Download - A B C2
Transcript
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Building message
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Control
Bought
Affected
Indie Newsletter
Social Blogosphere, Recommendation, Ranking, Gossip
WebsiteCompanyNewsletter
Banners ButtonsSPAM
Digital 200x
TV FC PrintRadio
Telex FaxPhone Brochure
Gossip
Free Pub
Copy Catting
PR
Opinion
1900 Analogue
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Steps
• Buying proces is actually peek and poke
• But in theoreticl linear form:
Discovery Learn Test Buy
Use Learn Serviced Advocate
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