BitS

tupm

Whitepaper

All Currency, One Wallet!

BitS

tupm

All Currency, One Wallet!

TABLE OF CONTENTS:

1. WHAT IS CRYPTOCURRENCY? 2. HISTORY OF CRYPTOCURRENCY. 3. STRENGTH OF CRYPTOCURRENCY. 4. WHAT IS BITS? 5. OUR DRAWBACK? 6. COMPANY PRODUCTS. 7. OUR SERVICES. 8. SOFTWARE DEVELOPMENT SOLUTIONS. 9. SYSTEM MANAGEMENT & IMPLEMENTATION. 10. EDUCATION & TRAINING. 11. TECHNICAL ADVISORY SERVICES. 12. INFRASTRUCTURE AS A SERVICE. 13. OUR FEATURES. 14. OUR TEAM. 15. ROADMAP 16. OUR BUSINESS PLAN. 17. KEYS TO SUCCESS. 18. REVENUE MODEL. 19. PLATFORM FEES. 20. LOW GOAL AND HIGH VOLUME VS. HIGH GOAL AND LOW VOLUME. 21. DISCLAIMER.

WHAT IS CRYPTO CURRENCY?

HISTORY OF CRYPTO CURRENCY:

A c r y p t o c u r r e n c y ( o r c r y p t o c u r r e n c i e s ) a r e a d i g i t a l a s s e t d e s i g n e d t o w o r k a s a

m e d i u m o f e x c h a n g e u s i n g c r y p t o g r a p h y t o s e c u r e t h e t r a n s a c t i o n s a n d t o c o n t r o l t h e

c r e a t i o n o f a d d i t i o n a l u n i t s o f t h e c u r r e n c y .

I n o t h e r w o r d s , C r y p t o c u r r e n c y , a n e n c r y p t e d , p e e r - t o - p e e r n e t w o r k f o r f a c i l i t a t i n g

d i g i t a l b a r t e r , i s a t e c h n o l o g y d e v e l o p e d e i g h t y e a r s a g o .

I n M o d e r n D e f i n i t i o n , a d i g i t a l c u r r e n c y i n w h i c h e n c r y p t i o n t e c h n i q u e s a r e u s e d t o

r e g u l a t e t h e g e n e r a t i o n o f u n i t s o f c u r r e n c y a n d v e r i f y t h e t r a n s f e r o f f u n d s ,

o p e r a t i n g i n d e p e n d e n t l y o f a c e n t r a l b a n k .

B i t c o i n , t h e f i r s t a n d m o s t p o p u l a r c r y p t o c u r r e n c y , i s p a v i n g t h e w a y a s a d i s r u p t i v e

t e c h n o l o g y t o l o n g - s t a n d i n g a n d u n c h a n g e d f i n a n c i a l p a y m e n t s y s t e m s t h a t h a v e b e e n

i n p l a c e f o r m a n y d e c a d e s . W h i l e c r y p t o c u r r e n c i e s a r e n o t l i k e l y t o r e p l a c e t r a d i t i o n a l

f i a t c u r r e n c y , t h e y c o u l d c h a n g e t h e w a y I n t e r n e t - c o n n e c t e d g l o b a l m a r k e t s i n t e r a c t

w i t h e a c h o t h e r , c l e a r i n g a w a y b a r r i e r s s u r r o u n d i n g n o r m a t i v e n a t i o n a l c u r r e n c i e s

a n d e x c h a n g e r a t e s . T e c h n o l o g y a d v a n c e s a t a r a p i d r a t e , a n d t h e s u c c e s s o f a g i v e n

t e c h n o l o g y i s a l m o s t s o l e l y d i c t a t e d b y t h e m a r k e t u p o n w h i c h i t s e e k s t o i m p r o v e .

C r y p t o c u r r e n c i e s m a y r e v o l u t i o n i z e d i g i t a l t r a d e m a r k e t s b y c r e a t i n g a f r e e - f l o w i n g

t r a d i n g s y s t e m w i t h o u t f e e s .  

