A fall from grace

A warner brothers picture

Setting the marketing strategy

What – The film is a fantasy/Horror/Action/Romance

Who – Based mainly for teenagers and older Viewers.

When – The film would be out in recent years to come, 2015.

How - There will be posters around London buses and bulletin boards, also trailers for the film but not the whole version, only to tease the audience of what is to come. We would also do a few competitions to where it was set in Morroco and America, New York.

Who would it most appeal to?

FemaleMaleSci-Fi action Horror

ComedyCrime

FantasyPeriod Romance

‘a fall from grace’ would be in-between both men and women to whom it would appeal to, because it has a variety of genre.

How to raise awareness?

I would raise awareness of the movie by putting posters up and put trailers on the TV and also cinema’s. I would hope that this movie would go to fans of the genre’s and be invited to ‘Comin-Con’ or any other kind of convention where it would also be advertised.

Who would the target audience be?

• The target audience would range from both men and women, they would range from 16 to adult ages.

When?

• The best date for the film would be at the beginning of the year after Christmas, when everything is still quite high. The marketing should start six months up to a year before the movie to raise more awareness.