a. c. nielsen center

A. C. Nielsen Center

Leadership Development Program

Sandra J. Clifford – Fall 2003

Project Scope

Determine A.C.Nielsen Center’sKey Competency Model

Design systems that integrate this model into the A.C. Nielsen Center’s Program

Market Research Key Competencies

Leadership SkillsGeneral Business KnowledgeConsulting SkillsMarketing ExpertiseMarketing Research Expertise

Candidate EvaluationMBA Courses

Student Final Evaluation

Student IndividualDevelopment Plan

Market ResearchSpecific Courses

Reading & Research Plan

Project Assistantships

Project Phases

1. Collect Competency Models from EAB

2. Determine A.C.Nielsen Model3. Match MBA classes to model4. Determine “Gaps” and supplement

with additional learning programs 5. Create Candidate Evaluation System6. Create Individual Development

Planning System

Timeline

EAB Meeting Fall 2003Collect Data & Determine Model

EAB Meeting Spring 2004Match MBA ClassesDetermine Gaps and plan supplementsDocument Evaluation & IDP Systems

Fall 2004Launch Leadership Development Program

Client Company Data

1 2 3 4 5 6Excels Technically Technical Expertise Business Impact MR Methods Adaptability MR MethodsCreating Innovative Solutions Problem Solving Leadership Project Management Business Savvy Vendor EvaluationThinking Analytically Interpersonal Skills Consulting Consumer Behavior Customer Focus Business applicationDriving Results Strategic Reasoning Technical Skills Teaches MR Methods Diversity Multi-cultural UnderstandingExceeding Customer Expectations Motivating Others Resource Management Analytical Techniques Drive for Results Communication SkillsDemonstrating Risk Taking Influence & Impact Communication Manage Research Suppliers Handling Complexity Starts from YesActing Decisively Communication Effectiveness Innovation Idea Leadership Enjoys ConsultingCollaborating & influencing others Planning, organizing & achieving results Risk-taking Business Proficiency Team DevelopmentDemostrating Integrity Integrity Collaboration Creativity & Vision Personal Leadership Customer AdvocacyTreating people with Respect Diversity People Development Impact Risk Taking External FocusValuing & Integrating Diversity Team Player Initiative Superior Execution Vision

Candor Planning & Organizing Fuels Business GrowthInnovation Communication Promotes InnovationBusiness Expertise Leadership partnering

Organizational Sensitivity Manages complexity & changeCreates Achievement Environment

Provider Company Data

1 2 3 4 5 6Client Management Academic Background Initiative Focus on Customer Value Leadership Business KnowledgeBusiness Management Work Experience Business Judgement Flawless Execution Team Building Identify Opportunities

Adaptability Handling Multiple Priorities/Deadlines Collaboration/Teamwork Interpersonal Skills Creative Problem SolvingAnalysis Analytical Skill Leadership Focus on Innovation Problem Solving Personal CourageProduct Applications Detail Orientation Sales Ability Knowledge of Business Genuine PassionDeliverables Impact Leveraging Industry/market knowledge Creativity & Innovation Written CommunicationQuality Control Inititative Report Writing Customer knowledge Project Management Presenting SkillsIssue Resolution Integrity Business Review Report Company & Product Knowledge Oral Communication Ability to make recommendationsTraining Intellectual Ability Basic Stats Planning/project management skills Written Communication MR Method Knowledge

Intellectual Curiosity Advanced Stats Analytical Problem Solving Critical ThinkingMath Design Skills Decision Making SkillsOral Communication Concern for Detail & Quality Self-confidencePlanning & Organization Consultative Selling Skills Self-controlRapport Building Marketing Skills TrustworthinessStress Tolerance Technical Knowledge CuriosityWork Ethic Flexibility & adaptabilityWritten Communication Initiative & optimism

EmpathyInfluence

Industry Competency Ranges

B u s ine ss K n o w le d ge A b ility to ap p ly a p p rop ria te re se a rchm e tho d s to so lve b us in ess p ro b le m s