STRENGTH OF CRYPTO CURRENCY.

C r y p t o c u r r e n c y h a s s t r e n g t h b y d e s i g n t o m a k e i t a v i a b l e c u r r e n c y t h a t h a s e l e v a t e d

i t i n s t a t u s o v e r t h e y e a r s , m o r e N o t a b l y t h e f i x e d l i m i t o f C r y p t o c u r r e n c y t h a t w i l l

e x i s t . C r y p t o c u r r e n c y w i l l b e m i n e d w i t h d i m i n i s h i n g r e t u r n s e v e r y f o u r y e a r s

u n t i l t h e m a x i m u m n u m b e r o f C r y p t o c u r r e n c y a r e r e a c h e d : a t o t a l o f 2 1 m i l l i o n ( K i n g ,

2 0 1 3 ) . T h i s a s p e c t o f C r y p t o c u r r e n c y i s i m p o r t a n t f o r i t s v a l u e . D u e t o t h e l i m i t e d

a m o u n t o f b i t c o i n s , i t w i l l n e v e r b e c o m e i n f l a t e d f r o m a n O v e r a b u n d a n c e o f C r y p t o

c u r r e n c y . A l s o , O u r s   a n d o t h e r c r y p t o c u r r e n c i e s a r e g e n e r a l l y r e g a r d e d a s b e i n g

p r o t e c t e d f r o m i n f l a t i o n o r i g i n a t i n g f r o m n a t i o n a l g o v e r n m e n t c h a n g e s o r r e s t r i c t i o n s

( M a g r o , 2 0 1 6 ) . T h i s c r e a t e s a “ s a f e h a v e n ” f o r i n v e s t o r s t o p u t t h e i r w e a l t h i n t o , a s i t

g e n e r a l l y d o e s n o t l o s e v a l u e b a s e d o n i n f l a t i o n . O u r o n e   i s q u i c k l y s h o w i n g i t s

s t r e n g t h a s a r e f u g e a g a i n s t i n f l a t i n g n a t i o n a l c u r r e n c i e s . H o w e v e r , a s i s t h e c a s e w i t h

m o s t c o m m o d i t i e s , t h e p r i c e c a n f l u c t u a t e w i l d l y b a s e d o n m a n y o t h e r e x t e r n a l

f a c t o r s .

WHAT IS BITS?

B I T S i s b u i l d i n g t h e m a r k e t d a t a i n f r a s t r u c t u r e f o r c r y p t o c u r r e n c y a n d b l o c k c h a i n

a s s e t s . I t w i l l b e t h e f i r s t p l a t f o r m f o r d a t a f e e d s i n t h e s p a c e , p r o v i d i n g

c r y p t o c u r r e n c y - r e l a t e d d a t a f e e d s , e x c l u s i v e c o n t e n t s t r e a m s , a n d a r e g u l a r l y u p d a t e d

d a t a b a s e o f c r y p t o c u r r e n c y p r o j e c t s f o r r e f e r e n c e . T h i s i n f r a s t r u c t u r e g i v e s t r a d e r s

t h e i n f o r m a t i o n e d g e t o m a x i m i z e p r o f i t a n d m i t i g a t e r i s k . A f o c u s w i l l b e o n

s e n t i m e n t a n a l y s i s , c o n t e n t , a n d d a t a f e e d s t o s t a r t s i n c e c r o w d s e n t i m e n t i s t h e

c u r r e n t d r i v i n g f o r c e i n t h e c r y p t o - m a r k e t s .

B I T S w i l l p r o v i d e a c c e s s t o d a t a f e e d s v i a m o b i l e a n d w e b t e r m i n a l s . W e w i l l a l s o

d i r e c t l y i n t e g r a t e i n t o 3 r d p a r t y s e r v i c e s s u c h a s e x c h a n g e s a n d a s s e t m a n a g e m e n t

p l a t f o r m s , p r o v i d i n g e v e n b r o a d e r a c c e s s t o a n e v e r - i n c r e a s i n g m a r k e t o f c r y p t o -

t r a d e r s a n d i n v e s t o r s . D a t a f e e d s a n d a d a t a i n f r a s t r u c t u r e m a k e n e w k i n d s o f c r y p t o -

f i n a n c i a l b u s i n e s s e s a n d t e c h n o l o g i e s p o s s i b l e . A m o b i l e A L P H A i s a l r e a d y c o m p l e t e

w h i c h i n c l u d e s p r i c e f e e d s , a t r o l l b o x s e n t i m e n t f e e d , a n d a s e n t i m e n t j o u r n a l i n g t o o l .

I t i s c u r r e n t l y b e i n g t e s t e d b y e a r l y m e m b e r s o f o u r c o m m u n i t y a n d w i l l b e a v a i l a b l e

t o e v e r y o n e i n o u r c o m m u n i t y s o o n .

B I T S ’ s l o n g t e r m g o a l i s t o t r a n s f o r m h o w f i n a n c i a l i n f o r m a t i o n i n c r y p t o - m a r k e t s i s

d i s t r i b u t e d . W e a i m t o c r e a t e m a r k e t s t a n d a r d s f o r c r y p t o c u r r e n c y m a r k e t d a t a , b e s t

p r a c t i c e s , a n d p r o j e c t t r a n s p a r e n c y , a l l a v a i l a b l e i n o n e p l a c e — e s s e n t i a l l y b e c o m i n g

t h e d a t a a n d i n f o r m a t i o n h u b o f c r y p t o c u r r e n c y a n d b l o c k c h a i n a s s e t s .

OUR DRAWBACK 

COMPANY PRODUCTS:

W i t h i n o n l y 2 y e a r s , B I T S h a s a l r e a d y l e f t i t s m a r k i n t h e w o r l d c r y p t o c u r r e n c y

m a r k e t .

O u r W e b i s t a r g e t i n g a r a t h e r y o u n g e r u s e r g r o u p - 9 0 % b e t w e e n 1 8 a n d 4 4 y e a r s - a n d

h a s r e g i s t e r e d m o r e t h a n 2 0 0 K d o w n l o a d s a n d m u l t i p l e m i l l i o n s o f s a v i n g t r a n s a c t i o n s

h a v e b e e n p r o c e s s e d s o f a r . W e h a v e c r e a t e d e n o r m o u s e c o n o m i c v a l u e f o r o u r m a s s

m a r k e t u s e r s . A n d h i g h c u s t o m e r s a t i s f a c t i o n –  

j u s t h a v e a l o o k a t o u r w e b r a t i n g s :

I t i s B I T S ' s g o a l t o h e l p p e o p l e w i t h p u t t i n g m o n e y a s i d e i n a d e d i c a t e d s a v i n g s

a c c o u n t , u s i n g p e r s o n a l i z e d A I b a s e d s a v i n g s r u l e s . B I T S h a s s o l v e d t h e c h a l l e n g e f o r

c o m m o n p e o p l e t o s a v e m o n e y - i t p r o v i d e s s m a r t a n d f u l l y - a u t o m a t e d m i c r o - s a v i n g s

a n d e v e n s p e n d s o p t i m i z a t i o n – u s i n g a s e l f - l e a r n i n g a l g o r i t h m w i t h a c o n v e n i e n t U X

u n d e r s t a n d a b l e f o r e v e r y b o d y . T h e r e b y , w e s u c c e s s f u l l y h e l p e d t o r e a c h t h e g o a l o f

t e c h - n o b a s e d w o r l d e v e r y d a y s a v i n g s .

