors. Doing so would have over-turned three decades of regulatory interpreta-tion and a consistent line of federal and ap-pellate court rulings that service advisors are exempt from overtime. It would have forced dealers to make disruptive compensation and VWDI¿QJ�FKDQJHV�DQG�ZRXOG�XQQHFHVVDULO\�complicate regulatory compliance. NADA argued that these changes would expose dealerships to unnecessary litigation and were QRW�SURSHUO\�MXVWL¿HG��$IWHU�SXUVXLQJ�UHJXOD-tory remedies, NADA sought assistance from &RQJUHVV��7KH�UHFHQWO\�VLJQHG�¿VFDO�\HDU�2012 Omnibus Appropriations Act preserves the exempt status of service advisors for one year, until Sept. 30, 2012. With the appro-priations bill now on the books, Congress has sent a clear message that the exemption should not be altered in the future. For more information contact Doug Greenhaus of NADA Regulatory Affairs at 703.821.7040.


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LABOR DEPARTMENT: UNEMPLOYMENT INSURANCE UPDATES?khf�NB�JnZkm^ker�G^pl%�-ma�JnZkm^k�+)**

The Colorado Department of Labor and Employment, Unemployment Insur-ance (UI) Program provided some key reminders and updates to employers in their latest newsletter. Typically, these changes are provided directly to employ-ers in account statements and other communications. However, some highlights to bring to your attention are noted below:

�� Due Dates: Change from Postmarked to Date Received. A change in regulation means that in order for reports and payments to be timely, 7KH\�PXVW�EH�5(&(,9('�DW�WKH�8,�RI¿FH�RQ�WKH�GDWH�GXH $�SRVWPDUN�E\�WKDW�GDWH�LV�QR�ORQJHU�VXI¿FLHQW��

�� 2012 Rates: The base rate for most employers remains the same. 2012 rates were provided on Unemployment Insurance Rate Notice forms PDLOHG�LQ�1RYHPEHU��%HJLQ�XVLQJ�WKH��DVVLJQHG�UDWH�ZLWK�WKH�¿UVW�quarter 2012 reports due on April 30, 2012. Rates were mailed to each DFFRXQW��LI�\RX�GLG�QRW�UHFHLYH�WKLV�QRWLFH��FRQWDFW�WKH�8,�RI¿FH�GLUHFWO\�±�WKH\�ZLOO�QHHG�WR�SURYLGH�WR�\RX�GLUHFWO\�DV�VSHFL¿F�UDWHV�YDU\�E\�DFFRXQW��303.318.9100 (Denver-metro area) or 1.800.480.8299 (outside Denver-metro area).

�� Independent Contractors��7KH�¿UVW�LWHP�KLJKOLJKWHG�FRYHUV�RQJRLQJ�IRFXV�RQ�PLVFODVVL¿FDWLRQ�RI�HPSOR\HHV�DV�LQGHSHQGHQW�FRQWUDFWRUV��0LV-classifying employees as contractors can result in UI back-premiums plus interest. Employers can also seek advisory opinions if unsure—existing law requires the UI program to provide an opinion when one is requested.

Ź�Visit the Open Road archives at www.cadaopenroad.org for the following

articles on this topic:

13-Dec-11: Press Release: US Labor Dept., Colorado Dept. of /DERU�DQG�(PSOR\PHQW�3DUWQHU�RQ�0LVFODVVL¿FDWLRQ� of Employees as Independent Contractors

25-Oct-11: Employee vs. Independent Contractor? NADA 60-Second Email, 10/21/2011

12-Oct-10: Employee or Independent Contractor? Guest Article By Michael Charapp

13-Apr-10: Independent Contractors: Be Careful of Employee 0LVFODVVL¿FDWLRQ��*XHVW�DUWLFOH��+RZ�WR�'HWHUPLQH� Whether a Worker is an Employee or an Independent Contractor, By Michelle R. Magruder, Esq. of Nemechek & Magruder, LLC


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68

135

200

GOAL = 244

Participating Dealers

35

2012 Vehicle Pledges

GOAL=1000

500

250

750

100

= 376www.ClearTheAirFoundation.org

= 131

CLEAR THE AIR FOUNDATION PARTICIPATION INCREASES

Founded by Colorado Automobile Dealers Association and its members in 2007, Clear the Air Foundation strives to effectively lessen the amount of pollution emitted by old or not properly maintained vehicles on Colorado’s roads.

