a deeper look at blog comments
DESCRIPTION
Blog comments are a big part of your blogging and Inbound Marketing strategy. In this webinar we will look at what blog comments can mean on your blog, how to increase comments on your blog and look at some case studies of websites where blog comments are really working. We will also look at the other side and look at how leaving blog comments can help your own blog, build you as an authority and how to see if those comments are doing anything to help your search ranking.TRANSCRIPT
A Deeper Look at Blog Comments
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Amanda O’BrienHall Internet Marketing
Who We Are
Amanda O'BrienVP of [email protected]@amanda_pants
Hall Internet Marketingwww.hallme.com
@Hall_Web
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Blog Comments
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Most Blog Readers ARE Lurkers
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Don’t get frustrated with few comments. Know your goals and track those metrics•Visits•Website conversions•Industry expert•Better search rankings•Blog commenters are not customers
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We want more blog comments!
Getting More Blog Comments
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Get startedCheck your tone
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Are you a know-it-all?Are you stating a fact?Not very inviting for someone to comment
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Be HumanHumble, human posts have more interaction
Expert
Tips
Personal
Ask questions at the end
Leave it unanswered
Invite comments
Leave it Open Ended
Reward Comments
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You could always try controversial…You could always try controversial…
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Create blog posts around comments
• Show how important comments are to you
• Update your post to direct to the new one
• Give credit to the comment author
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Make it easy to commentMore on that later…
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Are social media sites stealing blog comments?Are social media sites stealing blog comments?
http://www.blogher.com/has-facebook-hurt-your-blog-traffic-and-comments
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How to Leave a Blog Comment
Be genuine, links are ok if relevant, add value, be human, expand the conversation.
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Double whammy? Drop some knowledge and then promote
someone ELSE – market your knowledge
AND your network. Good juju all around.
Don’t add too many links – spam filters get confused.
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Another 5 points if you tweet ‘I just left a comment on so and so’s post’
What would you say IRL? ‘I agree’ ‘me too’?
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Make Your Comment Stand Out
Add your business name to the name field? http://fundraisingcoach.com/2011/05/03/1-simple-change-to-make-your-blog-comments-stand-out/
Never been there before do your homework?
Read all comments on that post so farRead previous posts and comments
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How long should they be? Long enough but not too long.
Be there first
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Don’t leave anonymous quotes Nobody likes ‘that guy’
Blog Comments for marketing
Build relationships with prominent bloggers and their readers (Branding and Awareness)
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Direct traffic to your website (think about the link)
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SEO •No follow links •Author could update their post and add you later•Text in comments index-able
Make it easy to comment and for people to leave comments
Types of Blog comments•Disqus•Gravatar•Facebook comments
Examples
http://sethgodin.typepad.com/
Examples
http://chrisbrogan.com
NEW
OLD
Examples
http://mashable.com
OLD
NEW
Examples
http://wcsh6.com
Examples
http://cc-chapman.com
Good news… bad news
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