W e h a v e a w i d e s p e c t r u m o f p r o d u c t s t o c a t e r y o u r s p e c i f i c b u s i n e s s n e e d s . B e i n g a

h i g h l y p r o c e s s d r i v e n c o m p a n y , w e u n d e r g o r o b u s t q u a l i t y t e s t i n g t o e n s u r e f l a w l e s s ,

r o u n d t h e c l o c k , a n d w o r l d - c l a s s p e r f o r m a n c e . A l l o u r p r o d u c t s c o m e w i t h s t r o n g p o s t

s a l e s s e r v i c e s a n d c l i e n t s u p p o r t s .

FINANCIAL ECOSYSTEM • V E L O C I T Y

• P A Y 3 6 5

• R E M I 3 6 5

• M I C R O F I N 3 6 0

• C O O P 3 6 0

• C O R E B A N K I N G S O L U T I O N

• C E N T R A L B A N K R E P O R T I N G

• I - S M E

PORT & LOGISTICS

VIRTUAL REALITY

• T I M S

• P O R T M A N A G E M E N T

• C R I C K E T S I M U L A T I O N G A M E

• E N G I N E A S S E M B L Y S I M U L A T I O

ERP-SMART ENTERPRISE

MARKETPLACE

• S M A R T H R M

• S M A R T P A Y R O L L

• S M A R T B E N E F I T

• S M A R T A S S E T

• S M A R T A C C O U N T S

• S M A R T V E H I C L E

• E - M I C R O M E L A

SOFTWARE DEVELOPMENT SOLUTIONS

SYSTEM MANAGEMENT & IMPLEMENTATION

A l o n g s i d e a w o r l d - c l a s s p r o d u c t p o r t f o l i o , w e a l s o o f f e r c u s t o m i z e d s e r v i c e s f o r b o t h

p r o f i t a n d n o n - p r o f i t o r g a n i z a t i o n s . B y c r a f t i n g i n t e l l i g e n t a n d e f f i c i e n t s y s t e m s t h a t

t a i l o r t o t h e e x c l u s i v e n e e d s o f a   w i d e a r r a y o f o u r c l i e n t s w o r l d w i d e .

W e a d a p t C M M I L 5 p r o j e c t m a n a g e m e n t p r o c e d u r e t h a t c o m p l i e s w i t h i n t e r n a t i o n a l

s t a n d a r d s . F u r t h e r m o r e , w e h a v e a n e x c l u s i v e t e a m o f c e r t i f i e d p r o f e s s i o n a l s w h o

r e l e n t l e s s l y c r e a t e a n d i n n o v a t e , t o s t i r u p u n s u r p a s s e d s e r v i c e s f o r a l l c l i e n t s .

w e h e l p y o u p i c k t h e a p p r o p r i a t e s o f t w a r e t h a t a d h e r e s t o a l l n e e d s a n d s t a n d a r d s ,

a n d p r o v i d e s c o n s t a n t s u p p o r t t o m a i n t a i n . C o n v e r s i o n w i t h W e i s c o s t a n d t i m e

e f f e c t i v e w i t h g u a r a n t e e d r e s u l t

EDUCATION & TRAINING

W e h e l p y o u d e v e l o p c a p a b i l i t i e s , e m p o w e r r e s o u r c e s a n d s i m u l t a n e o u s l y i m p r o v e t h e

p r o f e s s i o n a l p e r f o r m a n c e o f y o u r t e a m a n d o r g a n i z a t i o n b y p r o v i d i n g w o r l d - c l a s s

l e a r n i n g .

OUR SERVICES:

C r e a t e s c u s t o m i z e d t e c h n o l o g i c a l s o l u t i o n s f o r c h a n g i n g c u s t o m e r n e e d s w i t h f l a w l e s s

e x e c u t i o n a n d w o r l d c l a s s a d v i s o r y s e r v i c e s .

