A Journey through

the

Content Marketing Tools Universe

Pawan DeshpandeCEO, Curata

Gilbane Conference 2013

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You are

not alone

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You can only see a small part of the big picture

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By the time you see it, things have

already changed

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The Universe

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The Universe

http://bit.ly/Only6Ways

Producing Content

“The Only 6 Ways to Build a Content Marketing Organization”

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The Universe

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Producing : Sourcing: Creating

Scripted – Service Marketplaces

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Producing : Sourcing: Curating

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Producing : Sourcing: Licensing

Outbrain Select / Scribit

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The Universe

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Producing : Composing : Collaborating

DivvyHQ

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Producing : Composing : Enriching

Zemanta

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Producing : Composing : Optimizing

Inbound Writer

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Producing : Composing : By Form

• Knowledge Vision• Brainshark• Adobe Creative Cloud• Google Docs• Microsoft Office• Visual.ly

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The Universe

Distributing : Channel : Social Media

Buffer

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Distributing : Channel : CMS

Percussion

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Distributing : Channel : Email

MailChimp

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Distributing : Channel : Marketing Automation

Act-On

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Distributing : Channel : Personalization

DemandBase

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The Universe

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Distributing : Promoting

Outbrain

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The Universe

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Distributing : Syndicating

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The Universe

What does this all mean?

WorkingTogether

No one in the center

“Best Of” solutions

Additional Resources

Curation case studies: IBM, Whole Foods, Intel, FedEx…

5 Steps to Becoming a Content Curation Rockstar

www.curata.com/resources

Content Curation Marketing Site(www.contentcurationmarketing.com)

Content Marketing Done Right: Ethical Curation

Open & Shut Case for Curation

2012 B2B Mktg. Trends Survey

2012 Curation Adoption Survey

Content Curation Annotation Methods

Twitter: @TweetsFromPawan or @GetCurata

Live Webinar:

Content Marketing Tactics 2014: Creation, Curation and Syndication

When: December 10, 2013, 1:00pm EST

See what over 500 marketers are planning for their 2014 content strategy.

Sign up at: http://bit.ly/CurataWebinar