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DESCRIPTION
TRANSCRIPT
Building message
Control
Bought
Affected
Indie Newsletter
Social Blogosphere, Recommendation, Ranking, Gossip
WebsiteCompanyNewsletter
Banners ButtonsSPAM
Digital 200x
TV FC PrintRadio
Telex FaxPhone Brochure
Gossip
Free Pub
Copy Catting
PR
Opinion
1900 Analogue
Steps
• Buying proces is actually peek and poke
• But in theoreticl linear form:
Discovery Learn Test Buy
Use Learn Serviced Advocate