a brand new course meeting lubin student’s communication needs
Post on 19-Dec-2015
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A BRAND NEW COURSE
MEETING LUBIN STUDENT’S COMMUNICATION
NEEDS
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Purpose
• To identify two problems critical to Pace students
• To outline solutions, via curriculum, to solve these problems
• To demonstrate that faculty, even adjunct faculty can influence Pace curriculum.
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Robert L. Unger
• Allegheny College – B.A.
• Columbia Business School – M.B.A.
• General Foods (Kraft) -- Product Manager
• Pfizer Inc (Consumer Health Care Group) Vice President – Marketing
• Pace – Adjunct Assistant Professor -- Marketing
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Lubin Students
• Communication Skills (Writing and Speaking) are not up to par
• Are, in general unaware of what goes on in world around them
• Won’t live up to potential no matter how much Marketing (or Finance etc.) they know.
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Pace Students vs. “Elite” Schools
• Working Class• “Average” H.S.• First generation Univ.• Narrow background• Smart enough• Shy• Not used to
interacting
• Upper Middle Class• Excellent H.S.• Edu. Is family tradition• Broad interests• Smart• More confident• More use to
interacting
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PROBLEMS
• Pace core English and Speech courses not enough
• Need to overcome natural advantages of more “privileged” students
• Pace’s most important role?
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BUSINESS 296 ABUSINESS COMMUNICATIONS
• A FIRST STEP TOWARDS SOLVING IDENTIFIED PROBLEMS.
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Increasing Awareness
• New York Times
• Why don’t students read?• NOT because not smart enough
• “It was not in my home -- parents didn’t read it”
• “It is not for people like me”
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Increasing Awareness
• NY Times every day
• All topics , written and oral, drawn from NY Times
• All topics of students choosing
• ‘Why the Red Sox beat the Yankees”
• “How the Patriot Act affects civil rights”.
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Writing Skills
• Not going to make up for 12 years of inadequate education
• Most Pace students know what to do
• Why don’t they do it?
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Writing Skills
• Business Writing is different from essay writing
• There really is one best way – easily taught (Example)
• Business 296A emphasizes DOING
• Professor as Coach
• Pace students COULD be BETTER than Columbia Students.
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WRITING
• Four week unit
• Four papers
• Student as well as Professor critiques (and why this is so important)
• Course is now “Writing Enhanced”
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Speaking Skills
• One on One
• Small Group Discussions
• Meetings
• Presentations
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One on One
• Students used to speaking to peers -- not business associates or superiors
• Pressure situation example
• Job interview
• How to LEAD rather than react with one (or few) word answers
• One week
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Small Group Discussion (Participant)
• Know what you are talking about
• Most Pace students do “know the answer”
• Few volunteer the answer
• Practice, practice, practice.
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Small Group Discussion(Leader)
• Once per week
• Know what you are talking about• Keep all on track• And on time• Beginning, middle and end• Next Steps• Four week unit.
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Presentations
• Informal: Speaking from notes -- no reading
• Formal: PowerPoint No Notes
• Four Week Unit
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Fall 2004
• 9 Students
• 3 verbally indicated “most valuable” course ever taken
• All enthusiastic (student evaluations)
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Fall 2005
• ?????
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Next Steps
• Offer both semesters?
• Attract more students
• Revise core curriculum?
• Required course for Lubin Students?
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Discussion Topics
• How to attract more students
• How to convince administration to move ahead
• How to improve course
• Can you help me?