Incorporated under the laws of the State of Colorado, the Clear the Air Foundation is a corporation for charitable SXUSRVHV��F��DQG�QRW�IRU�¿QDQFLDO�SUR¿W��7KH�&OHDU�WKH�Air Foundation supports charities that are dedicated to help-ing Colorado’s citizens who suffer from environment-related health issues such as asthma and breathing disorders.

We seek to remove old, or otherwise poorly maintained, vehicles—high hydrocarbon emitters—from the road to reduce the amount of emissions released into the atmo-sphere. After a car has been donated to the Foundation, we KDYH�RQH�RI�RXU�YHKLFOH�WUDQVSRUWHU�DI¿OLDWHV�FRPH�WR�SLFN�the vehicle up (at no charge) from the donor. It is then taken to an auto recycling company, where it is processed for all reusable or recyclable parts, the engine, shell and frame are then crushed, so they can never pollute again. The crushed metal is then shredded and recycled for new uses.

To date, 131 dealers have participated in the program, donating 363 vehicles. If you would like to participate in the Clear the Air Foundation, pelase contact Jill Unfried at 303.880.5139 or [email protected].

Planet Honda/Hyundai - 29Medved Autoplex - 8Ralph Schomp Honda - 5Dellenbach Motors - 4Emich VW - 4The Faricy Boys - 4Hajek Chevrolet - 4John Elway Chevrolet - 4Longmont Ford - 4Pro Chrysler Jeep Dodge Ram - 4Weld County Garage - 4Dale Spradley Motors - 3Kuni Honda - 3Lakewood Fordland - 3Markley Motors - 3

Phil Long Ford Denver - 3Sill-Terhar - 3Tynan’s Fort Collins - 3Berthod Motors - 2John Elway CJDR - 2LHM Toyota Colorado Springs - 2Mazda of Lakewood - 2McCaddon Calillac Buick GMC - 2Shortline Auto - 2Spradley Barr Ft Collins - 2Suss Buick GMC - 2Tynan’s Havana - 2Valley Chrysler Dodge Ram - 2Boulder Toyota - 1Brandon Dodge - 1Dave Solon Nissan - 1

Davidson-Gebhardt Chevrolet - 1Ed Carroll Motors - 1Ehrlich Nissan VW - 1Emich Chevrolet - 1Fisher Auto - 1Freeway Ford - 1Gebhardt VW - 1Glenwood Springs Ford - 1Honda of Greeley - 1Len Lyall Chevrolet - 1McDonald Hyundai - 1Mile High Honda - 1Mountain States Toyota - 1Pueblo Toyota - 1South Colorado Springs Nissan - 1

The following dealers donated to the Clear the Air Foundation in 2011


xxxxxxx


MBF>�Zg]�:eer�?bgZg\bZe�Ahghk�=^go^k�=^Ze^k

Congratulations to our own Mike Shaw, who was named the 2012 national TIME Dealer of the Year earlier this month at the

NADA convention in Las Ve-gas.Shaw received this highest honor out of a select group of dealers from across the country.

The announcement of this year’s national Dealer of the <HDU�DQG�¿QDOLVWV�ZDV�PDGH�by Kim Kelleher, worldwide publisher of TIME, and Tim Russi, executive vice president of North American Operations – Auto at Ally Financial, at the formal opening of the conven-

tion which was expected to draw more than 20,000 individuals involved in the automobile industry.

“Auto dealers have a tremendous impact on the vitality and strength of communities across the U.S.,” said Russi. “Ally is proud to support these extraordinary dealers who are truly mak-ing their communities better places to live and work.”

As part of its support for the program, Ally will make charitable contributions to local community causes on behalf of all 50 nominated dealers across the United States. In addition, the 2012 national TIME Dealer of the Year winner will receive D��FRQWULEXWLRQ�IRU�D��F��QRQSUR¿W�RUJDQL]DWLRQ�of his or her choice. To celebrate the valuable contributions of dealers across the U.S., Ally has also launched a digital hub (allybizhero.com) featuring engaging content celebrating auto dealers and their philanthropic achievements.