INFRASTRUCTURE AS A SERVICE

U s e o u r s t o r a g e a n d n e t w o r k i n g c a p a b i l i t i e s o n d e m a n d a n d s a v e y o u r m o n e y a n d

r e s o u r c e s . W e p r o v i d e u n i n t e r r u p t e d I T I n f r a s t r u c t u r e f o r e v e n t h e m o s t c o m p l e x a n d

d e m a n d i n g o r g a n i z a t i o n s . O u r s e r v i c e i n c l u d e s a d v a n c e d D a t a C e n t e r s , C l o u d

M a n a g e m e n t a n d a l l o t h e r I T I n f r a s t r u c t u r e s u p p o r t

TECHNICAL ADVISORY SERVICES

W e h a v e c h a n g e d b u s i n e s s l a n d s c a p e f a r m o r e t h a n a n y t i m e e v e r . S u r v i v a l i n b u s i n e s s

w o r l d d e p e n d s o n l y o n o n e t h i n g . Q u i c k a d o p t i o n w i t h t h e c h a n g e . A n d f o r t h i s

t e c h n o l o g i c a l e r a , i m p l e m e n t i n g I T i s t h e o n l y c h o i c e t h a t b u s i n e s s e s h a v e . S u r v i v a l

a n d u n c e a s i n g g r o w t h i n e v e r c h a n g i n g b u s i n e s s d y n a m i c s d e r i v e d f r o m w e l l d e s i g n e d

a n d w e l l e x e c u t e d I T s t r a t e g y .

W e u n d e r s t a n d t h e h u g e a r r a y o f c h a l l e n g e s f a c e d b y b u s i n e s s e s a n d i s d e d i c a t e d t o

o f f e r c o m p r e h e n s i v e I T c o n s u l t a n c y s u p p o r t t h a t c a t e r s t o t h e p e r s o n a l i z e d n e e d s o f

o r g a n i z a t i o n s . W e a r e d e v o t e d i n c r e a t i n g a n d a d d i n g v a l u e t o b u s i n e s s e s i n o r d e r t o

g r a n t t h e m a n e d g e o v e r c o m p e t i t o r s . W e m e t i c u l o u s l y a n a l y z e t h e I T c o m p l i c a t i o n s

f a c e d b y i t s c l i e n t s a n d a d v i s e s t h e m o n t a c k l i n g o p e r a t i o n s t h r o u g h e f f e c t i v e a n d

e f f i c i e n t m e t h o d o l o g i e s . I t h e l p s o r g a n i z a t i o n s s e t t l e o n t h e m o s t a p p r o p r i a t e d e g r e e

o f a u t o m a t i o n i n o r d e r f o r t h e m t o b e n e f i t t h r o u g h c o g n i t i o n . W e h e l p o r g a n i z a t i o n s

g r o w w i t h i t s b o t t o m l e s s i n d u s t r y p r o f i c i e n c y a n d e s s e n t i a l l y r e d e s i g n s c l i e n t

e x p e r i e n c e s .

W i t h r e g a r d o f b e i n g t h e f i r s t C M M I l e v e l 5 f i r m i n t h e c o u n t r y , W e o f f e r s C M M I

c o n s u l t a n c y t o o t h e r s o f t w a r e f i r m s t h a t w a n t t o p u r s u e t h e s e s t a n d a r d s b y e n h a n c i n g

e n g i n e e r i n g c a p a b i l i t i e s a n d m a t u r i t y i n t h e I T f i e l d .

M a k e a p a y m e n t o r s e n d f u n d s , s a f e l y a n d e a s i l y

OUR FEATURES:

FAST TRANSACTION

SECURE AND STABLE

INSTANT TRANSFER

E n j o y 1 0 x F a s t T r a n s a c t i o n m o r e t h a n a n o t h e r .

S e n d a n d r e c e i v e m o n e y ( C r y p t o c u r r e n c i e s

a n d e - c u r r e n c i e s ) a r o u n d t h e w o r l d i n s t a n t l y

t o a n y o n e y o u l i k e - e v e n i f t h e y d o n ' t h a v e a

B i t S t u m p A c c o u n t .

