a b c2

4
Building message

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Page 1: A B C2

Building message

Page 2: A B C2

Control

Bought

Affected

Indie Newsletter

Social Blogosphere, Recommendation, Ranking, Gossip

WebsiteCompanyNewsletter

Banners ButtonsSPAM

Digital 200x

TV FC PrintRadio

Telex FaxPhone Brochure

Gossip

Free Pub

Copy Catting

PR

Opinion

1900 Analogue

Page 3: A B C2

Steps

• Buying proces is actually peek and poke

• But in theoreticl linear form:

Discovery Learn Test Buy

Use Learn Serviced Advocate

Page 4: A B C2