The TIME Dealer of the Year award is one of the automo-bile industry’s most prestigious and highly coveted honors. Recipients are among the nation’s most successful auto dealers who must also demonstrate a long-standing commitment to community service. Shaw, 65, was chosen to represent the Colorado Automobile Dealers Association in the national com-petition – one of only 50 auto dealers, from 17,000 nationwide, nominated for the 43rd annual award.

The award is sponsored by TIME Magazine in association with Ally, and in cooperation with NADA. A panel of faculty members from the Ross School of Business at the University RI�0LFKLJDQ�VHOHFWV�RQH�¿QDOLVW�IURP�HDFK�RI�WKH�IRXU�1$'$�regions and one national Dealer of the Year.

³0\�PDQWUD�LQ�EXVLQHVV�LV�WKDW�TXDOLW\�FRPHV�¿UVW��FXVWRP-ers are always the focus and integrity is never compromised,” nominee Shaw says.

After managing and owning a string of dealerships, he launched the “Mike Shaw” branded stores in 1994 with Mike Shaw Chevrolet Saab in Denver. Today, he has six other dealer-ships in Colorado, Louisiana and Texas. His two sons also work for the business.

“My actions and ethics as a dealer have helped me become one of the largest minority-owned car dealers in the nation,” Shaw explains.

In the area of community service, Shaw incorporates his business expertise to advance his philanthropic causes.

“Family, ethical behavior and education are values that have guided me to success,” he says. “I am in the business of selling, and I bring those same skills to the community organizations I serve.” In fact, he helped the Boy Scouts turn their popcorn fundraiser from a $200,000 program into a $3 million bonanza. “I set it up as if it was one of my dealerships and the Scouts were salesmen,” Shaw says.

For the past 17 years, he’s been involved with numerous projects and organizations, including Boys & Girls Clubs of America, Urban League of Denver, Make-A-Wish Foundation, Colorado Aids Walk, Food Bank of the Rockies, American Can-cer Society (golf classic), Crime Stoppers, Executive Women International and Seniors Inc., to name a few. His efforts have garnered numerous awards, but the one that means the most is the Scouting…Vale La Pena! award, a national Boy Scout award given for service to Hispanic-American/Latino youth.

³,�DP�KRQRUHG�DQG�KXPEOHG�DV�WKH�¿UVW�UHFLSLHQW�´�6KDZ�says. “Since from an early age the Boy Scouts were instrumen-tal in molding me and instilling my ethical and core values, it is such an honor to be recognized for giving back and impacting the lives of our future leaders in this way.”

He has also been an advisor and on the boards of the Na-tional Western Stock Show, St. Joseph Hospital Foundation, Denver Zoological Foundation, Texas State Aquarium, Kempe Foundation and many others, as well as spearheading numerous fundraising events.

Shaw says, “I am a person who deeply cares about kids and their education, especially kids who come from low-income backgrounds. I am convinced the key to success is education, and thus, my com-mitment to kids and education is a driving force. I also believe that what you give, you get back tenfold.”

MIKE SHAW WINS NATIONAL RECOGNITION FOR COMMUNITY SERVICE AND INDUSTRY ACCOMPLISHMENTS DURING NADA CONVENTION

�

��

FOR IMMEDIATE RELEASE Contact: TIME PR Hotline (212) 522-4800

Tim Jackson Colorado Automobile Dealers Association

(303) 282-1448 �

TIME AND ALLY FINANCIAL HONOR DENVER DEALER �

Mike Shaw Wins National Recognition for Community Service and Industry Accomplishments at NADA Convention

(Las Vegas, NV, February 4, 2012) –Mike Shaw, dealer principal of Mike Shaw Chevrolet Saab in Denver, Colorado, was named the 2012 national TIME Dealer of the Year today.

