a business plan that actually makes sense
TRANSCRIPT
A Business Plan ThatActually Makes Sense
A presentation by Jan-Joost den Brinker
Jan-Joost den BrinkerI’m from Rotterdam, NL
I was the VP of Growth at Skill Goulash
Currently working on my third startup
I have a (startup ) marketing/growth background
@jjdbrinker
This page is orange because the Dutch love orange and I’m Dutch
What is a business plan?(All of us had different definitions...)
What is a business plan?
Financial plan
Outline of operations & processes
Customer analysis
Products & services explained
What is a business plan?
Financial plan
Outline of operations & processes
Customer analysis
Products & services explained
Market analysis
Marketing plan
Experience of the founder(s)Financial Projections
Industry analysis
Scaling Strategy
A business plan is a roadmap.
Maps give you direction.
Direction for your business.
Common misconceptions(a fancy way of saying you are wrong)
First misconception
“I don’t need a written business plan”
Second misconception
“Business plans need to be complete”
Is that really necessary?
NO
The alternative
The Business Plan ThatActually Makes Sense
- 6 Simple Questions - Regular Feedback- Regular Improvements
The questions
What is my product or service?
How will I let my customers know I exist?
How am I going to beat the competition?
What am I going to learn from my competitors?
What am I going to take from my customers?
Who are the people I need to surround myself with?