B i t S t u m p

p r o v i d e s f i n a n c i a l m a n a g e m e n t a n d

C u s t o m e r s u p p o r t t o e n s u r e e v e r y u s e r  

F i n d i n g t h e i n d i v i d u a l a p p r o a c h t o s o l v i n g

H i s / h e r p r o b l e m s 2 4 h o u r s a d a y , 7 d a y s a w e e k

A n d 3 6 5 d a y s a y e a r .

OUR FEATURES:

MOBILE APPS

SUPPORT 24/7/365

Y o u c a n e a s i l y a c c e s s u s i n g t h e   b i t s t u m p

m o b i l e

A p p l i c a t i o n ( A n d r o i d ,   I O S ) C o m i n g s o o n .    

OUR TEAM

ROAD MAP

ROAD MAP

KEYS TO SUCCESS I n t h e a u t o r e p a i r i n d u s t r y   a c o m p a n y b u i l d s i t s c l i e n t b a s e o n e c u s t o m e r a t a t i m e

a n d m o s t l y t h r o u g h w o r d o f m o u t h m a r k e t i n g . W i t h t h i s i n m i n d , t h e k e y s t o s u c c e s s

f o r F & R A u t o R e p a i r a r e :

• H i g h - q u a l i t y w o r k .

• C o n s t a n t c o n t a c t w i t h c l i e n t s s o a s t o k e e p t h e m i n f o r m e d a b o u t t h e s t a t e o f t h e i r s

  A u t o m o b i l e a n d t h e r e p a i r j o b p r o g r e s s .

• K n o w l e d g e a b l e m e c h a n i c s t h a t a r e f r i e n d l y , c u s t o m e r o r i e n t e d , a n d w i l l t a k e t h e      

    T i m e t o e x p l a i n t o t h e c u s t o m e r s t h e i n t r i c a t e n a t u r e o f o u r b u s i n e s s a n d o u r w o r k .

T h e m i s s i o n o f F & R A u t o R e p a i r i s t o p r o v i d e h i g h q u a l i t y , c o n v e n i e n t a n d

c o m p r e h e n s i v e a u t o r e p a i r a t l o w c o s t . T h e m o s t i m p o r t a n t a s p e c t o f o u r b u s i n e s s i s

t r u s t . I t i s t h e g o a l o f o u r f i r m t o h a v e 1 0 0 % c u s t o m e r s a t i s f a c t i o n i n r e g a r d s t o

q u a l i t y , f r i e n d l i n e s s , t i m e t o c o m p l e t i o n a n d t o d i s c o v e r n e w w a y s t o e x c e e d t h e

e x p e c t a t i o n s o f o u r c l i e n t s .

OUR BUSINESS PLAN“ B u s i n e s s M o d e l I n n o v a t i o n i s s o c r i t i c a l n o w a d a y s , n o b u s i n e s s s h o u l d l e a v e t h e

s u b j e c t a s i d e . T h e w o r k s h o p l e d b y a   B o a r d o f I n n o v a t i o n w i t h i n o u r t e a m h a s t r u l y

h e l p e d u s i n m a p p i n g o u t c u r r e n t b u s i n e s s p r o c e s s e s a n d f i n d i n g o u t n e w a n d m o r e

s u c c e s s f u l w a y s o f d o i n g t h i n g s . A c r i t i c a l s t e p i n o u r i n n o v a t i o n p r o c e s s !

” F r e d e r i c D e M e y e r , M a n a g e r E U M a r k e t I n t e l l i g e n c e , C i s c o

F & R A u t o ( F & R ) i s t h e d e s i r e o f J o h n F o r d a n d M i c h a e l R o n a l d w h o t o g e t h e r h a v e 3 0

y e a r s e x p e r i e n c e a s a u t o m e c h a n i c s . B o t h h a v e a d r e a m o f s t a r t i n g u p t h e i r o w n

c o m p a n y a n d o f f e r i n g b e t t e r s e r v i c e t o t h e i r c l i e n t s t h a n c o m p e t i t o r s .