Shaw received this highest honor out of a select group of dealers from across the country recognized at the 95th annual National Automobile Dealers Association (NADA) Convention & Exposition in Las Vegas on Saturday. The announcement of this year’s national Dealer of the Year and finalists was made by Kim Kelleher, worldwide publisher of TIME, and Tim Russi, executive vice president of North American Operations – Auto at Ally Financial, at the formal opening of the convention which was expected to draw more than 20,000 individuals involved in the automobile industry.

“Auto dealers have a tremendous impact on the vitality and strength of communities across the U.S.,” said Russi. “Ally is proud to support these extraordinary dealers who are truly making their communities better places to live and work.” As part of its support for the program, Ally will make charitable contributions to local community causes on behalf of all 50 nominated dealers across the United States. In addition, the 2012 national TIME Dealer of the Year winner will receive a $10,000 contribution for a 501(c)(3) nonprofit organization of his or her choice. To celebrate the valuable contributions of dealers across the U.S., Ally has also launched a digital hub (allybizhero.com) featuring engaging content celebrating auto dealers and their philanthropic achievements. The TIME Dealer of the Year award is one of the automobile industry’s most prestigious and highly coveted honors. Recipients are among the nation’s most successful auto dealers who must also demonstrate a long-standing commitment to community service. Shaw, 65, was chosen to represent the Colorado Automobile Dealers Association in the national competition – one of only 50 auto dealers, from 17,000 nationwide, nominated for the 43rd annual award. The award is sponsored by TIME Magazine in association with Ally, and in cooperation with NADA. A panel of faculty members from the Ross School of Business at the University of Michigan selects one finalist from each of the four NADA regions and one national Dealer of the Year.

-- more --


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On the next page is a survey that will be used to compile the Colorado Auto Dealers Economic Impact Report. This report is de-signed to give government and the media insight into the importance of the retail automobile industry in Colorado’s economy.

In an industry not dominated by one or two major corporations, it is easy for some to lose sight of our collective provision of jobs, tax revenue, and civic support. As such, we prepare this report periodically so dealer members may share this valuable information with customers, neighbors, legislators and local media.

We have designed this survey to be as brief and succinct as possible yet collect all the necessary information for a fully informative report. If you operate more than one dealership, please complete and submit one survey for each location.

7R�SURWHFW�\RXU�SULYDF\��ZH�KDYH�FRQWUDFWHG�ZLWK�DQ�RXWVLGH�FRQVXOWLQJ�¿UP�WR�FROOHFW�DQG�DQDO\]H�WKLV�GDWD��3OHDVH�PDLO�RU�ID[�\RXU�completed survey to:

Auto Outlook, Inc.5 Great Valley Parkway, Suite 234Malvern, PA 19355610.640.2907 (FAX)

Please return the survey by March 2, 2012. Your prompt completion and return of the survey is extremely important and greatly appreciated.

We cannot emphasize enough how valuable this information is in enhancing our ability to ensure legislators listen to your positions on various legislative matters.

If you have any questions regarding the Economic Impact Study, please contact: Tim Jackson at 303.282.1448 or [email protected], or Lauren Stadler at 303.457.5123 or [email protected].

VEHICLE SALES - 2011 RESULTS New Vehicle Sales $ Used Vehicle Sales $ � �SERVICE AND BODY SHOP DEPTS. - 2011 RESULTS Total Service Dept. Sales $ Total Body Shop Dept. Sales $ Total Number of Repair Orders � �PARTS AND ACCESSORIES DEPT. - 2011 RESULTS Total P&A Sales $ � �TOTAL DEALERSHIP - 2011 RESULTS Total Sales All Departments $ Total Expense $ Total Advertising $ Contribution to manufacturer regional advertising funds

$

Total Payroll $ Total Fringe Benefits $ (not including Social Security)

COLORADO AUTOMOBILE DEALERS ASSOCIATION ECONOMIC IMPACT STUDY SURVEY

��9HKLFOH�6DOHV�+LVWRU\��XQLWV��RETAIL VEHICLES (# of units) - 2011

(Retail sales only) New Used Vehicles purchased by customer Vehicles leased by customer TOTAL UNITS (sum of above)

��7D[HV�

��4XHVWLRQV�

Question #2 What were your total personal and dealership contributions to charitable and civic organizations in 2011? $

