a commitment to do good and make money

how much did they spend on traditional media ?

print

broadcast

direct mail

outdoor

events & live media

point of sale

endorsements

digital

Ø

no advertising

no marketing

no public relations

the upside:

no propaganda

no waste

no cost barriers

direct outreach to the green community

nodes, clusters and gatekeepers

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

Joel Makower

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

Jill Fehrenbacher

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

Rebecca Luke

Sean Schmidt

little gort clouds springing up all over the planet

social media + the green web

Blogs: Blogger, Typepad, Wordpress

Internet Forums: Vbulletin

Microblogs: Twitter, Pownce, Jaiku

Social Networks: Facebook, MySpace, Linkedin

Aggregation: FriendFeed, Youmeo

Events: Upcoming, Eventful

Knowledge Collaboration: Wikipedia

Bookmarking: Delicious, StumbleUpon

News Sharing: Digg, Mixx, Reddit

Opinion Sharing: epinions, Yelp

Photo Sharing: Flickr, Zoomr, Photobucket

Video Sharing: YouTube, Vimeo

Livecasting: Ustream, Skype

Email Blasts: Constant Contact

Flock, Good Search, EcoSearch :Green Browsers

Green Maven, Ecoseek :Green Directories

Envirowise :Eco Webinars

The Green Line :Green Widgits

World Coolers, Sustainlane :Green Networks

EcoTuesday :Mixers

Grist, Treehugger :Podcasts

Green Options Media :Feeds

Ideal Bite ,NatGeo Green Guide :Green Tips

World Resources Institute :Green Tweets

RiverWired, emPivot, LivePaths :Green Video Feeds

Brickfish :Eco Marketing Platforms

IS, LivePaths :Crowdsourcing

C2NN, Five Limes :Green Content Syndication