a l t d i faltdif.com/web/altdif_images/en/altdif_brand_en.pdf · 2018. 8. 27. · ♪sia -...
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A L T D I FT E A & L I F E S T Y L E B R A N D
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Type of product
Our tea line-up
Tea perfume
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Distribution, Supplier, & Collaboration
F&B
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Brand introduction
Business fields
Timeline
Achievements
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A little change that makes a big difference
Like a little crack on an egg changes the whole world, we make products that inspire you.
To slightly change your habit,
to find your own taste that differentiates you,
to dignify your everyday life,
and then eventually,
to change the world into a more diverse one.
- Tea & Life style brand, A L T D I F
S I N C E 2 0 1 6
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D I S T R I B U T I O N
B t o B & B t o C
F O O D
T E A
B E A U T Y
T E A P E R F U M E
F & B
T E A B A R - F L A G S H I P S T O R E
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A whole new paradigm of Korean blended tea
I t b lows away every s ingle pre judice that you have about tea . - GQ Korea , Apr i l 2017
You can exper ience a whole new s ty le of a tea at ALTDIF. - DADO, May 2017
2016.10 - 11
Brand opened to the public through WADIZ Crowd Funding
Achieved approx. 1600% of original funding goal.Selected as WADIZ 2016 Best Project.
Officially launched via 2016 SEOUL CAFÉ SHOW.
Selected by Cherry’s Choice as HOT new & popular product at CAFÉ SHOW 2016.
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2017.01 - 04
Various media reports – KTV documentary, GQ Korea, Conceptzine, etc.
Collaborated with several publishers
Supplied for Small & medium Business Corporation and Chungdahm Learning (academy)
Partnership with 29CM
2016.12
ALTDIF official store&tea bar is opened (Usadan-ro, Iteawon).
Partnership with 10x10 / Ranked 1st in food section
2017.05 - 08
Media reports – KBS2 Morning News, magazines (7+), NAVER (main corner)
Collaborated with film and
Partnership with Amazon JAPAN, Kyobo Hottracks, Wizwid, etc.
Partnership with Sinsegae Department store in Busan / done pop-up store In Daegu
2017.09 - 12
Opened new flagship store in Hanam Starfield shopping mall.
Collaborated with musician, pottery artist, film studio, and hosted tea concert with Mina Jung, a gayaguem musician
Supplied for KB Kookmin card, Fashion brands Customellow (Kolon)
Participated in 2017 TOKYO GIFT SHOW, 2017 SEOUL CAFÉ SHOW
Launched new product - tea perfume and classic tea box
2018.01 - PRESENT
Media reports Maeil Business Daily Newspaper,
Expanded offline distribution channels
(Common ground, Hyundai Department store-Mokdong, Ten by Ten-Jeju, etc.)
Scheduled for special lecture at headquarter of SinsegaeDepartment store Academy
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ALTDIF is definitely leading the
domestic tea field, and established its
unique matchless position with its
own delicate and artistic blending,
concepts, strategy, and design.
Leading Brand of
Korean Tea Industry,
ALTDIF
- Ju ly 2017
http://altdif.com/teabar/teabar.html
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Ranked 2 overall at first launching in WADIZ, 2016. /
Selected as Best Project 2016 by WADIZ
- Achieved average of ten million won of fund-raising per funding
through 4 times of crowd funding
- Built firm brand loyalty
C r o w d F u n d i n g
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KTV Solo documentary /
Broadcasted in KBS2 Morning News
- ‘DEEPR’ Millennial series
- Maeil Business Daily Newspaper Opinion Section
- Over 10 magazines including GQ Korea and Bar and Dining
- NAVER main corner
- Spotted several mass media including celebrity and webcomic artist’s SNS.
(No advertising purposes)
M e d i aKBS2
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With publishers, film studios, brands, artists
- Special sales collaboration with ballerina Soojin Kang’s autobiography
- Film preview collaboration with starred by
Soojung Yim and Yumi Jung
- Collaboration in exhibition / with textile designer, pottery artist and
- Hosted a ‘tea concert’ with Mina Jung, gayaguem artist and social
enterprise Marymond
C o l l a b o r a t i o n s
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Itaewon Tea Bar, store in Hanam Starfield shopping mall, and various
online&offline stores
- Partnership with various café and companies including Small & medium Business
Corporation, KB Kookmin Card, Kolon, and etc.
- Actively processing distributions and taking partnership in diverse fields
- Business field : product sales / gift set for corporation supply / recipe consulting for
café / tea-related events and classes / tea-related product development
D i s t r i b u t i o n s a n d P a r t n e r s
LOST IN PARIS
1 7 . 0 5 F i l m s
FRANTZ
1 7 . 0 7 F i l m s
THE TABLE
1 7 . 0 8 F i l m s
한 걸음을 걸어도 나답게
1 7 . 0 8 B o o K
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Premium Loose Tea
Whole leaf – blending tea provided with
reasonable price. Both wholesale and retail
sales are available.
Tea Perfume
0% of Harmful chemical material,
No animal testing,
99.9% of Antibacterial effect.
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Triangle Tea Bag
All handmade waterproof teabag case that can
be used as a teabag tray for discarded teabags
after steeping. Fulfilled both functional and
aesthetic needs. ALTDIF’s signature products.
Classic Tea Box & Tea Bags
The modern classic of blended tea, suggested by ALTDIF.
Sensual yet specific explanations of each tea and proper infusing methods are
provided on separately-packedtea bags. 10 tea pouches per box.