Question #3 Please indicate the percentage breakdown of your total advertising expenditures for 2011. Newspaper % Direct Mail % Radio % Internet % Television % Other %

ALL SURVEYS ARE STRICTLY CONFIDENTIAL

TAXES COLLECTED AND REMITTED - 2011

Federal Payroll Taxes (include employer and employee S.S. and Medicare, and employee income taxes withheld)

$

State/Local Payroll Taxes (include state income taxes withheld)

$

Real Estate Taxes $ State Sales and Use Taxes Collected $ Other State/Local Business Taxes $

��3HUVRQQHO�NUMBER OF EMPLOYEES ± as of December 31, 2011 TOTAL EMPLOYEES

New Vehicle Sales Dept. Used Vehicle Sales Dept. Service Dept. Body Shop Dept. Parts and Accessories Dept. Title and Registration (Billing) Administration and Office Vehicle Prep

Other

��)LQDQFLDO�

This study is a critical legislative and public relations tool for Colorado automobile dealers. Please take the time to fill out this survey. Please mail it to Auto Outlook (5 Great Valley Parkway, Suite 234, Malvern, PA 19355), or fax it to Auto Outlook (610-640-2907).

If you operate more than one dealership, please complete one survey form for each location.�

THIS SURVEY MAY BE FAXED TO AUTO OUTLOOK AT:

610-640-2907

Thank you!�

Question #1 What was the total value of capital improvements that have been made to facilities in 2010 and 2011? $


<hehkZ]h�:nmh�Bg]nlmkr�>\hghfb\�BfiZ\m�Lnko^r��

The Denver Auto Show is the perfect

place for you to invite your entire

]^e^Zklabi�l�\nkk^gm�datatbase...yes,

YOU professionally may invite your entire customer database to this r^Zk�l�=^go^k� Auto Show!

Last year for the 2011 show, CADA asked our member dealers to email a customized auto show coupon to their customer

database..and guess what? It worked! A huge number

of people walked in the show with their “Internet

version of the coupon, sent by participating dealers.”

Our goal for the 2012 Denver Auto Show is to increase the number of dealer participants and

generate another year of record-setting attendance. To achieve that goal we

need YOU!

Please honor CADA with your participation by

utilizing this coupon. If you want your dealership name to appear at the top of a personalized coupon, send an email to [email protected]. Include the name and

contact information of your IT/database manager. We will then send a per-

sonalized coupon for your dealership to forward to your customer database.


=^go^k�:nmh�Lahp�<hnihg

FOR THE TENS OF THOUSANDS WHO ATTEND, the Denver Auto Show is the most efficient means of conveniently comparing several makes and models of vehicles at one time...in one place...before making aninformed buying decision. The Denver Auto Show attracts not only car buffs looking for new concepts and prototypes, but the public who plan to buy a new car, van or light truck in the up-coming year, as well as families looking for entertainment.

THE ALLIED SEGMENT includes specialty and limited production vehicles, handicapped access vehicle and assist options, van conversions, motorcycles and 4x4 truck accessories, conversion options and equipment.

THE ACCESSORY SEGMENT of the Show includes everything attendees would use to complement their new car purchase experience...from waxes and polishes, oils and lubricants, tire and wheel companies, alarm and sound systems to car and truck restyling, performance upgrades, mobile electronics and garage installations.

RECOGNIZED AS THE MOST OUTSTANDING and comprehensive new vehicle showcase, the Denver Auto Show is the perfect place to expand your market reach.

YOU’LL BUILD PROFITS and add to your customer base, generating revenue both on-site and long after the Show is over by meeting face-to-face with one of the largest car and truck enthusiast audiences assembled in one place!

CAR BUYERS NEED MORE INFORMATION TO UNDERSTAND, APPRECIATE FUEL ECONOMY BENEFITS

Late last month NADA directors Don Chalmers of New Mexico, Bill Willis of Delaware and Forrest McConnell of Alabama represented the association and dealers nationwide at three public hearings on proposed fuel economy rules for model year 2017-2025 passenger cars and light-duty trucks. Their testimony centered around one theme: affordability. In other words, how will the new rules affect Americans’ ability to buy the types of cars and trucks manufacturers will be required to EXLOG"�:LOO�FRQVXPHUV�EH�SULFHG�RXW�RI�WKH�PDUNHW"�$QG�ZLOO�WKH\�EH�DEOH�WR�VHFXUH�¿QDQFLQJ"

Chalmers, who also serves as chairman of NADA’s Government Relations Committee, summed it up to a Wall Street Journal reporter this way: “Doesn’t matter if beans are a nickel a bushel, if you can’t get the nickel you can’t get the bushel.”

