a brief history of andrew roush

8/9/2019 A Brief History of Andrew Roush

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a brief historyof Andrew Roush

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Andrew Roush believes that all the worlds a stage,

and that set dressing matters.The objects of social memory are as malleable as

they are powerful.Every person, every company, every movement isa brand whether they know it or not.Herbert Blumer told us that

1. Human beings act toward things on thebasis of the meanings they ascribe to

those things.2. The meaning of such things is derived

from, or arises out of, the social

interaction that one has with othersand the society.

3. These meanings are handled in, andmodified through, an interpretativeprocess used by the person in dealing

with the things he/she encounters.The purpose of advertising is to influence that

process. Best,

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gni strategiesoverviewGNI Strategies is a young company in more than one sense.

Established in 2009 as a political strategy consultancy, GNIspecializes in social media and online fundraising solutions forDemocratic candidates and nonprofits. They also do some pretty

amazing old school field organizing, which is always a plus.

purposeWhile working on design projects for clients like Linda Chavez-

Thompson and Save Town Lake, I created a series of one-page ads

for a potential print campaign. The Political Animal series, framed asa stylized textbook, conveys the youth and playfulness of GNI and its

founders while emphasizing the companys expertise. The series also

relates GNIs connection to Democratic politics without being wonkish

or preachy. I also created the copy for GNIs frontpage. The company needed a

brief but full description of their services written in a youthful tonewithout downplaying the GNI teams authority on all things political.



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Youth and experience dont always go together in peoples

minds. Lucky for us, we like to prove people wrong. We have decades of combined experience promoting progressive

causes and trust us, we know our social networks. What we used to do for fun, we do for a living; creating tailored

online communications and fundraising solutions for campaigns

and causes. Were not concerned with the old way of doing things.

We prefer what works. Were not just political junkies, policy wonks, or wide-eyed

optimists (although were flattered when we hear it). Were

concerned with crafting messages, creating a buzz and conveying

it all in the most effective way possible.

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reply magazineoverviewReply Magazine started as a conversation in a car. The car belonged

to my friend, Ashwin, and the conversation was about using the webto create a magazine for engaged young people with few outlets inwhich we and our friends could write. Reply is all about global art,

politics and culture, written for and by young people.

purposeIn the year leading up to our launch in January 2010, I worked on a

series of ads to be printed on postcards, uploaded to Facebook and

eventually used in online marketing.To help our graphic designer with the final product, I outlined over two

dozen cards with quick, memorable copy to attract like-minded

readers. The goal was state plainly our conviction that young voices

are worth hearing.Ive included a few of my favorites.



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central texasoverviewCentral Texas Model United Nations is quite possibly the University of

Texas oldest international affairs organization, with Longhornsparticipating in simulated UN meetings since Lynda Bird Johnson wasan undergraduate. CTMUN made a major expansion effort in 2009

2010, sending over a dozen students to collegiate conferences in The

Hague, San Francisco, Chicago and New York. Leading up to our own

conference for central Texas high schools, a change of identity was

needed.

purposeAs the Secretary-General of the 2008 CTMUN conference, I

introduced the idea of giving the conference a theme to inform the

topics discussed in each simulated committee. To help the conferencegrow its brand (in tandem with growing membership), I designed a

new visual identity for 2010, to continue through future years.The brand needed to be simple, relatable and serious without being

stuffy. The new word mark, tagline and logo were duplicated on allconference documents, including my design for the conference

program. The new brand even inspired me to create a tribute video for

this years staff: http://www.youtube.com/watch?v=6giwHRS-q9I

model un



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atruesimulation.an engaging environment.a better conference.

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other writingwhat else?Besides the projects above, Ive written for the Daily Texan,

Examiner.com, and of course, Reply Magazine. Samples can be foundat the address below, and theres more if you dig around.

check these out.From the Daily Texan:http://www.cbsnews.com/stories/2008/07/15/politics/uwire/main4264088.shtmlFrom Reply Magazine:http://www.replymagazine.org/features/february2010/soccer/From Examiner.com:http://www.examiner.com/x-12634-Texas-Statehouse-Examiner

samples


a brief history of andrew roush

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