PowerPoint Presentation

Hi, Im Alec Matias, CEO and co-founder of Pawzii. Today, Im going to tell you how were actively saving the lives of stray pets today, generating revenue thats growing month over month, and how were doing all this *CLICK*

CUSTOMERS

By connecting pet owners, animal shelters, and pet product companies. *CLICK*

To illustrate our story, let me introduce you to my miniature pinscher, Baragon. His name may sound funny because I named him *CLICK*after a Japanese movie monster he looks *CLICK*

A lot alike. (pause for laughter [hopefully]) *CLICK*And Id be devastated if anything happened to him which is why I have him licensed in the city of Bremerton, where I live, because I know *CLICK*

UNLICENSEDof unlicensed pets return homeONLY 20%

Scary statistics that less than 20% of unlicensed pets that go missing ever return home. (pause) Conversely *CLICK*

LICENSED

of licensed pets return home in 48 hrsOVER 90%

with a license, its virtually guaranteed a pet is back home within 48 hours. Its no brainer to license your pet, right? *CLICK*

LICENSEDof owners license their pets.ONLY 12%

Shockingly, only 12% of us pet owners license our pets. Why is that? *CLICK*

PAIN POINTS

DriveWaitFill FormProcess

Because the process right now across the country is *CLICK*You have to drive somewhere, wait in line, fill out a form, write a check, and wait for the tag in the mail. Who does that anymore?! *CLICK*

SHELTERS

FundingHaveNeed

StaffHaveNeed

And the place your missing pet ends up, your local animal shelter, its so overworked and underfunded that theyre forced to euthanize the majority of healthy and adoptable pets they take in every year. So we knew if we were going to fulfill our mission to fundamentally improve animal welfare, we were going to have bridge that gap. *CLICK*

LICENSINGUp to 202% increase in licensing revenue.6x increase in efficiency.start up costsNO contractsNO new hardwareNO

Thats why for our first product, we built an online licensing platform that shelters can use to accept registrations online and takes just two minutes to complete for the pet owner. *click*For the shelters using Pawzii right now, our solution is six times more efficient *CLICK*And they can see revenue increases up to 202%. Thats HUGE!!! Best of all, unlike current solutions, we *CLICK*Do not charge a large upfront fee. We dont *CLICK*Require any exclusivity contract. And we *CLICK*Dont require any new hardware. *CLICK*

POPULATION179mCats and dogs in the US.$3 per transaction

Our revenue model is simple. We charge a flat $3 service fee to the pet owner at the time of registration. This model is great because it allows us to scale to shelters and governments of any size, from the smallest to the largest, *CLICK*and begin to quickly license the 179m dogs and cats in the United States. *CLICK*

Clallam CountyJefferson CountyKitsap County

In April we launched in six cities and three counties in western washington and are currently managing licenses for thousands of pets. *CLICK*

King County

Pierce County

And Im super excited to publically reveal here at Milestone 9 that Pawzii is now partnered *CLICK*with the city of Seattle, and both King and Pierce Counties. (pause for applause) *CLICK*

POTENTIAL

200,000+ licenses /yr

++=

Collectively, these three partners are handling over 200,000 licenses a year and thats still just a fraction of the amount of pets that need to be licensed in our community. *CLICK*

PET EXPOSold over a dozen licensesEarning $100/hr in new revenue

The same day we partnered with Seattle, we onboarded them onto Pawzii so they could use us the next day at the Seattle Pet Expo. In just hours, we helped them license over a dozen pets, earning them $100 an hour in new revenue; revenue they wouldnt not have earned without Pawzii. Better yet, word of mouth spread so quickly at the show that *CLICK*Three different rescue groups asked to get connected to Pawzii so they can license pets they adopted out at their shelter. That was very cool. *CLICK*

PIPELINE

So thats Pawzii story to date; already saving lives and helping shelters. Now let me give you a sneak peek into our future, because we have some very audacious goals for Pawzii. *CLICK*We envision a future where every pet is wearing and protected by a digital Pawzii collar tag. Pet owners manage the health and well-being of their pet through mobile applications. And shelters everywhere use the Pawzii platform to manage the intake of adoption of their pets. And when you put these all together, a very interesting opportunity arises: rich, valuable data. *CLICK*

COMPANIES

Data that is very valuable to the largest names in the pet product industry. Because you see, pets are no longer consider property, or a utility. Theyre an equal member of our family, as they should be, and Americans have become frenzied in purchasing for their pets. *CLICK*

$56b Pet Industry 2013 USA

Live Animals

Services

Health

Supplies

FoodPET INDUSTRY

In fact, pet owners spent $56 billion dollars on their pets. The largest and most combative area is food *CLICK*

PET FOOD

And today, pet products are undergoing a revolution worldwide. No longer do we only two options to buy to feed our dogs: large breed or small bred. Theres now *CLICK*Medium breed food. *CLICK*Food specifically for your chihuahua *CLICK*Or your dachsund. *CLICK*Formulas specifically for diabetic dogs *CLICK*Or ones made by celebrity chefs. *CLICK*

PET FOOD

Target:

Hispanic OwnersSmall Dogs

Then theres my personal favorite, Purinas Healthy Fiesta, which targets Hispanic pet owners with the small breed dogs they typically own. *click*

MARKETING$1b annual marketing spend to reach specialized dog owners.

There are now thousands of pet food brands spending close to $1b a year on marketing. *CLICK*

ANALYTICS

Thats where our data comes into play with an analytics and marketing platform that delivers unprecedented insights into pet industry shoppers. *CLICK*

DATA

Hispanic Owner

Chihuahua

Thanks to our robust dataset, were the first supplier of data that dives deep into the pet and pet owner, removing the haze around who these companies market to *CLICK*To reveal the exact target customer. Like for Purinas healthy fiesta, we can tell them who are the hispanic pet owners with a small breed dog.We are the first to deliver this level of depth and we will always be the freshest thanks to our annual touchpoint with licensing. *CLICK*

TEAM

Elmer WardCTO

Jennifer StonequistDVM, Advisor

Alec MatiasCEO

DEVELOPMENTDESIGN

MOBILE

OPERATIONS

Here is the team bringing Pawzii to life. Im an Emmy Award-winning developer thats worked at NBC, NFL, and Zillow. Elmer is our CTO and engineering backbone, formerly of Nintendo. And Dr. Stonequist is now our committed expert advisor, as the Director of Medicine at the KHS. *CLICK*Weve also assembled a team of talented employees to execute our development, design, and operations. *CLICK*

ASK

YOU

So today, we are making two asks of everyone in this room. First, *CLICK*If you know marketers in the pet product industry that wants to target their customers better, please make an introduction to us. Secondly, *CLICK*

ASK

If youre harboring a furry fugitive at home that needs a pet license, use the intermission to load up Pawzii on your device or visit our kiosk in the corner to license your pet immediately. *CLICK*

Thank you for your attention, Im Alec Matias and this has been Pawzii. Thank you.