The affordability argument has been at the center of NADA’s stance on fuel economy since the QDWLRQ¶V�¿UVW�&$)(�VWDQGDUGV�ZHUH�SDVVHG�LQ�WKH��V��%XW�LW¶V�EHFRPH�HYHQ�PRUH�LPSRUWDQW�QRZ��as the Obama administration, federal regulators and environmental groups continue to argue that FRQVXPHUV�ZLOO�VHH�VLJQL¿FDQW�³SD\EDFN´�LQ�IXHO�VDYLQJV�IURP�PRUH�HI¿FLHQW�YHKLFOHV�RYHU�WLPH��7KDW�PD\�EH�WUXH�IRU�VRPH��EXW�DV�:LOOLV�WHVWL¿HG�WR�WKH�(QYLURQPHQWDO�3URWHFWLRQ�$JHQF\��(3$��DQG�1DWLRQDO�+LJKZD\�7UDI¿F�6DIHW\�$GPLQLVWUDWLRQ��1+76$��³:KHQ�SURVSHFWLYH�SXUFKDVHUV�come to my new vehicle showrooms, they rarely, if ever, engage in upfront fuel economy ‘pay-back’ analyses.”

7KH�UHDOLW\�LV�FRQVXPHUV�¿UVW�DQG�IRUHPRVW�ORRN�IRU�YHKLFOHV�WKDW�PHHW�WKHLU�QHHGV�DQG�WKDW�they can afford. And any “payback” they receive will depend on several variables, including the number of miles they drive and fuel prices. In the coming months, NADA will continue to raise VLJQL¿FDQW�FRQFHUQV�RYHU�KRZ�WKH�IHGHUDO�JRYHUQPHQW�FDOFXODWHG�YHKLFOH�FRVW�XQGHU�LWV�QHZ�&$)(�standards for 2017-2025. And, as Chalmers indicated in his testimony, initial analysis shows that the administration’s fuel economy proposal grossly underestimates costs – meaning actual retail prices may increase by as much as 60 percent.

That is a bushel none of us can afford.

G:=:�Ngbo^klbmr�l�+)*+�:M=�Performance Measurement Update Coming to Resource Toolbox

The 2012 ATD Performance Measurement Update is expanded to provide heavy-duty truck dealers with more relevant and comparative performance guides as well as new parts, service, and body shop informa-tion. The new publication offers analysis of 60 Criti-cal Operating Variables (COVs) from ATD 20 Group members for calendar year 2010 and October YTD ��7KH�&29V�DUH�SURYHQ�¿QDQFLDO�SHUIRUPDQFH�PHDVXUHV²ERWK�OHDGLQJ�DQG�ODJJLQJ�LQGLFD-tors—of economic performance for a heavy truck dealership. The COVs are grouped according to two categories—All-Dealers Average and Best-of-Class Average. Look for the 2012 edition soon in Resource Toolbox, Industry Information.

New NADA 20 Groups FormingNew NADA 20 Groups are forming for Honda

dealers and for Internet Managers (all makes). For information, call 703.749.4744.

C^__�<Zkelhg@e^gphh]�Likbg`l�?hk]<hehkZ]h�G:=:�=bk^\mhk


G:=:�=bk^\mhk�l�F^llZ`^

Up-to-Date News from

NADANADA Heawdlines, a compilation of the

]Zr�l�mhi�Znmhfhmbo^&retail stories, is a FREE e-newsletter

published Monday through Friday. Along

with top stories, NADA Headlines features original

news content, NADA-TV reports, links to interviews featuring

NADA leaders, photos, and timely sponsor/ad mes-

sages. Go to www.nada.org to sign up for NADA Headlines or ATD Insider, the e-newsletter for the

American Truck Dealers division

of NADA.


