Hello!

A Different Approachto a

Crazy Industry

Goals

Measurement

Execution

Strategy

Goals

Measurement

Execution

Strategy

++

*

*

Strategy

Goals

Measurement

Execution

DigitalAdvertising

SocialMedia

Content

DigitalAdvertising

SocialMedia

Content

10,000

Like Ads /Promoted Account

Digital = Bigger Fan Base

Time

Reac

h

Time

Reac

h

Digital Social

10,000

100 1%Promoted Posts /Promoted Tweets

Promotion = Higher Reach

DigitalAdvertising

SocialMedia

Content

10,000

100

10

Content = More Attention

80 / 20

Be creative…

But not “too” creative…

And don’t forget to review after posting…

https://twitter.com/EzdanMall/status/513651189112909824

DigitalAdvertising

SocialMedia

Content

10,000

100

1

Social = Higher Engagement

B2B B2C

H2H

https://twitter.com/CIA/status/474971393852182528

https://twitter.com/wikileaks/status/475121451511844864

CIA & WikiLeaks

https://twitter.com/POTUS/status/600324682190053376

https://twitter.com/POTUS/status/600407380279566336

http://adigitalboom.com/learn-how-to-win-like-obama-social-media/

POTUS (Obama)

https://twitter.com/FCOJohnCasson/status/596304817255018496

https://twitter.com/FCOJohnCasson/status/594910354041344000

http://adigitalboom.com/creative-twitter-account-british-ambassador/

John Casson

http://sleepyheadjom.tumblr.com/post/69325685979/thank-you-ezdanmall-for-the-birthday-greeting-we

Listen

https://twitter.com/EzdanMall/status/415046533785350144

Don’t take it too seriously

https://twitter.com/Dr_Ball/status/422098059129282561

Don’t take it too seriously

You will never please everybody

https://twitter.com/qa6r/status/422112186274938880

But don’t hide

https://twitter.com/EzdanMall/status/422119624537153536

And accept input

https://twitter.com/EzdanMall/status/531439702927478784

ملسو هيلع هللا ىلصinstead of

(ص)

Be fast…

https://twitter.com/EzdanMall/status/417677091643994112

And go the extra mile…

Execution

Strategy

Goals

Measurement

Fans / Followers?

Response Rate

Sentiment

Competition

Brand A

Brand A

http://adigitalboom.com/the-10-social-media-facts-they-are-not-telling-you/

1. It’s not about how many fans or followers you have2. You don’t have to be on every platform3. It’s not free4. Your neighbor’s kid can’t do it for you5. Not being on social media does not mean you’re safe6. You will not please everyone7. It’s not marketing or advertising8. Forget about B2C & B2B, it’s H2H9. You can’t ignore FB10. Posting about “other” stuff is not bad

10 Tips

ahussam

/ahussamPresentation deck will be available on: