linkedin for b2b sales enablement
DESCRIPTION
LinkedIn is a powerful tool for B2B sales when people can move from using it as an online resume to an online resource. Looking at the applications, profile, settings and other LinkedIn capabilities we can create an online presence that is a amazing resource for B2B sales.TRANSCRIPT
LinkedIn for Sales Enablement
1
LinkedIn Stats
• 55 Million members in over 200 countries
• A new member joins LinkedIn every second
• Half of LinkedIn members are outside of the U.S.
• Executives from all Fortune 500 companies are LinkedIn members
LinkedIn Settings: A Ton of Options
3
1. Login to LinkedIn2. Hit “Settings” on top right corner
LinkedIn Settings: Can You Be Found Easily?
4
What do people find if they only remember your name?
LinkedIn Settings: Make It Easy To Connect
5
Don’t make it hard for people to connect with you
LinkedIn Profile: Be Consistent
6
1. Login to LinkedIn2. Hit “Profile”3. Go to “Summary”4. Click “Edit”5. Make the first paragraph of your profile
summary about BreakingPoint and what we offer*
*Subject to change when messaging is complete
LinkedIn Profile: Top Level
• Add the company name to your title
• Include a photo
• Use your status updates
• List BreakingPoint Sites
7
LinkedIn Apps: Be a Resource, Not a Resume
8
1.Login to LinkedIn2.Hit “Profile”3.Underneath “Summary”4.Click “Add Application”
LinkedIn Apps: SlideShare
9
Create your own account at SlideShare.com or simply tie your LinkedIn account to BreakingPoint.
The latest presentations
The latest documents
LinkedIn Apps: Events
10
• List BreakingPoint Events• List Industry Events• Find Industry Events
Go where your prospects are going
LinkedIn Apps: BlogLink
• Import BreakingPoint blog or any other RSS Feed:– www.breakingpoint.com/com
munity/rss– www.breakingpointsystems.co
m/news/press-releases/RSS– www.twitter.com/statuses/
user_timeline/14399906.rss
11
LinkedIn Prospecting: Find Groups
12
LinkedIn Prospecting: Find People
13
LinkedIn Prospecting: Engagement Guidelines
• Be a resource.• Don’t interrupt.• Connect after meeting:
– Events– Meetings– Email Conversations
• Be current• Update LinkedIn “like” services you use
14