T h e o b j e c t i v e s o v e r t h e n e x t t h r e e y e a r s f o r F & R A u t o R e p a i r a r e t h e f o l l o w i n g :

• S a l e s r e v e n u e s i n c r e a s e s t e a d i l y t h r o u g h y e a r t h r e e .

• I n s t i t u t e a p r o g r a m o f s u p e r i o r c u s t o m e r s e r v i c e t h r o u g h r i g o r o u s e v a l u a t i o n o f        

  S e r v i c e e x p e r i e n c e .

• H i r e t h r e e m o r e m e c h a n i c s .

REVENUE MODEL

PLATFORM FEES

A   r e v e n u e m o d e l i s a f r a m e w o r k f o r g e n e r a t i n g r e v e n u e s . I t i d e n t i f i e s w h i c h r e v e n u e

s o u r c e t o p u r s u e , w h a t v a l u e t o o f f e r , h o w t o p r i c e t h e v a l u e , a n d w h o p a y s f o r t h e

v a l u e . I t i s a k e y c o m p o n e n t o f a c o m p a n y ' s b u s i n e s s m o d e l .

W e a r e f o l l o w i n g t h e c r o w d f u n d i n g m o d e l

H e r e t h e f u n d e r r e c e i v e s a p r o d u c t o r s e r v i c e a s a r e w a r d f o r t h e i r i n v e s t m e n t . T h i s

b u s i n e s s m o d e l i s c a l l e d r e w a r d - b a s e d c r o w d f u n d i n g . R e w a r d - b a s e d c r o w d f u n d i n g i s

f r e q u e n t l y u s e d f o r c r e a t i v e b u s i n e s s e s o r s m a l l e r c o n s u m e r p r o d u c t s , w h e r e b a s i c

f i n a n c i n g f o r p r o d u c t i o n i s l i n k e d t o a n i n i t i a l d e m a n d - t e s t .

T h e g o o d n e w s i s t h a t i f y o u ’ r e a c r e a t o r o r e n t r e p r e n e u r a n d g o w i t h m y a p p r o v e d l i s t

o f c r o w d f u n d i n g p l a t f o r m s , t h e n y o u h a v e n o t h i n g t o w o r r y a b o u t .

Y e s , y o u ’ r e g o i n g t o b e p a y i n g a f e e . T y p i c a l l y 5 % f o r “ a l l o r n o t h i n g ” c a m p a i g n s a n d

t y p i c a l l y a n o t h e r 4 - 5 % f e e i f y o u ’ v e d o n e a “ k e e p w h a t y o u r a i s e ” c a m p a i g n a n d f a i l t o

h i t y o u r g o a l , b u t t h e c a m p a i g n f u n c t i o n a l i t y t h a t y o u ’ r e g e t t i n g f o r t h a t p r i c e m a k e s

s e n s e .

P l a t f o r m f e e s a r e t h e m a i n w a y t h a t c r o w d f u n d i n g s i t e s m a k e m o n e y . T h e r e a r e t w o

t y p e s o f t y p e s o f f u n d r a i s e r s :

� A l l o r n o t h i n g c a m p a i g n s : Y o u m u s t h i t t h e g o a l y o u s e t i n o r d e r t o k e e p t h e f u n d s

    t h a t y o u ’ v e r a i s e d . T y p i c a l l y t h e p l a t f o r m t a k e s a 5 % o f f u n d s r a i s e d i f y o u a r e

    s u c c e s s f u l .

� K e e p w h a t y o u r a i s e c a m p a i g n s : Y o u c a n k e e p t h e a m o u n t o f f u n d s t h a t y o u ’ v e

    r a i s e d , e v e n i f y o u h a v e n ’ t h i t y o u r g o a l b y t h e e n d o f y o u r f u n d r a i s i n g d u r a t i o n .

    P l a t f o r m s u s u a l l y w i l l t a c k o n a f e e i f y o u d i d n o t h i t y o u r g o a l s o t h a t t h e i r t o t a l

    f e e i s 8 - 1 0 % .