With our own technique, we slowly infuse our premium
tea through ethanol and add vegetable extracts, water,
prime grade French fragrant to make the purest and the
most honest tea perfume. Fill up your everyday life with
its unique aroma in modern and distinctive way.
Food / Blended tea Beauty / Tea perfume
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BLACK
FLOWER IN MIRROR
Black TeaFlavored / Cherry blossoms
Flower in mirror, moon in water
VELVET GOLD ROUND
Black TeaFlavored / Cacao, chocolate
Like a piece of smooth gold velvet
♪ Velvet Underground - I'll be your mirror
Black TeaNon-flavord
Deep and clean breakfast tea blended with Korean Jaeksal
LEE’s BREAKFAST
♪ Jung Mina - Leejin
CHANDELIER
For a calm afternoon of a party girl
Black TeaFlavored / Champagne, muscat
♪ Sia - Chandelier
GREEN, WHITE, OOLONG
MILKY AFTERIMAGE
Oolong TeaFlavored / milk
Milky afterimage of a sweet dream
♪ Jung Mina - Afterimage
SEOUL’s MOON GREY
Green TeaFlavored / citrus
Mr. Grey under the sky of Seoul
♪ Kim Gun mo - The moon of seoul
MOOD FOR LOVE
White TeaFlavored / jasmine, peach
The most beautiful moment of a life
♪ Nat King Cole - I'm in the mood for love, Quizas, Quizas, Quizas
HERBALINFUSION
SPACE ODDITEA
Chamomile, PeppermintFlavored / pineapple
What does space taste like?
♪ David Bowie - Space Oddity
WOULD YOU GO WITH ME
Would you run away with me on a sunny afternoon?
Rooibos Blended Flavored / berries, cream
♪ Kwak jin eon - Go with me
BEFORE SUNSET
Honeybush BlendedFlavored / grapefruit, cream
Taste of sunshine on a never-ending afternoon
♪ July Delpy – Waltz for a night
Spicy BlendApple, cinnamon, ginger
Oh baby, you comfort my body and soul
BODY AND SOUL
♪ Bille Holiday - Body and Soul
BEST
♪ Jung Mina - Flower in the mirror, Moon in the water
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MILKY AFTERIMAGE
100ml / TEA PERFUME
SPACE ODDITEA
100ml / TEA PERFUME
FLOWER IN MIRROR
100ml / TEA PERFUME
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No animal testing & Animality material free
Cruelty free! Not only for the whole process of manufacture, but also for the entire
ingredients and materials, we only use vegan materials and against animal tasting.
99.9% of antibacterial effect
Tested and certificated to eliminate 99.9% of Colon bacillus and staphylococcus.
Delicate aroma that lasts long and subtle
Through collaboration between professional perfumer and tea blender, ALTDIF’s tea
perfume reproduces tea’s unique aroma in modern and distinctive way with tea-
infused alcohol and prime grade French fragrant. It also can be easily layered without
causing any headaches.
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No harmful chemical materials added
Water, tea infused ethanol, vegan extracts, and prime grade French fragrant. They
are the only ingredients that we used for our chemical-free tea perfume. Done self-
safety tests and possessed Organic certificate, natural vegetable raw material
certificate, and therapy-grade raw material certificate.
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A L T D I F ’ s T e a b a r & F l a g s h i p s t o r e
- Showroom + tea bar
- Run only by reservations (4 times per day., maximum 3 people per time), walk-ins can do take-outs and purchase products
- Opened on Dec., 2016 at Usadan Street, Itaewon, Seoul. (street of artistsand young master artisans’)
- Offers seasonal course menu including creative variation of beverages, tea sherbet, tea ice cream, etc. Among early-adopters and F&B industry,
it started to get popular and introduced more than 10 times through web articles and magazines.Introduced as main article of Korean Tea feature
article on Bar and Dining, May.
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http://altdif.com/teabar/teabar.htmlhttp://m.altdif.com/teabar/teabar_menu.htmlhttp://altdif.com/teabar/teabar.htmlhttp://m.altdif.com/mosen/teabar.html
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We don’t blindly take any partnerships.
We are looking forward to grow together doing pleasurable
and meaningful projects.
P a r t n e r / Distribution, Supply, Collaboration
As one of customers who use café, as a professional in
branding & marketing, also as an owner of a tea bar,
ALTDIF is suggesting proper products and recipes to each partners
based on our own experiences and studies.
We are always looking forward to a long-lasting partnership.
P a r t n e r / F & B
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' T h e e g g i s t h e w o r l d . W h o w o u l d b e b o r n m u s t f i r s t d e s t r o y a w o r l d . ’
- H e r m a n n H e s s e , D e m i a n .
ALTDIF believes that tiny habits like having a cup of tea could change the world.
Having a cup of tea is more like a whole process of focusing on one’s own self, bodily
experiencing the feeling and the moment, and knowing to one’s preferences.
ALTDIF produces warm, delicate and special products and services hoping that everybody’s
tiny little experiences, actions, and products can eventually make changes on their lives,
society, and the world. ‘
Would you join and taste ALTDIF to make the world a better place?
ALTDIF’s Value
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19, Wausan-ro 35-gil, Mapo-gu, Seoul,
Republic of Korea
Tel. 070 - 7759 – 5033
Fax. 050 – 4887 – 5033
Eunice Eun-Bin LEE
Founder / CEO
010 - 5157 - 5033
TWITTER @altdifkorea
FACEBOOK /altdif
INSTAGRAM /altdif
A L T D I F
www.altdif.com