R e se a rch K n ow le g e & S k ills

C o m pe te ncy M o d e ls

Buying Research Doing Research

Client Companies Provider Companies

MBA Program MS Program

Industry Competency Ranges

B u s ine ss K n o w le d ge A b ility to ap p ly a p p rop ria te re se a rchm e tho d s to so lve b us in ess p ro b le m s

R e se a rch K n ow le g e & S k ills

C o m pe te ncy M o d e ls

Buying Research Doing Research

Client Companies Provider Companies

MBA Program MS Program

A.C.Nielsen 2004 MBA Target

Market Research Key CompetenciesLeadership SkillsGeneral Business KnowledgeConsulting SkillsMarketing ExpertiseMarketing Research Expertise

Leadership Skills

Innovation & Change ManagementMotivating & Developing PeopleValuing DiversityEthics & IntegrityInititativeImpactStategic ReasoningFlexibility & Adaptability


General Business KnowledgeAccountingFinanceOperationsEconomicsBrand Management


Consulting Skills

Planning/Project ManagementWritten CommunicationPresentation SkillsCollaborating & Influencing others


Marketing Expertise

Category UnderstandingConsumer UnderstandingCustomer UnderstandingCompetitive Understanding



Marketing Research ExpertisePRIMARY RESEARCHMR Project Management Process

Understand the Business Issue Determine the Research Problem Choose the appropriate method Design the project Implement the plan Analyze Data Generate Actionable Insights Write Report Deliver Presenation

Quantitiative Methods

Qualitative Methods

SECONDARY RESEARCH


Leadership Skills

Innovation & Change ManagementMotivating & Developing PeopleValuing DiversityEthics & IntegrityInititativeImpactStategic ReasoningFlexibility & Adaptability

Consulting Skills

Planning/Project ManagementWritten CommunicationPresentation SkillsCollaborating & Influencing others

Marketing Expertise

Category UnderstandingConsumer UnderstandingCustomer UnderstandingCompetitive Understanding

Marketing Research ExpertisePRIMARY RESEARCHMR Project Management Process

Understand the Business Issue Determine the Research Problem Choose the appropriate method Design the project Implement the plan Analyze Data Generate Actionable Insights Write Report Deliver Presenation


Qualitative Methods

SECONDARY RESEARCH

General Business KnowledgeAccountingFinanceOperationsEconomicsBrand Management


Key Competencies vs. MBA CoursesConsulting Skills MBA Coursework

Planning/Project ManagementWritten CommunicationPresentation SkillsCollaborating & Influencing others Leadership/Motivation

Leadership Skills

Innovation & Change Management Leadership/MotivationMotivating & Developing People Leadership/MotivationValuing DiversityEthics & Integrity EthicsInititativeImpactStategic Reasoning StrategyFlexibility & Adaptability

General Business KnowledgeAccounting AccountingFinance FinanceOperations OperationsEconomics EconomicsBrand Management Brand Management

Marketing Research Expertise MBA CourseworkPRIMARY RESEARCHMR Project Management Process Marketing Research

Understand the Business Issue Marketing Research Determine the Research Problem Marketing Research Choose the appropriate method Qualitative Methods Design the project Experimental Design/Scale Development Implement the plan Marketing Research Analyze Data Multivariate Stats/Data Analysis & Decision Making Generate Actionable Insights Write Report Deliver Presenation


Qualitative Methods Qualitative Methods

SECONDARY RESEARCH Quantitative Models

Marketing Expertise

Category Understanding Product ManagementConsumer Understanding Consumer BehaviorCustomer Understanding MarketingCompetitive Understanding Marketing

Discussion on the Model?

What looks good?What additional areas should we consider?Agree to next steps…..

Timeline

EAB Meeting Fall 2003Collect Data & Determine Model

EAB Meeting Spring 2004Match MBA ClassesDetermine Gaps and plan supplementsDocument Evaluation & IDP Systems

Fall 2004Launch Leadership Development Program

a. c. nielsen center

Documents