G:=:�G^pl

CAFE: Dealers Know What SellsThe following letter to the editor by NADA Chairman Stephen Wade was published

in the Jan. 23 issue of Automotive News.

To the Editor:The Jan. 16 editorial about fuel economy (“NADA must be reasonable about CAFE proposals”)

overlooks a couple of key points:�� The National Automobile Dealers Association supports both continuous improvement in fuel

economy and a single national standard to help get us there.�� When it comes to determining what sells in the showroom, auto dealers are in the best posi-

tion to offer relevant comment.:H�NQRZ�¿UVWKDQG��IRU�H[DPSOH��WKDW�IRU�WKH�RYHUZKHOPLQJ�PDMRULW\�RI�$PHULFDQV�IXHO�HFRQRP\�LV�

not a major factor when deciding what car to buy. Price matters most. So when we learn that the pro-posed standards could add at least $3,200 to the price of the average car, we are naturally concerned.

The proposed rule requires a leap of faith, a sort of build-it-and-they-will-come approach, which PD\�ZRUN�LQ�WKH�PRYLHV�EXW�QRW�LQ�UHDO�OLIH��,Q�WHVWLPRQ\�DW�WKH�(3$�1DWLRQDO�+LJKZD\�7UDI¿F�6DIHW\�Administration public hearing in Detroit on Jan. 17, for example, manufacturer after manufacturer cautioned that there is no certainty as to how consumers will respond. It’s no wonder that even they called for a strong midterm review in 2018.

The manufacturers may be able to produce the right product mix, but it is the dealer who will have to pay for the product and then hope there are interested consumers. Dealers have already lived WKH�QLJKWPDUH�RI�HPSW\�VKRZURRPV��7R�UHDS�WKH�VRFLHWDO�EHQH¿WV�RI�KLJKHU�IXHO�HFRQRP\��JRYHUQ-PHQW�SROLF\�VKRXOG�HQFRXUDJH�ÀHHW�WXUQRYHU��QRW�VKULQN�WKH�GHDOHUV¶�FXVWRPHU�EDVH�

MARK YOUR CALENDAR: NADA-Google

Learning Hub Series at No Charge to Members!

NADA University and Google are presenting a series of four webinars, offered at no charge to NADA and ATD members RQO\��7KH�¿UVW�ZHELQDU��“The Smartphone Revolu-tion,” is activated on-demand for members in Learning Hub, in the Inter-net category. Next up is “The Google+ Project for Dealers,” to be presented live on Feb. 29. Other dates and topics to be an-nounced soon.

OFFICERSChair of the Board

Don Hicks

Shortline Auto, Denver

Vice Chair John Carroll

Ed Carroll Motor Co., Fort Collins

Treasurer Bill Hellman

Hellman Motor Co., Delta

Secretary Thom Buckley

Red Noland, Colorado Springs

Immediate Past ChairDon Gerbaz

Berthod Motors, Glenwood Springs

DIRECTORSTodd Bondy

Murray Motor ImportsGlendale – District #1

Jim D. Lyall

Len Lyall ChevroletAurora – District #2

Doug Moreland

Moreland AutomotiveThornton – District #3

Ed Dobbs

Land Rover FlatironsSuperior – District #4

Christina Dawkins

Co’s BMW CenterFt. Collins – District #5

Todd Maul

John ElwayGreeley –District #6

John Motschall

Ehrlich Toyota EastFt. Morgan – District #7

Mike Cimino

Phil Long Ford Lincoln of Colorado SpringsColorado Springs – District #8

Larry Spradley

Spradley Chevrolet HyundaiPueblo – District #9

Pat Murphy

Morehart Murphy Regional Auto CenterDurango – District #10

Mike Marquez

John Roberts Motor WorksGunnison – District #11

Stephen T. Zeder

Bighorn ToyotaGlenwood Springs – District #12

Chair – Member Services Committee

Jeff Carlson

Glenwood Springs FordColorado NADA Director

Todd Maul

John Elway Chevrolet, EnglewoodLPC Chair

Lee Payne

Clear the Air FoundationPlanet Honda

Herm Brocksmith

Chair – Denver Auto Show CommitteeKuni Honda

CADA STAFFPresident

Tim Jackson, CAE, [email protected]

