a lesson on demand. what is demand? willing and able to purchase a product at a particular price ...
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A Lesson on Demand
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What is Demand?Willing and able to purchase a product at a
particular price How many of you would like a Porsche [or like
vehicle]? How many of you are able? What’s the difference between willing and able? Idea of time and place – at this time, you may
be willing to buy a Porsche, but are not able, therefore you do not have a “DEMAND” for a Porsche
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Example: Demand for lolipopsTotals
10
20
30
40
50
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Demand ScheduleA table that lists at various prices, the
number of items demanded
Demand Curve – the graphic representation of demand
Graphing a Demand Schedule:
1. The lower left quadrant is “0”
2. The vertical axis is price
3. The horizontal axis is quantity
Graph the numbers from the Lollipop Demand Schedule
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Law of DemandAs price falls, the quantity demanded
increases. As the price rises, the quantity demanded decreases
P QDPrice per gallon of water
Bottles per week
$ Jo Pat
.74 90 50
.50 130 70
.36 180 100
.28 290 130
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Demand Curve for Bottled Water
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Change in Quantity Demanded vs. Change in Demand
Change in Quantity Demanded: Caused by change in own price of good Movement along the curve
Change in Demand: Caused by Change in determinant of
demand Shift to new demand curve
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Demand Determinants Income
Normal Good: a good for which demand increases as consumer incomes rise (milk)
Inferior Good: A good for which demand decreases as consumer incomes rise (ground chuck, bus rides)
As income rises consumers tend to switch from consuming these inferior goods to consuming normal goods (ex. steak, car/plane)
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Determinants con’tPreference/Taste
Likes and dislikes in consumptionConsumer Expectations
Change in future price of goods Change in future income
Population Change As the number of consumers in a market
changes the demand will change
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Determinants con’tPrices of Related Goods
Substitutes: Goods that are related in such a way that an increase in the price of one leads to an increase in the demand for the other [goods that can be consumed in place of one another] (Pepsi and Coke)
Compliments: Goods that are related in such a way that an increase in the price of one leads to a decrease in the demand for the other [goods that are normally consumed together] (hamburgers and french fries)