Y o u w i l l a l s o p a y a p a y m e n t p r o c e s s i n g f e e w i t h m o s t c r o w d f u n d i n g p l a t f o r m s , w h i c h

a v e r a g e s a b o u t 3 % , t h o u g h i t v a r i e s f r o m p l a t f o r m t o p l a t f o r m .

LOW GOAL AND HIGH VOLUME VS. HIGH GOAL AND LOW VOLUME

M o s t c r o w d f u n d i n g p l a t f o r m s r e l y o n t h e h i g h f r e q u e n c y o f l o w g o a l

c a m p a i g n s f o r a s u s t a i n a b l e b u s i n e s s m o d e l .

J u s t t h i n k a b o u t i t . I s i t e a s i e r t o a t t r a c t 1 0 c a m p a i g n s e a c h m o n t h t h a t g o o n

t o r a i s e $ 1 0 , 0 0 0 e a c h o r 1 m a s s i v e c a m p a i g n e a c h m o n t h t h a t r a i s e s $ 1 0 0 , 0 0 0 ?

B o t h a v e n u e s w o u l d p r o d u c e $ 5 , 0 0 0 w o r t h o f r e v e n u e .

A t t h e t i m e o f w r i t i n g , 7 1 % o f a l l o f K i c k s t a r t e r ’ s s u c c e s s f u l c a m p a i g n s a r e

c o m p r i s e d o f p r o j e c t s t h a t r a i s e d b e t w e e n $ 0 a n d $ 1 0 , 0 0 0 .

H o w e v e r , t h e h i g h g o a l a n d l o w v o l u m e p r o j e c t s d o c o n t r i b u t e a s i g n i f i c a n t

a m o u n t o f r e v e n u e .

L e t ’ s d o s o m e r o u n d n u m b e r c a l c u l a t i o n s f r o m K i c k s t a r t e r ’ s s t a t s .

I ’ m g o i n g t o a v e r a g e t h e d o l l a r r a n g e s f o r a q u i c k a n d d i r t y c a l c u l a t i o n i n

t e r m s o f h o w m u c h r e v e n u e e a c h t i e r b r o u g h t i n . K e e p i n m i n d t h a t t h e s e

r e s u l t s a r e l i k e l y s k e w e d .

A l l s u c c e s s f u l p r o j e c t s : 9 0 , 2 2 9

L e s s t h a n 1 , 0 0 0 r a i s e d : 1 0 , 6 5 0

B e t w e e n $ 1 , 0 0 0 – $ 9 , 9 9 9 : 5 3 , 5 1 9

B e t w e e n $ 1 0 , 0 0 0 – $ 1 9 , 9 9 9 : 1 2 , 6 4 4

B e t w e e n $ 2 0 , 0 0 0 – $ 9 9 , 9 9 9 : 1 1 , 1 3 5

B e t w e e n $ 1 0 0 , 0 0 0 – $ 9 9 9 , 9 9 9 : 2 , 1 6 6

$ 1 m i l l i o n r a i s e d : 1 1 5

$ 2 6 6 , 2 5 0 = ( $ 5 , 3 2 5 , 0 0 0 ) * . 0 5

$ 1 3 , 3 7 9 , 7 5 0 = ( $ 2 6 7 , 5 9 5 , 0 0 0 ) * . 0 5

$ 9 , 4 8 3 , 0 0 0 = ( $ 1 8 9 , 6 6 0 , 0 0 0 ) * . 0 5

$ 3 3 , 4 0 5 , 0 0 0 = ( $ 6 6 8 , 1 0 0 , 0 0 0 ) * . 0 5

$ 5 9 , 5 6 5 , 0 0 0 = ( $ 1 , 1 9 1 , 3 0 0 , 0 0 0 ) * . 0 5

$ 5 , 7 5 0 , 0 0 0 = ( $ 1 1 5 , 0 0 0 , 0 0 0 ) * . 0 5

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