9th marketing forum (cyprus): how to make your digital heart beat
DESCRIPTION
Not many innovations have impacted humanity on such a global level as the internet and social media do. Although technologies change, we – the humans – still remain social beings who long for meaning, love and happiness. Every brand should cater to these needs. In his presentation, Eleftherios Hatziioannou (Lefti) shares his lessons as a social marketer, community manager and new media consultant. His credo: Become a brand among friends.TRANSCRIPT
Eleftherios Hatziioannou@ehatziioannou
HOW TO MAKE YOUR DIGITAL HEART BEAT
9th
Marketing
ForumNicosia, Cyprus
INTERNET OF DATA
INTERNET OF PEOPLE
ME
HIERARCHY OF NEEDS
#MASLOW
SOCIAL MEDIA EMPOWER
HUMAN BEINGS
2 REASONSWHY THIS ISNOT A FAD...
1. BECAUSE OF THE
#DIGITAL_NATIVES
2. BECAUSE OF THE
#MOBILE_BOOM
@BRIANSOLIS BELIEVES
MYLESSONSLEARNED
One machine can do
the work of 50 ordinary
men.
No machine can do the
work of one
extraordinary man.
- Elbert Hubbard
“„
A NEW KIND OF LEADERS
#BURBERRY
50% LISTENINGCOMMUNICATION
50% TALKING
LISTEN VIA SOCIAL BUSINESS
INTELLIGENCE
5 THINGS TO FOCUS ON:
COMMUNITYCONVERSATIONGREAT CONTENTCONNECTED LIFESOFT COMMERCE
1. BECOMEPART OF THECOMMUNITY
WHO ELSE IS SHAPING YOUR
BRAND?
R&D
PR
Marketing
Sales
HR
Legal
PM
Prospects
Customers
Key Influencers
Bloggers
Competitors
Your
Brand
INFLUENCING THE INFLUENCERS
THE #WALMART MOMS
2. ENTER THECONVERSATION
STOP BROADCASTING
ONLY
WHAT YOU SHOULD DO INSTEAD
BEST PRACTICE: MARKETING AS A
CONVERSATION
BEST PRACTICE: MARKETING AS A
CONVERSATION
3. CREATE GREAT
CONTENT
SET UP AN
EDITORIAL CALENDAR
FROM CREATIVE TO CONTENT
EXCELLENCE
4. CATER TO THE
LIFESTYLECONNECTED
CATER TO ALL DEVICES
SHARING IS CARING
5. FACILITATECOMMERCE
SELLING: YES. HARD SELLING: NO!
SIMPLIFY AS MUCH AS YOU CAN
COMMUNITYCONVERSATIONGREAT CONTENTCONNECTED LIFESOFT COMMERCE
BRANDS AMONG FRIENDS
YOUR
BRAND
RELATIONSHIPS CREATE
TRANSACTIONS!
THANK
YOU
@ehatziioannou