303.282.1448

Vice President Tammi L. McCoy

[email protected]

Bond CoordinatorLinda Toteve

[email protected]

Executive and Communications AssistantLauren Stadler

[email protected]

Services CoordinatorGeorge Billings

[email protected]

Insurance Services - Account ManagerDeb Lay

[email protected]

Insurance Services - Account ManagerBob Kogel

[email protected]

Field Services ManagerPolly Penna

[email protected]

Clear the Air Foundation Program CoordinatorJill Unfried

[email protected]

<:=:�A^Z]jnZkm^kl��PbeebZf�='�;Zkkhp�;nbe]bg`��+2)�>'�Li^^k�;eo]'��=^go^k%�<H�1)+),�Iahg^3�,),'1,*'*0++��?Zq3�,),'1,*'-+).��P^[lbm^3�ppp'\hehkZ]h]^Ze^kl'hk`


<:=:�;hZk]�h_�=bk^\mhkl��LmZ__

October 2011 Colorado Automobile Dealers Association 15

LmkZm^`b\�Lnffbm

Phone Fundamentals Online Course Posted to NADA U Learning Hub “Phone Fundamentals: Use Them or Lose Customers” is now available in the new Fundamentals category on

NADA University’s Learning Hub. Other courses coming soon to Learning Hub are “Automotive Accounting,” in the Business Management category, and “Cash Flow Management Basics” in the Fundamentals category.

Reserve Your Seats in NADA Academy 2012Here are the class starts for 2012. Department managers can enroll in any individual class week. Call 800.557.6232 for more information and visit www.NADA.org/nadauniversity/academy to download schedule and applications.

- Dealer Candidate Academy (DCA): May 7; June 25; Sept. 10; Oct. 22- General Dealership Management Academy (GDM): May 21; Sept. 17; Oct. 8- ATD Truck Dealer Academy: June 11

AUTO INDUSTRY RESOURCES �� Auto Industry Division: 303.205.5746, www.colorado.gov/revenue/AID �� Titles/Registration: 303.205.5608, www.colorado.gov/revenue/dmv (Select “Title - Register a Vehicle” link)�� Department of Revenue Taxation: www.colorado.gov/revenue/tax

Bulletin questions or comments? If you have questions about items in this newsletter or suggestions for future articles, please contact Lauren Stadler at 303.457.5123 or e-mail to [email protected]: CADA IS NOT AUTHORIZED TO DISPENSE LEGAL ADVICE. THE INFORMATION CONTAINED IN THIS NEWSLETTER IS FOR INFORMATIONAL PURPOSES ONLY. CADA ADVISES THAT DEALERS CONSULT LEGAL COUNSEL ON THE SPECIFICS OF ANY LAW OR REGULATION TO ENSURE FULL COMPLIANCE.

For the most current list of other on-going CADA seminars and events, please visit the online calendar at www.coloradodealers.org/calendar

EVENT DESCRIPTION LOCATIONDATE/TIME

Innovative Dealer Summit

Denver

Denver, Colorado

More details coming soon!

March 21-22, 2012

Denver Auto Show

Denver

Colorado Convention Center Denver, ColoradoMore details coming soon!

March 21-25, 2012

WEBINAR: How to Use Active Online Car Shopper Data to Grab More SalesOnline

Go to coloradodealers.dealersedge.com/all-dealersedge-webinars/upcoming-live-webinars.html

Thursday, March 1 at 11am

WEBINAR: Tips for Improving Lead- (I¿FLHQF\��,PSURYLQJ�<RXU�$LPOnline



WEBINAR: How to Evaluate Parts Department PerformanceOnline



.3$�:HELQDU��(+6�RU�+5�:HELQDU�

Online/Ongoing

For more information and to sign-up go to www.kpaonline.com/webinars

Every Thursdayat 10-11am

?9#!)9,'(:'(!@,6#!&7!39#!a#b3!c#'#+,3:&'!a#d!),+!8#,*#+...deadline is...

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