The goal of the 99U Conference is to shift the focus from idea generation to idea execution.

• Spotify: Data-Driven Design That Actually Works

• Facebook: Building & Nurturing Great Products

• Highlights: Speakers Inspirational Words

• Some afterthoughts: LinkedIn

http://www.youtube.com/watch?v=V1I6-wv0p8k

Data = People!“measure human behavior… if it’s just number, it’s dangers…” !“Data helps us hone our instinct. We capture the info, and it helps the next design decision making.” !“Data is one of many tools you use in the design process.” !“Don’t use data to prove your point. It should form the problems you want to solve.” !“Lagom - Balance” !

Ads simplification 17 formats - 3 types of Ads

June - Dec 2013 focus on readability, speed, reduce crashes!

of their Android app !!

Focus on mobile with multi app w/ different purposes !Mobile affords a way to try new things

How do invest into making existing products more successful?!

!! Metrics and data and good instrumentation

!Tells you how things are going

Alert you to problems and opportunities

Let’s you do a/b testing

Let’s you set clear, numeric goals !

Some highlights from the speakers

John Meada MIT, RID, KBCP, eBay

His career bridging the intersections of graphic design, computer science, art, education, and leadership earned him the distinction of being named one of the 75 most influential people of the 21st century by Esquire.

"The new economic climb will be powered by design.”

"Anyone who chooses to lead is choosing to ask themselves, how much failure can you take & bring

yourself back from?"

Tina Roth Eisenberg “Swissmiss"

Studiomates

Tina Roth Eisenberg, a Swiss born and raised graphic designer, runs four “side-projects gone businesses” out of DUMBO, Brooklyn; a collaborative co-working space called Studiomates, a global, monthly lecture series called CreativeMornings, TeuxDeux the simple to-do app and Tattly, a design-y temporary tattoo shop. Tina is often referred to as Swissmiss after her popular design blog which is also the name of her Twitter handle.

[my personal] rules for life

1. Embrace your superpower 2. Don’t complain, make things better 3. Choose wisely who you hang out with 4. Don’t forget to play 5. Push to be better

Robert Brunner Pentagram, Apple, ammunition

Named one of Fast Company’s “Most Creative People in Business,” Robert’s work is included in the permanent design collections of the MoMA in both New York and San Francisco. He is the co-author of the book “Do You Matter? How Great Design Will Make People Love Your Company.”

Brand!!

You don’t own your brand!It’s what they say it is!

You can’t control what people feel!They own the brand

Risk!!

Risk and innovation are inherently linked together. !

!

Not taking risks is the riskiest thing you could do.”

Seth Godin Author & Entrepreneur // Squidoo

Seth Godin is the author of 17 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.

"I do not think you can get rid of the fear...but you can dance with it, say

thanks for coming, that’s how I know that I’m on to something.

"It's free to be wrong."

Make something that needs to exist. The last mile for you is the first mile for us. !