pharmacyA different look

at the scale

A SCALE INTERACTION CAN TURN A POSITIVE EXPERIENCE IN THE STORE INTO A NEGATIVE ONE. HAVING THIS TYPE OF INFORMATION CAN MAKE A A SCALE EXPERIENCE INFORMATIVE AND NOT ALL BAD, EVEN IF IT IS.

+ this neighborhood pharmacy had a free scale for you to weigh yourself but all brazilian pharmacies have the same thing

+ this pharmacy could provide health facts and normal weight and height information parameters

+ As a plus, they could also have a “tips for a healthier life tomorrow” brochure to give customers more agency in their interaction with their weight

lunch buff et A more pleasant lunch buffet

NOT EATING IN CROWDED PLACES IS A PLUS. GETTING A DISCOUNT FOR IT IS EVEN BETTER.

+ most brazilians go out to lunch to have social hour

+ this often means long lines to pay for your food

+ having a discount for people who have lunch after 1pm could reduce traffic and also have them eat what is left of the buffet

devassa bar A bar with a rodizio twist

CHOICES CAN BE HARD TO MAKE FOR CUSTOMERS IN SPECIALTY PLACES. HAVE THEM PAY A FIXED PRICE AND ENJOY THEIR CHOICE GUILT-FREE.

+ most brazilians enjoy their beer and happy hour. This bar has special draft beers but often, choosing which one you will drink is a gamble

+ brazilians also love rodizio (the concept of variety of any category being served to you unlimited)

+ why not bridge the two? You pay a fixed amount and get to drink all of the draft beers of different kinds going around.

havaianas A useful and fun souvenir. Guaranteed.

HAVAIANAS ARE A FUN SOUVENIR... IF THEY CAN FIT. MAKING SURE THIS HAPPENS TRULY ENHANCES THE EXPERIENCE.

+ for many gringos visiting brazil, havaianas is a fun and cool souvenir to get for loved ones

+ unfortunately, sizing for havaianas is not only complicated but runs completely big, even for brazilian standards

+ having a “havaianas your size” chart can help people understand the havaianas sizing of their loved ones and not get frustrated when they get back with the wrong size

boteco Free to do asyou please.

NO ONE LIKES GETTING THE ATTENTION OF A BUSY HAPPY HOUR WAITER. LET THE CUSTOMER HAVE MORE FREEDOM AND DRINK AS HE CHOOSES.

+ the after work happy hour has become an important tradition for brazilian city-dwellers

+ talking, drinking, talking, drinking... Often, getting a waiter in a crowded bar is annoying and difficult.

+ providing them with a bucket of the 800ml beers served in brazil as well as a bottle opener can reduce the number of visits a waiter has to make to a table.

+ they can pay for the beers they consume

applebee´s You tell us What you want.

PEOPLE LIKE TO GET WHAT THEY ARE EXPECTING. PEOPLE ABLE TO DOSE THE STRENGTH OF YOUR EXPENSIVE DRINK IS A WAY TO GIVE THEM THAT.

+ applebee´s in brazil is ridiculously expensive and they try to attract customers by doing the 2 for 1 drinks during happy hour

+ of the 2 for 1, you get the first regular drink and the second one tastes like soda and you feel ripped off and don´t go back

+ they should ask customers if they want their drink weak, medium or strong that way those who want it weak can balance out those who do want it strong and all are happy