a b2b guide to using linkedin
TRANSCRIPT
How to
link-up on LinkedIn.
A B2B guide.
Your business has to
connectwith all the right people.
LinkedIn is the way to
stay in the loop.
It is the most popular social networking site
for the business community.
So
LinkedInfor B2B: why knot?
Sorry, not sorry
for that pun.
Stand by for the eight facts you need to know about the
ties you can make with LinkedIn.
1.
60% of the UK’s
students and workersare on LinkedIn.
So you’re connecting with large numbers of professionals (and potential professionals) at businesses all over the country.
2.
LinkedIn is home to
over a third of the world’s
professionals.
That’s over 450 million people.
Wowsers.
3.
LinkedIn directs traffic to your website more effectively than any other social media platform.
Yes, really.
4.
Half of all users are likely
to buy from a company they
engage with on LinkedIn.
HALF
HALF
5.
LinkedIn is the number-onesocial media platform for B2B
product launches.
NUMEROUNO, BABY.
6.
Almost half of all
LinkedIn members are
in upper-managementpositions.
You’re the boss
You’re the boss
(probably).
7.
25 millionLinkedIn profiles areviewed every day.
That’s a lot of eyesthat could be looking your way.
8.
LinkedIn is used in
over 200 countries.
LinkedIn is used in
over 200 countries.
Making it easy tocreate a global presence.
Start tying connections into your network:
check out our free LinkedIn fact sheet.
What?
You needmore?
LinkedIn is a
free platform…
(And we all like FREE.)
It’s ideal for building
a strong reputation for your brand.
(as well as avoiding a ropey image).
And spot-on for
establishing lucrative connections with
other businesses.
It’s fantastic for
driving traffic to your company websitefrom relevant professionals.
Move on, non-professional time-wasters.
Move on, non-professional time-wasters.
Nothing to see here.
It’s an easy way for people
to recommend youto prospective clients and customers.
Rope in thosenew prospects.
Plus simple additions to your profile generate lots of leads.
Leads thatyou canturn into ties…
It’s the place to B2B.
Start creating a tightly knit network:
discover everything you need to know.
So let’s get cracking on forging the links that matter to your business.
Have a profile that
ropes people in. 1.
Skills can increase trafficby 1,300%.
Skills can increase trafficby 1,300%.
And photos can get you 14 times more views.
I know, right?
Stay ahead of industry trends to make your
business stand-out as a
thought leader.
2.
Join groups, post updates and share interesting links.
Work your presence on
LinkedIn to encourage recommendationsand grow reach.
3.
So, ready to linkup with LinkedIn?
Swing into action to boost your business:
find out all the facts (and vital stats)
Send your knotty B2B social media questions our way.