Download - A B C2

Transcript
Page 1: A B C2

Building message

Page 2: A B C2

Control

Bought

Affected

Indie Newsletter

Social Blogosphere, Recommendation, Ranking, Gossip

WebsiteCompanyNewsletter

Banners ButtonsSPAM

Digital 200x

TV FC PrintRadio

Telex FaxPhone Brochure

Gossip

Free Pub

Copy Catting

PR

Opinion

1900 Analogue

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Steps

• Buying proces is actually peek and poke

• But in theoreticl linear form:

Discovery Learn Test Buy

Use Learn Serviced Advocate

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