a longitudinal approach to cost-benefit considerations of crowdsourcing participants vinzenz treytl...
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A Longitudinal Approach toCost-Benefit Considerations
ofCrowdsourcing Participants
Vinzenz Treytl
Vienna Universtiy of Eoncomics & Business
July, 28th 2014
OUI July 2014
My question is …
Users are not static, they evolve.
PAGE 2
Currently …- Existing participants- Outcome benefits
Potentially …- “Life-cycle”-perspective of user- Process Benefits
What do we know about users of platforms?
?
PAGE 3t
Crowdsourcing-Platform
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Why do …… potential participants join recruitment
… participants contribute to idea quality
… participants exit retention
a crowdsourcing platform?
More specifically …
Different decisions at different points of journey.
Managerial challenges
(cf. Franke, Keinz, Klausberger 2013; Bayus 2012; Gächter et al. 2010; Franke, Poetz & Schreier 2014)
?
PAGE 4
Outcome benefits?*
Other?*
Costs?*
Process benefits?*
*anticipated or perceivedt
Expected findings- Better understanding of
users- Importance of process
benefits?Possible Implications- More complete view of
user behavior- Design of platforms
Expected findings
Unterstanding ‘user-life-cyle’ & process benefits
(Cf. Raasch & v. Hippel 2012; Shah 2006; Namibsan & Baron 2009; Franke, Keinz, Klausberger 2013;Franke & Schreier 2010; Franke, Schreier & Kaiser 2010;)